Globalization Strategy Of The Korean Pop Music

Define and explain globalisation, then critically evaluate and illustrate the impact globalisation has had on a particular business, the industry it operates in, its country of origin and the country or countries the business has expanded into.

The phrase pop music was first mentioned in the middle 1920’s. Then it was originated from its modern form in the United States and United Kingdom during the mid 1950’s. Pop music is the most popular genre that produces the most hits. Pop and Rock music were synonymous terms until the late 1960’s. David Hatch and Stephen Millward describes pop music as “a body of music which distinguishable from popular, jazz and folks music. Some people say that pop music is professional music which draws upon both folk music and fine arts music. Pop music has been a beneficial industry in America since the nineteenth century, yet Early Pop/Rock is a style that came to fruition in the post-shake and move time, once the more moderate components of the record business had dealt with the new melodic scene. Early Pop/Rock developed in the late '50s, as the underlying rock and move furor started to fade away.

Previous research reveals that Korean-Americans are considered the most separated from the rest of the society, both culturally and ethnically. Study used Berry (1997)’s strategies of assimilation, integration, separation and marginalization and three main dimensions of cultural orientations; language, identity and behaviors (Choi et al. 2014). Study included youth who are highly integrated in society; born in the US or immigrated at a young age; proficient in both English and mainstream behavior practices whereas their parents known to be culturally separated and the family socialization processes largely Korean (combination of high acculturation and high enculturation, characterizing integration). Researchers used years of residence and nativity

When Athenians first saw playwright Aeschylus’ The Persians, they did not cheer at the tragic fall of their sworn enemies. They did not yell in a heightened euphoria of victory, nor did they stamp their feet in chanting triumph. Instead, they wept. They wept for their enemy’s tragic, human flaw, and for their resulting demise. When I learned of this, I was utterly confused. Why would one be sympathetic toward an adversary, let alone during a time of war? I then realized that the Athenians were capable of compassion because they were able to look past their perceived enmity with the Persians, no matter how briefly, and relate with them through a common human fault. This led to a fundamental change in my sense of identity and how I viewed other people. I

In South Korea like any other nation, Religion is a very delicate area that needs to be considered before embarking on business opportunities in that nation. Because of the sensitive nature that Religion brings to business, when considering a country to do business in, one must tread lightly, being careful not to infringe on a group of peoples Religious rights. As it relates to South Korea, it is made up of various Religious groups, and there is a little over 65% of the population of the Republic of Korea that are members of an organized religion.

The 4 P’s of marketing, product, price, place and promotion, together these four make the marketing mix, They are mostly the main elements of marketing and most, if not all, of what you can control about a marketing campaign. These are a set of strategies to achieve an organizations objectives and make sure that customer needs are satisfied. Just like different organizations Rock Jam uses the most basic way of a marketing mix , and that’s considering the product, price, place and promotion. The product which is the artist, a record, a song, a concert, a T-shirt, a download, a physical CD, a ring tone, access to an exclusive online portal or fan club, these are the things sold. In fact, the idea of a music product has become increasingly

Thirty years ago South Korea was still recovering from an intense war and could barely stand by itself economically, fast forward to today they are one of the top exporters of pop culture to the U.S. So how exactly did they advance in such a short period of time and how did they take over an industry the U.S. has dominated for decades? The answer lies in the country's harsh history. After being ripped apart by a brutal war they tried to rebuild themselves only to be torn down again by the Asian financial crisis. Reinventing their whole country was out of pure necessity. Still, why pop culture? What caused Korea to focus and put most of its government funding on something as intangible as culture? Euny Hong, writer of "The Birth of Korean Cool"

The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio

Throughout the 15th and 16th centuries, numerous events sparked an influence of English language usage in Europe. While our current textbook focuses on the creation of the English language within Europe, there are few details given about its more recent spread throughout Asia. This essay will briefly explore Korea’s first interaction with the English language, and how its influence ultimately revolutionized South Korea into a 21st century pop-culture powerhouse that utilizes English loanwords.

Culture refers to the traditions, beliefs, and ideas portrayed by certain society and are then passed from one generation to the other. And with cultural diversity, changes have been taken place compared to what was originally deeply rooted in culture in past times, and how it has been changing within time. One of the most important celebrations in the Korean culture is when a person reaches a certain age in his or her life time. The first and most significant celebration is when a child celebrates his or her’s first birthday. Koreans call this event Doljanchi, or Cheot-Dol(first birthday). Traditions are a huge significant in one’ culture, and even though some of the aspects may be different, the meaning of the tradition still remains the same.

Throughout Korea’s history, the government support of cultural industries has been essential to the successful exportation of such goods, and improved competitiveness in the global markets. This paper will discuss how the government’s support of the cultural industries has been beneficial economically, but also how there are issues that come along with such a strategic plan for cultural exports. Nationalist sentiment created through cultural industries could be viewed as intended for the people of the nation, but it is also portraying a certain image to outside observers. In this way, the image of socio-cultural globalization and the desire for economic growth contrast with each other when the aspect of cultural authenticity is considered.

Manners represent an individual by the way they dress, behave, communicate, and their etiquette, while customs refer to the traditional way that a culture is practice individually, or by a group of people. Workers are expected to bow to their seniors when they greet them, and to use only formal language to their seniors, as it is rude to speak informally to someone of higher rank. In Korean businesses, meetings are often held in evenings at a restaurant or bar. Drinking is part of the Korean culture, as Koreans believe that drinking helps to bond colleagues in the company, and an offered drink must never be refused as it is considered to be rude. Along with drinking, Karaoke is a popular activity after meetings. People who attend the meeting are usually expected to sing a solo song.

Submitted By: Submitted To: M.Umair Sheikh Mam. Anushey Reg# NI-F7-BBA-212 3rd Semester Date: 21st October, 2008 Introduction: Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There are four P’s in marketing mix which are: 1. 2. 3. 4. Product Price Place (Distribution) Promotion. SONY Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world 's largest media conglomerate with revenue of

Korean culture is comprised of a multitude of societal changes that have amounted and transformed throughout the years. Beginning five thousand years ago Korea has slowly evolved into a cultural haven. Music, dance, painting, food, fashion, arts, games, karate, family life, theater, religion and beliefs are just a few components that make up modern day Korean culture. Korean cuisine is one of the most unifying of all of these cultural factors. The food in Korea is one of the defining elements of Koreans culture because of its historical background, environmental affinities, long lasting creative techniques and recipes, and use in traditional ceremonies and festivals. Modern day cuisine in Korea is quite progressed from what it once started

Korean music and drama industries have fans that are rarely ever seen as a passive audience. These fans dedicate an enormous amount of both their time and money to these celebrities. They often interact with artists and actors and discuss new music videos or favorite drama characters with other fans through social media sites. Fans of Korean pop music not only purchase albums, but also attend a variety of events, such as Korean music shows, concerts, and fan meetings, to show support for their artists. On the other hand, fans of Korean dramas not only watch the dramas on their television screens every week, but they also send food to the production staff. Fans of Korean music and dramas do not only receive entertainment from artists and actors, but they tend to also give back to the stars through various means of support, such as providing input, giving gifts, sending words of encouragement, advertisement, and consumption.