Going Mobile : An Analysis Of The Industry

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Going Mobile?
An Analysis of the Industry
Luis Miranda, Dianne Prince, Katherine Roberts, and Gabriela Roman
University of North Alabama

Author Note
This paper was prepared for Strategic Management, MG 498-I01, taught by Dr. Balch.
Table of Contents
Executive Summary 3
Going Mobile? : An Analysis of the Industry 4
Revenue Size and Other Relative Statistics 5
Macro- Environmental Factors 6
Major Competition and Their Shares 9
Industry Leaders by Vendor 11
Industry Leaders by Market Shares 13
Industry Leaders by Operating System. 14
Smartphones Concentration Levels 15
Industries that Affect the Smartphone Industry 16
Segments Within the Smartphone Industry 18
The Factors for Success 19
Conclusion and Recommendations 21
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The smartphone market is one of today’s most rapid growing industries. A smartphone is a technologically advanced communication device that not only performs the actions of a basic mobile phone, but it also allows the consumer to personalize the device with installable applications from an Internet based store for maximum functionality (Smartphone, 2015). A recent annual report from Mary Meeker on Internet trends reported that 87 % of young adults, those between the ages of 18 and 34, who own smartphones are never separated from them. Her report also showed that 4 out of 5 young adults say that they reach for their smartphones as soon as they awaken each day (Hackett, 2015). The smartphone industry is made up of a number of firms located around the world that design, manufacture, and sell smartphones in various markets. The major industry competitors are Samsung (South Korea), Apple, Inc. (U.S.), Lenovo (China), Huawei (China), & L G Electronics (South Korea). These were the top five competitors for the first quarter 2015 (IDC, 2015). The smartphone industry changes quickly due to new products being introduced almost weekly. The industry is represented by fast developing technology and designs, short product life cycles, aggressive pricing, quick imitation of products, technological advancements, and highly price sensitive consumers. The rate of technological change has
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