Google 's Uses For Creating And Linking Your Content

For one thing, Google, like the railroad in its time, is an important part of how people interact with each other today. People use Google to digitally meet with others, communicate, and even sell things. Multiple people are affected by Google each day. 87% of people have claimed to use the internet in 2016 (Anderson). To add onto this the number of people who don’t use the internet has been decreasing since 2000.

Building credibility for a website requires providing links to reputable organizations which increase traffic, thereby increasing its relevance in search outcomes (Calabro, 2010). MHN achieves this with a banner containing links to other organizations for the reader to get additional information, but the sites that the reader is linked to do not always reciprocate a link back. Calabro (2010) suggests that updating the home page

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

I recently read Mr. Nicholas Carr's article, “Is Google Making Us Stupid?”, and I must say I do agree with Carr somewhat, but I strongly disagree. In the beginning of the article, Carr states that a few years ago he could read in-depth and for pages on an Internet article. Now, he says, that he cannot help but “skim” through an article in seconds; he feels that Internet search engines like “Google” (I list it specifically hence the article's title) make information so very accessible and immediate that it damages his reading. Although I can sympathize for him, I can not say I empathize because I am a different person with a different way of reading and thinking.

Furthermore, Google 's mission is not to stimulate our senses the way a book does. As shown in this statement "Google 's mission is to organize the world 's information end make it universally accessible and useful" (Google). That is what Larry Page and Sergey Brin were thinking when they founded this company. It was never meant to replace books. Undeniably, reading is awesome "The kind of deep reading that a sequence of printed pages promotes is valuable" (Carr 743). However, in this fast-paced world getting needed information quicker may be better. More recently goes mission is to "create new technologies" (Caccamese). An article and gallery by Denise Lu showcases advancements Google has made that probably won 't even thought of 10+ years ago "Google has an abundance of other resources" (Lu). Google has shown itself to be more than a search engine. Properly used, it and other emerging technologies will "improve peoples lives" (Caccamese, Google).

How often do you use Google, Bing, or any other internet search engine on a daily basis? Each time you search for something you are bombarded with information, constantly absorbing said information. Nicholas Carr, author of the article “Google Is Making Us Stupid,” states that Google is changing the way he and many others think. However, with the constant influx of information presented in a Google search, our brains have the option to expand and retain more information than ever before. Access to these search engines provides us with a breadth of information never before conceived. If there is anything on any subject that you want to know,

"Google was built to help people find useful information by surfacing the great content that publishers and sites create," reads a blog post from Google explaining the new feature. It goes on to say that access to high-quality information is what brings people to the web. However, it says that thousands of new articles are published online every minute of every day. The amount of content people view online can be overwhelming.

When Google was created, there was a need to have a search engine that provides the fastest and most relevant results. Google’s search engine provides billions of results based on how often the words you search are present on a website. The goal of Google is to filter these results to show you what they think you are looking for. How does Google know what you are looking for? First, Google filters all results based on the number of clicks or views the website has. “The more often people click on an ad, the more frequently and prominently the ad would appear on search result pages” (Carr, 155). Google also looks at your digital dossier to get information like your age, race, religion, location to display what you may be interested in. “And as traffic increases, Google is able to collect more behavioral data, allowing it to tailor its search results and advertisements even more precisely to users’ needs and desires.” (Carr, 156). Google will filter their results based on specific user behavioral data like websites they have previously visited. This is how we use Google and search engines like it. Google uses our digital dossier to collect information on us to filter what we see. This results in an internet that is like a one-way mirror that only shows what we want to

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

None of this bodes very well for SEOs. (Which also suits Google just fine.) It seems that as an SEO, your choice is to help ruin the Internet by performing spammy SEO for your clients -- or to heavily invest in Google AdWords -- which of course plays right into Google's hands. [sigh]

Since it will be impossible to always point out affiliated links, you should assume that any links leading you to better products and services are affiliated links.

What you think you become”-Buddha. If we can’t think critically for ourselves without Google then what are we? As newborns our minds are in the early stages of development and are unable to read or comprehend. To quote Nicholas Carr’s 2008 article, Is Google Making us Stupid, “We have to teach our minds how to translate the symbolic characters we see into language we understand” Whether you’re reading a textbook, a comic book, or diary we process these words into thoughts, ideas, and information. We often absorb information from these sources at libraries, a quiet room, or on our commute to school and work. Even though Google has dominated the way we retrieve information they’re individuals who prefer retaining information from a

Connection: This website is highly linked to other sites. For example, at the top of the website, there are links to "HOME","BUY","SELL", "COMMERCIAL","COMMUNITY CARE","INSIDE REMAX",and "REALTOR AREA". In the middle, there are two links which link to two different main categories:" Search

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

Recently, SEO has moved away from placing such heavy emphasis on metadata – those tags, titles and descriptions they loved so much. To some extent, URL’s are less important to, at least when it comes to keyword stuffing.