Opel

ASSESSMENT 3A: Critical Evaluation Report Decision Making Exercise 3 Introduction Founded in Rüsselsheim in 1862, Opel is one of the most technologically advanced vehicle brand in Europe which has a long and rich history. However, after 11 months of effort proved unprofitable, Opel declared to exit Australian market with lower than 10% of the sales target reached(Spinks 2013). This essay aims to give a objective evaluation of Opel’s business activities. To achieve the target, this essay will

The automobile industry is the fastest growing sector in India. Growth in consumption patterns has encouraged tremendous improvement in manufacturing sector and the auto industry has been growing at a rapid pace recording "over 2.06 million four-wheelers (passenger cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as jeeps), and over 9 million two-and-three wheelers (scooters, motorcycles, mopeds, and three wheelers) - in 2006-07." (SBH India, 2008) It was this promising

a multinational corporation. It designs, manufactures, markets, and distributes vehicles in 37 countries. General Motors produces 13 brands: Alpheon, Buick, Baojun, Cadillac, Chevrolet, GMC, Holden, HSV, Jie Fang, UzDaewoo, Wuling Vauxhall, and Opel. The company was featured in this year’s Fortune 500 List. General Motors has a great number of factors that contribute to its high success rate. For example, General Motors has a strong employee base. Its employees are satisfied, loyal, and are

Why does it exist? - e.g. Naturally available in abundance? Comparative advantage? Germany is leading automobile producer in the world. The sector is one of the largest employers in Germany with an annual output of approximately 6 million. German-designed cars have gained recognition at various award events like Car of the century, European car of the year, the world car of the year annual awards and the International car of the year. Germany is the birthplace of the automobile as Karl Benz invented

the legacy the General Motors brand has established. Not only is General Motors a well-known brand in the continental United States with its big four line up of Chevrolet. Buick, GMC, and Cadillac, but it is also a household name in Europe with the Opel, Vauxhall, and Holden brands, and on the Asian market with the Atobaojun, Wuling, and Faw Jiefang brands. General Motors is a diverse multicultural organization employing over 215 thousand people in six different countries stretching across 23 different

Table of Contents Executive Summary 2 Product 12 Price 12 Place and Promotion 13 Branding 13 Segmentation 13 Targeting 14 Positioning 14 Differentiation 14 Conversion model: 14 Executive Summary The organization Product/Service Market Opportunity Analysis Basic characteristics

become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of England would be moved upmarket.[4] However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro and Corvette [5] in 2016. Chevrolet vehicles will

INTRODUCTION General motors are an American based multinational company commonly known as GM. The headquarters of GM is located at Detroit, Michigan. GM is mainly famous for the designs, manufactures, markets, and distributes vehicle parts and for the financial services. The logo of General Motors: General Motors are a public based business entity and it is an automotive industry. The founders of General Motors are William C. Durant, Charles Stewart Mott and Fredrick L. Smith. It was

HISTORY OF ORIGIN The history can be divided into four phases: 1898 to 1957 The first motorcar on the streets of India was seen in 1898. In 1903, an American company began a public taxi service with a fleet of 50 cars in Mumbai. For about 50 years after the first car arrived in India, cars were directly imported until foreign manufacturers began to realize the vast potential India had with its vast distances and large population. Before world war-1, around 4,000 motor vehicles were imported. During

first six years. Mobileye technology was first introduced in the 2000s and was integrated with three car manufacturers: Volvo, BMW, and General Motors in 2007 as an optional addition or standard feature. Mobileye is currently working with AUDI AG, Adam Opel AG, Peugeot Citroen, BMW, Chrysler, Land Rover, General Motors, Ford, Kia, Jaguar, Mitsubishi, Honda, Volvo, Yulon, and Scania Motors. The company’s products will be implemented in an additional 247 car models made by 22 EOMs by the end of