Gap Analysis : Gap Inc. Essay

712 WordsNov 1, 20153 Pages
Gap Inc. “is a leading global retailer offering clothing, accessories and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands.” (Gap Inc.) I chose Gap Inc. because I frequently shop at their brand name stores like Old Navy. Gap Inc. has over 3,300 stores operated worldwide in more than 90 countries. Gap Inc. also support many not-for-profit cause and every year a link is sent to the customers after one of their shopping experience to vote for a cause. “Financial statements prepared by a company must not be false or misleading in any material respect, or incomplete in any material particular. If false or misleading information is given, the sanction is severe.” (Walter, 2011) Gap has focused on the family; therefore, they started their annual report on the vision of the company to the shareholders while expressing their gratitude. Part one of their annual report addressed business to include risk factors, customer service issues and concerns… One of the challenges that they expressed is their inability to expand globally because of the lack of experience in different cultures. They had limited experience operating or franchising in some of these locations. Gap financial statements expressed their dependability to improve sales. Furthermore, they addressed the correct timing of the market significantly impacted their sales to include, competition, trends, foreign currency fluctuation. Their

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