In 1902, George Draper Dayton founded Dayton Dry Goods Company in Minneapolis, Minnesota. Today, it is called Target Corporation and is the second largest discount retailer. In 1911 Dayton decided to change the name of the company to Dayton Company. George Dayton’s had high beliefs in stewardship hence he founded “Dayton Foundation” in 1918 by endowing $1 million (which is equivalent to more than $15 million today) to provide aid and welfare to mankind anywhere in the world. George Draper Dayton said, “Success is making ourselves useful in the world, valuable to society, helping in lifting in the level of humanity, so conducting ourselves that when we go the world will be somewhat better of our having lived the brief span of our lives.” (Target 2016)
In early 1960 Dayton Department Store Company decides to launch a new discount chain store. They announced that “the new store, will combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount prices, and a discount supermarket… 75 departments in all.” (Target, 2016)
In 1962, after debating more than 200 names for the new retail store, the former Dayton’s Director of Publicity Steward Widdess and his team comes up with “Target” and the Bullseye logo. The reasoning behind the choice was, "As a marksman 's goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value and
Target Corporation was founded in 1902 by George Dayton, a banker and real estate investor, the original name was Dayton Dry Goods Company, later in 1911 becoming Dayton Department Store, and in 1962 becoming Target a discount chain store. Target and its iconic red bulls-eye, named because it is a marksman’s goal to hit the center mark, much as it was Target’s goal to do the same in terms of retail goods, services, community commitment, price, value, and overall experience (Target.Com, 2012). 1967 saw Target grow from a regional department store to national retailer. In 2009 Target
Research shows that 96% of people recognize the Target bulls-eye. This surpasses brand recognition for both Apple and Nike Swoosh. (Target.com) Target has centered their marketing strategy on the brand promise, “Expect More, Pay Less”. Its brand is known as the stylish alternative to discount shopping. John Remington, the vice president of marketing stated, “We wanted to be much more than just another discount store, we wanted to be the place that our guests lovingly refer to as “Tar-zhay”. Remington credits Target’s design from flagging to fabulous to both marketing and merchandising. Target knew that it had to distinguish itself to survive. This has been accomplished through their product offerings and marketing strategies.
Target is the second biggest retail company after Walmart. Native New Yorker, George Draper Dayton first built a company named Dayton Dry Goods Company in 1902 in the Minneapolis area which is now known as target headquarter. Walmart faced the out of stock issue problem last year and now their biggest competitor, Target, also has faced the same problem this year. Target has a problem keeping the availability of the product in their stores in Canada. It resulted in a huge loss of money and closing down their stores. The CEO of Target said that this is a serious problem and must been solved.
Target was created by the Dayton family, who said their goal for the company was to “combine the best of the fashion world with the best of the discount world” (Cornell, 2015). It all started in 1902 with a man named George Dayton. Dayton had studied markets in the Midwest and decided to create one of his own, he started a market named Dayton Dry Goods Company in Minneapolis. In 1911 Dayton renamed the company as Dayton’s department store, he felt that this better off suited the company with all of the products that the store offered. In 1938 George Dayton passed away, passing the company along to his son George N. Dayton. In 1946 The Dayton Company, sets an annual amount to give back to the community. They came up with the idea to
Target Corporation did not started out as Target but Dayton Department Store. The founder of Dayton Department store is George D. Dayton. Mr. Dayton, was banker and realtor from New York. In 1902 Mr. Dayton decided to move to Minneapolis and open up his department stores. In 1960 the Dayton family had a new vision and decided change from a department store to a “discount retailing.” In 1962, President/CEO Doug Dayton, open the first four Targets in Roseville, Saint Louis Park, Crystal and Duluth, Minneapolis (corporate.target 2014)
Target is an upscale discounter that provides high-quality, trendy merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com. It all started in 1902, when George Dayton joined in partnership with Goodfellow’s Dry Goods Company, the fourth biggest department store that is located in Minneapolis, MN. Dayton, wanting to be more involved in the company bought out Goodfellow’s to become sole owner and President of Dayton Dry Goods Company (Target Corporation, 2014). Travel on down through the years as Daytons continues to grow, until 1962. That was the year an icon was born, its name is “Target.”
Target was founded in 1902 first named Dayton Dry Goods Company by founder George D. Dayton (Target, 2015). After a lot of expansion and growth, Dayton Dry Goods was renamed to Target in 1961 after a mass marketing move to cater to value-oriented shoppers that wanted high quality items. In 1962, the Target bullseye symbol was adopted (Target, 2015). Over the years Target began to expand and grow throughout the entire United States. In 1983, Target was recognized for their community involvement (Target, 2015). Target has grown with technology as being the first mass merchandiser in 1983 to implement UPC scanning in their stores and distributors. In support of education, Target
In 1881, George Dayton, a New York native who spent years working in banks and real estate decided to explore the sales market. Mr. Dayton purchased land in Minneapolis, on Nicollet Avenue and formed the Dayton Dry Goods Company, now known as Target Corporation. After a decade of growth, Dayton Dry Goods Company was renamed to The Dayton Company to mirror the stores sale of goods and services. After years of only being located in downtown Minneapolis, The Dayton Company made a major move in 1956, by deciding to branch out and build a new store in Rochester, Minn. Due to the tremendous increase in shoppers The Dayton Company decided to introduce a new store to customers and on May 1, 1962, The Dayton Company opened its first Target Store. Target would differentiate itself from over stores because of its low prices and high-quality fashion and services. After years of expanding the Target brand, and recognizing that shoppers do not always have time to visit several stores, Target developed a new trademark, known as, Super Target. Super Target provided shoppers with the convenience of having not only a store which sold clothing and home décor but now an added a grocery section and pharmacy. In 2005, along with the help of Designer Deborah Adler the Target pharmacy created ClearRx. ClearRx was a program developed to help minimize a patient’s chances of taking the wrong prescription by featuring easy-to- read bottles and color-coded rings.
Dayton Dry Goods Company was beginning of the Target store where it all started off from. It was George Dayton who had made efforts to get this beginning of a new company that was to be a leading distributor of wearables, accessories and home appliances. This store changed to merchandise and took flight in 1920.
In the year1962 the Target Organization was established by George Dayton who categories the organization as a concession retailer within the townships of Roseville, Minnesota. A decade later after the organization established it footing within the industry, the small subsidiary developed into the biggest division within The Dayton Corporation. The company advanced from a single discount store to earning its successes over the years from conventional leased superstore practices and discount vending, in addition to general retailing the
The Target Corporation, what used to be known as the Dayton Dry Goods Co., is an American retailing company that was founded in Minneapolis, Minnesota, in 1902. In 1962, the first Target store was opened in Roseville, Minnesota. It is the fifth largest retailer by sales revenue in the United States behind Wal-Mart, The Home Depot, Kroger and Costco. The company is ranked 33rd on the 2007 Fortune 500. Target operates its retailing business exclusively in the United States. It is a rival with Kmart and Wal-Mart. Target was listed in Internet Retailer's list of the top 500 retail web sites in 2007 also, this not only proves of brick and mortar sucsess but also online retail.
George Draper, Creating the bull eye logo, founded target in the 1960s. Target was open as a discount retail store to meet the needs of the consumers. Since target was first opened it has grow rapidly, now having over 1700 stores in the United States of America, as well as having over 30 distribution centers in the united States, Target employees over 300 thousand people all over the United States. Target also has many competitors fighting for market share in this huge industry.
Target has recognized a trend of consumers and coined it “showrooming”, and are attempting to stop the continued use of the practice by engaging their vendors and looking at developing new services (Kinicki & Williams, 2012).
George Draper Dayton: A banker and real estate investor, George Draper Dayton, who is a native New Yorker saw potential growth in the Midwest markets and after much research decided that Minneapolis has the greatest potential for growth. In 1902 Dayton decided to be a partner in Goodfellow’s Dry Goods Company, the fourth largest department store in Minneapolis, Minnesota. However, about a year later he takes sole ownership of the store and renames the store to Dayton Dry Goods Company. Dayton’s principles and belief in the “the higher ground of stewardship” soon played into how Dayton Dry Goods Company would be recognized. The store became known for dependable merchandise, fair business practices, and generous spirit of giving. Dayton, as president, was well involved in the management of the store up until his death in 1938. His son and grandsons would later take over leadership and has influenced the stores growth into the nationwide retailer position it has today. Throughout the years, many events occurred that influence the business path Dayton Dry Goods Company took, currently known as Target Corporation.
Target as organization has a long storied history that dates back to the very beginning of the twentieth century. In 1902 it all started with George D. Dayton becoming a partner in the fourth largest department store in Minneapolis, MN, Goodfellow’s Dry Goods Company. The following year George takes over as sole owner of the company and renames it Dayton Dry Goods Company. As President, George Dayton stayed active in the management of the company for nearly forty years until his death in 1938, when operations were then taken over by his son and grandsons who had plans to make the store a nationwide retailer. By 1911 the company is growing rapidly and