After reading the case study Go East, Young People, Go East I will answer in detail each question. First what approach do I feel Electronic Visions should use when moving into the Asia market. Next how could the four P’s help Electronic Visions? Finally, will global coordinated play a problem.
The approach I would use is the global strategy. I choose the global strategy because Electronic Visions will have completive prices and will plan to increase their profits and sales with their products. I don’t feel Electronic Visions is a well-known name but by moving into Asia I feel their name will become a major name in the Asian countries. I also feel if they move into Asia it wouldn’t take them
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Are there already prices that are around for the type of products they are selling in the area? Also if Electronic Vision increased or decreased their product just a little could this make a huge difference in the market? For example if they lowered their cost by $20 from the competitor would more customers buy it because it’s cheaper or would they want to buy a more expensive product? Promotion is the last P and for me it is one of the most important. If you can’t advertise correctly than their will not be very many customers in a new market. Where and when could Electronic Visions market their message? They need to find out if there is a certain area that a lot of potential customers would visit. Which method would they want to use, will it be online, TV, billboard? I feel online and TV would be the best but I’m not sure if the Asia market would be like our market. Another thing to consider is the best time to promote the new product. I would focus a lot on how and when the competitors are doing all of these things because it will help Electronic Visions to decided what they should and shouldn’t do. I don’t think it will matter if the products are globally coordinated. I feel Electronic visions may have change their products a little bit according to each market they are in. I feel each market would have their own things they like and dislike. Also the electricity may play a big part. I think overseas there are
Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.
When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining
I believe that the fundamentals and criteria of my strategic approach were pointing in the right direction. I assumed that the high growth potential market was for
Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,
To compete with others industry, for our new product we must first know our competitor and the current industry technique by mapping the competitor’s landscape then act as a customer who mean putting themselves inside of their minds. Be knowledgeable about your business. Know all the loop-holes, hire outside consultants who are familiar with the marketing mix. Utilize the four P’s, price, place, promotion, and product.
"When I came to this country, I had no luggage. Today what have I got?" His daughter replies. "You got a chip shop dad." And this is exactly how East Of East stereotypes its leading characters and then slowly twists them on their head. Its opening scene depicts a family of diversity and broken down stereotypes. A Christian parade is filing along the streets of Salford, Manchester and the Khan children join the throng of participants to the pride of their mother, but upon hearing their father is observing from further down the street, the children race through the back alley's, only to rejoin the parade once it has passed their unsuspecting father. The Khan children's "great escape" is an apt opening to East Is East, as we understand the
The current strategy of the company is to enter foreign markets and to succeed there. The corporate main strategy is to provide high quality product to its customers.
The globalized business environment has determined companies to develop complex strategies intended to address the challenges determined by these factors. The increased competition in most business fields requires that companies develop flexible strategies that are able to address the changing conditions of the environment. The same situation applies to the telecommunication industry.
These objectives are reasonable. However, objectives should be specific and measurable. Some alternative objectives would be to focus the Company's resources toward achieving profitability by the fourth quarter of 2000 (an annual objective), and to increase profitability by 5 percent per year for the next 3 years (long-term objective). These objectives would give meaningful, measurable goals that management would need to obtain, or it would require management to re-evaluate the Company's objectives or the Company's strategy to achieve the objectives. With the aforementioned objectives in mind, the Companyneeds to implement a strategy to achieve the desired results. It is necessary to evaluate alternative strategies before selecting the actual strategy to implement. The SWOT or TOWS, SPACE, Grand Strategy, IE, and QSPM Matrices are tools to help in the evaluation and selection of alternative strategies. The matrices indicate that Amazon is in a strong competitive position, and that the Companyshould build and grow. The matrices indicate that, despite Amazon's financial position, the Companyhas some distinct competitive advantages in a high-growth or unstable industry. Some strategies for companies that fit this profile are backward, forward and horizontal integration, market penetration, market development, product development and joint venture. One strategy that would fit into
We found innovation, cost reduction and market conditions as key elements supporting a successful internal strategy and strategic alliance and diversification to be among the most widely applied strategies for a foreign market penetration and development, while fusions and licenses were the least preferred.
The group follows the systematic/strategic approach in market entry as it seeks opportunities with long-term positive impact, and thereforethey framed a business model that ensures in all of its steps an achievement of the group’s global objectives. The following table illustrates the market entry strategies in the business model:
* To structure deal as joint venture, which would be an economical approach to entering the market with the access to the technology, cross-marketing and profits. May bring, however, the lack of control to achieving "Anywhere, Anytime" vision.
Eastern and Western Literature has so many unique characteristics of their own. Eastern Literature usually deals with epics such as The Ramayana and Confucius. While Western Literature typically are epics like Beowulf, The Odyssey, and similar characteristics are also in Gilgamesh. These types of literatures are so rich in their text and have so many different beliefs. The Eastern and Western Literature compares throughout topics like gender roles, the influence of family, and afterlife beliefs.
The primary goal of this study is to examine the strategic goals of the Asian-Latin-American firm and it sentry into the European manufacturing sector and its goals in Research and Development and product development focused on becoming one of the top technological leaders in the industry. This firm hopes to use the technological knowledge gained from the investments in Europe to develop products and product processes in their home base and to use this to expand their exports to Europe and the U.S. This telecommunications device-manufacturing firm has an international joint venture with the leading German MNC in this industry. The German MNC is unhappy with the joint venture's performance due to what it holds as theft of intellectual property by it Asian/Latin American partner. Report on International Business Strategy. The industry in which the firm is situated must be identified and all of the primary industry-specific factors that may affect the selection of the Europe country. Institution and cultural factors affecting the selected industry and the industry-specific factors on organizational structure and control strategies must be identified.
The vision was developed with the strategic intent to understand the rival’s current strategy, products offering, their market positioning, their objectives, their resources and capabilities, and assumptions industry.