Gender inequality in professional tennis is a real and alarming issue, from the pay gap between mens' and womens' tennis players to the low media coverage of women's professional tennis. This issue even goes as far as how differently tennis commentators discuss and analyze mens tennis as opposed to how they discuss and analyze womens tennis. When commentators discuss men's tennis they solely focus on the skill of the players, but when they discuss women's tennis they place more importance on the appearance of the female players, rather than their skill. This instance of gender inequality in professional tennis is further exacerbated by the differences in advertisements for male tennis players and female tennis players. The advertisements involving male tennis players display their athleticism and tennis abilities, whereas the advertisements including female tennis players are appearance-focused, with the females often wearing little clothing. This is corroborated by the popular belief that focusing on the physical appearance of female athletes is the only way in which generating money from women's professional sports is distinctly possible (Fink, 2015, p. 338). Female professional tennis players train just as hard as the men do, thus the gender inequality that exists in the sport is not necessarily a result of how women perform on the court. It is rather a result of how society perceives women playing in professional sports overall, which the mass media is partially to blame
Starting with how women are portrayed in media, Trolan (2013) states that in today’s society, individuals are shown magazines, newspapers, and television programs with articles and photographs, “of what it means to be a woman or man” (Trolan, 215). This is remarkably obvious when discussing the world of sport. Although women have achieved a somewhat higher level of respect in the everyday world, within the sporting world, “they are still viewed as women first and athletes second” (Trolan, 215). Krane, Choi, Baird, Aimar, and Kauer (2004) also articulate that women participating in sport live in two extremely separate cultures: the sporting culture and the culture in which they face the continual battle between being an athlete and being a woman. Being viewed as
Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.
While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.
Women athletes are often exploited by marketers and advertisers who want to increase their revenues and bottom line sales. Advertisers focus more on the women’s “skin” and sex appeal rather than women’s athletes, leaving the impression that woman are not as talented in the sports as male athletes (Roenigk 1). Many spectators and advertisers do not take female professional sports seriously and think that female athletes play more for fun. Therefore, female athletes do not receive as much attention for their talent. Advertisers exploit women athletes by focusing on their looks and appearances. Advertisers focus on the female athlete’s sex appeal rather than talent (Julius 2). Those who are more talented can be drafted to play professionally where they receive a salary. However, marketers still focus more on male sports. Therefore, increased revenue continues as spectators buy tickets to watch professional male athletes. The female athletes continue to generate revenues from sex appeal and looks over talent. This professional salary in no way compares to the pay received by professional male athletes.
Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.
Lopiano complains that there’s too much of a salaries gap between man and women playing the same sports. “The right to play has been established. However, the issue that has been confronted is the barrier to being treated equally when it comes to money” (Lopiano 1). Most people will say women’s tennis matches are more exciting than men’s matches; men’s victory purses are still considerably higher than women’s victory purses. Top women tennis players earned 59 cents for every dollar earned by their male counterparts. The average total purse was $63,031,000.00 for top men players and $41,000,000.00 for top women players (Daniel Frankl 2). In soccer, the Women’s World Cup soccer team was promised $12,500 if they won compared to the $300,000 male players were to receive. The payout for women players was increased to $50,000 because fans protested the unfair payout gap between the male and female players (Lopiano 1); it’s still 1/6 the payout
This section will outline how, throughout history, the role of Women in Society that has been reflected in the role of Women in Sport.
Within sport, as throughout society, gender differences exist. The socially constructed phenomenon of gender dictates a dichotomous system whereby females are feminine and males are masculine. Focusing on females specifically, society determines the feminine traits and roles ascribed to this gender. Being domesticated, slender, passive and heterosexual are a part of the desirable appearance that society has formed surrounding femininity (Wolf, 1991). On the other side of the dichotomy is the masculine realm that sport plays into. Sport is fuelled by muscle, power and aggressiveness, which are behaviours and images associated to masculinity. Sport therefore, defies all existing female gender ideals. It would be assumed that females have no place within this institution due to the gender clash. However, female athletes do exist, and many are very successful. For this to work, sport has established and reinforced the social constructions of gender that exist in society. Female athletes are viewed as inferior and are pushed into gender appropriate sports. Furthermore, they are often labeled as masculine until they can prove otherwise, and so great attempts are made to reassert femininity. The stigma associated to being masculine or homosexual for female athletes is so great that many have become irrationally fearful of this label. The sexualisation of the female body and overt displays of heterosexuality are used in
In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.
The authors open their article by examining the different ways that men and women are portrayed. According to Eastman and Billings, women are identified by their appearance and men by their athleticism when comparing sport stars (as cited in Hull et al., 2015, p. 107). This could be due to previous research
Tennis is a sport that might not catch people’s interest on TV, but it surely is a sport that people admire and love to play. The one reason why it might be very admirable would probably be because it is not inclusive to any race, ethnicity, or culture. If you look at the tennis players that are involved in the game, their backgrounds are not very similar to other tennis players. Unlike basketball, you would notice that it is dominated by African Americans. Despite that, one of the negative attributes of tennis is the dominance of males. Tennis is a game that is open to everyone; however, there are gender differences that affect the women players. Women don’t get paid the same as men, men’s finals attracts more attention and is awaited for more than women’s finals, also the men tend to get more opportunities outside of tennis (commercials).
With the rise of feminism, gender inequality has been quite the topic in todays time. With the wanting of equal rights and treatment it has been pointed out as per which all places males have the hegemonic overview and women are the oppressed; one of the areas where its unequal in gender is in sport. This paper will examine and break down the issues regarding sex and gender biases within sports in modern day media and how it can be resolved.
The NBA and WNBA give the equal opportunity of playing professional basketball to both men and women, but the ages at which they are allowed to start their career differ. These age eligibility rules are believed by some to give an unequal opportunity to female basketball players. In the article, “Hoop Dreams Deferred: The WNBA, The NBA, And The Long-Standing Gender Inequality At The Game’s Highest Level”, N. Jeremi Duru discusses the age eligibility rules for the NBA and WNBA. Topics included are how they are different, how the difference is unfair to females, and how the NBA can be held responsible for the inequality to women. As a professor of law, Duru has a professional approach to the topic with a lengthy article that has claims backed by laws and has a legal case feel.
One way in which female sport is ‘negated’ is the way in which females are sometimes referred to by the media as “girls” no matter their age and are also constantly described in terms of their physical appearance and the way in which their emotions and their emotional responses are highlighted more than in male sports. One other way in which the media influence gender participation in sport is by the use of images of athletes which could be seen as a form of propaganda. As the ‘Learn’ handout states, “Dominant masculine images are highly compatible with sport”7. The majority of images in the sports sections of papers are of males, partly because the papers occasionally turn a blind eye to female achievement or simply put it in a small box in the corner of a page but also because they believe seeing more images of male athletes in papers is what the public want. Subsequently, females across the nation have fewer role models to look up to from the female world meaning they will be less motivated to actively participate in a sport because they have very few or even no idols to look up to.
This study reveals much about the attitudes that persist in society today regarding sport and gender. Early on, sport was created to serve men, evolving as a celebration of maleness, valuing strength, power, and competition. It idealized, promoted, and rewarded successful, elite athletes, established “the dream” as a professional career in sports, and viewed mass participation in sport as a tool to weed out the weak (Hill, 1993). In contrast, women’s sports originated to “address the expressed need for healthful exercise” (Huckaby, 1994). Unlike the competitive warrior mode