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Google Car Case

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Google Car: In the paper, the point of view will be Google’s. Questions that will be answered in the paper including but not limited to the economical and technical viability for Google to produce Google car in a large scale, reasons that Google will succeed or fail, the best strategy for Google to adopt. For the industry analysis, Porter’s five forces (Appendix 1) will be used to explore the environment of the automobile industry and if Google will be able to enter the industry and produce automobiles on its own. The financials of Google will also be analyzed to prove if it is economically capable of investing enough capitals in the system and manufacturing automobiles. A SWOT analysis and discussion of the competitive advantages of …show more content…

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