Assignment #2 – “GPS-to-GO Takes on Garmin” After reading the case on GPS-to-GO it was hard to come to the conclusion of Joseph Thomas. Temperament refers to one’s personality meaning are they an introvert or extrovert. Thomas seems to be more of an introvert because when he was in the meeting with Scott and he tried multiple times to get his point across, he was continuously ignored by Scott. Thomas does not seem like a leader that would tell anyone how to do anything. He simply let the project…

Garmin Stick I. Introduction The product we were trying to produce had to be innovative, user friendly and affordable. This meant that the name of our GPS guided walking canes should echo our image as a brand and shine light onto our roots. When we decided that the organizations which are going to come together to form this product we chose Garmin and Black Diamond. A product name which resembles our brand name (Garmin) and the product itself (Walking poles and canes) had to be used. Hence Garmin-Stick…

I. Garmin Ltd Corporate History/ Company Overview Garmin Ltd. and its subsidiaries, design, manufacture, market and sell navigation, communication and information devices and applications since 1989. Garmin Ltd. (Nasdaq: GRMN) Is a company incorporated in the Cayman Islands on July 24, 2000 as a holding company for Garmin Corporation, a Taiwan Corporation, facilitating public offering of Garmin shares to the United States. Garmin has principal subsidiaries in the United…

Marketing Plan Overview The Garmin Approach series of products has created a name for Garmin in the golf community. The traditional golf GPS delivers distanced to the front back and center of the green. Lower handicap golfers are looking to get precise distances directly to the flagstick at any one of the different pin positions. To break into the golf LRF market we need to do more than just make a “me too” product. We need to combine our GPS and golf course cartography with a LRF to offer a new…

In early 2015, Garmin introduced the company’s first true smartwatch, the Garmin Vivoactive. Originally priced at $249.99, and now available from Garmin for $219.99, Vivoactive combines the features of a traditional sports and fitness trackers with the added functionality of a smartwatch (Stables, 2015). Stables (2015) continues by giving the Vivoactive a generally positive review, praising the smartwatch for its, “incredible set of fitness features with top notch notifications” (para. 35). Leinbach-Reyhle…

Executive Summary In a span of 5 short years, GPS manufacturer Garmin has gone from a specialized producer of niche equipment to a Wall Street champion in 2007. Since that time, the company has diminished into a relative has-been according to many analysts. For example, in late 2007 the Garmin stock price reached a record high of over one hundred twenty dollars a share. However, in 2008, the stock price fell below twenty dollars a share and today the stock rests in the mid-forties after a mild…

Garmin's Next Strategy Decision Overview You are now the CEO of Garmin Incorporated. You've watched your industry and your business rise to prominence and you've watched as your competitors have slowly eaten away at your share of the market. At the same time, you've witnessed your bread and butter automotive opportunity erode before your very eyes. Situation Background Garmin is a worldwide provider of navigation, communication, and information devices as well as their related applications which…

Garmin will position itself as the premier Global Positioning System (GPS) Company. Garmin will achieve this position by incorporating new technology 3.5 Positioning that its competition does not possess. The GPS device will be marketed to Businesses, insurance companies, and for personal use. Garmin will be delivering a superior product which will benefit their customers in their daily activities. Garmin is the best source for selection and price of GPS technology equipment and services…

Garmin Analysis | Following the Business Decision | By.ENRIQUE KELSO.FINANCIAL Abstract Garmin is a producer of GPS technology, based in Taiwan, but with major offices in Switzerland and incorporation in the Cayman Islands (MSN Moneycentral, 2013). The company enjoyed strong growth for much of the 2000s, only to see that growth deteriorate when its core technology, GPS, was installed in smartphones. Prior to that point, Garmin sold its global positioning systems as separate units, sometimes…

Comments will be provided on how Joseph Thomas moved through each of the four (4) stages in the project life cycle. The paper will determine the most appropriate personality traits that Mr. Thomas should adapt to successfully lead the teams for the Garmin product launches. Lastly, a summary of how I would perform differently if I were in Mr. Thomas’s position will be provided. Personality and Temperament of Joseph Thomas Joseph Thomas displayed several different personality traits. The first…