Gender Gap

2092 Words Dec 10th, 2013 9 Pages
English 1200
31 October 2013
The Gender Gap in the Business World
Throughout history, gender inequality has shown to be an issue across the globe, especially in the workplace. Men have always had a greater and more powerful presence in careers of all kinds. Today, in the sports marketing industry, this proves to be true as women constantly battle to make advances within their companies and outshine their male colleagues. The purpose of this paper is to explore the issue of the “gender gap” in the business world, specifically sports marketing for the National Football League and how this issue may be solved: by presenting a sense of self-confidence in professional women.
Employers constantly hold women to different standards than
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Although it is not expected that women be marketed to in the exact fashion that men are, it is understandable that a woman would like to be treated as more of an equal. When asked about her opinion on marketing to different genders, Shelley Rider stated, “although a talented professional should be capable of successfully marketing to both sexes, it is vital to a company that both sexes are represented in a board room where decisions are made. From my experience in marketing athletic apparel for Champion, I have found that the most successful and effective marketing strategies come from groups with both men and women present.”
For women hoping to enter a career like sports marketing, it can be a very intimidating process. From childhood, women learn that men are leaders and women stay at home to care for their families. Every female student will experience gender inequality at some point in her academic career as well, especially during undergraduate studies. First, men are much more likely to choose business as a major during college which means more men than women are enrolled in undergraduate business programs (Ball). Being a minority of any kind in the classroom can be discouraging for students, thus leaving them with less motivation and confidence. “The gender stereotypes introduced in childhood are reinforced throughout our lives and become self-fulfilling prophecies. Most leadership positions are held by men, so women don 't expect to
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