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Global Adventures Were Founded In 2001 To Be A Leading

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Global Adventures were founded in 2001 to be a leading group adventure travel organisation with customers from around the world. In recent years they have had variable performance, with a declining trend. In 2016 a Board was appointed to support the owners in governing their business. In light of the declining performance the Board have mandated that a return to the success of years gone by is necessary, and as such the CEO’s primary objective is to create a net income growth of at least seven percent per annum for the next three years. This report has been prepared to assist the CEO in implementing a programme of change that will enable this. An organisational diagnosis utilising a hybrid model based on Kotter and McKinsey’s diagnostic …show more content…

This value proposition should set Global Adventures apart from their competitors and enable the achievement of the Board’s growth objective. Significant changes are proposed to fulfil this value proposition. A combine economic and organisational development implementation strategy will be most effective. A new organisational structure would be implemented that improves functional groupings and enables a customer-centric focus, through the creation of a team under a Chief Customer Officer, who is responsible for all of Global Adventure’s travel products. This will necessitate a change in organisation processes, and an orientation to being driven by market demand, and as such insights and analytics will form a key information source for product decisions. Consequently, new tours and products will be developed and promoted and sold through new online platforms, to achieve greater customer reach. Implementing these changes has significant challenges, and a strong Change Team who have a clear vison will be required for the change to be successful. Regular and targeted monitoring of the change process should support this, however these feedback mechanism are not the only tool. Every employee must be enabled to participate in the change effort and be exposed to it through multiple leverage points. Those who perform well and embrace the change should be recognised and rewarded. Sufficient resourcing will need to be acquired with the

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