Graphic Design Essay: The Modern Cowboy

In the essay Advertisements R Us, Melissa Rubin does a satisfactory job persuading readers who may not share the same view or analysis of the advertisement as her. Rubin does this by including plenty of historical context into her writing. This works by providing sound reasons and evidence to back up her analysis about what the ad was trying to do, which was to sell its product to the most profitable group of people

Masculine’s definition is stereotypically twisted. The myth and reality of the cowboy shaped today’s definition of masculinity because they have this high and strong structure they need to uphold. Masculinity is having the traditional acts as a man, such as being strong and secure. In today’s world man and women have two different mindsets. Even though we are all humans, our gender defines the way we should act due to how society makes it. The myth has affected males physically, emotionally and mentally. The idea is that they are supposed to act accordingly. In reality, everyone wants to grow up differently, so why would they be forced to act/be a certain way?

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

What makes an ad succeed or flop? Think about specific print or television advertisements that have either stuck with you or made you turn your eyes, and explain what works or what doesn’t. In your response, be sure to consider the impact the rhetorical

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The history of graphic art and the cycle of politicization, depoliticization and then repoliticization span the late 19th century through and into the 21st century. Evolving from humble beginnings into the commercial behemoth it’s become to today this essay will explore graphic design’s evolution and the politics that affected this growing art movement during this influential timeline.

Barnum, to the now modern king pin, Feld Entertainment (Ringling Bros and Barnum & Bailey). The two selections being examined in this Cultural Shift and Rifts analysis will be 1) P.T. Barnum’s advertisement for his circus featuring “Zazel, The Human Projectile” (1880), and 2) The Ringling Bros and Barnum & Bailey’s circus advertisement from 1995 featuring “Ariana, The Human Torch”. Although there is over a 100-year gap between examples (1) and (2), there has not been much of a change in Ad structure in regards to the Media, Marketing plan, and Imagery/ Typography.

The two posters both employ serif and sans serif typestyles but the Ringling poster uses a slab serif while the Barnum poster has a more decorative style serif. Moreover, the serif type on the Ringling poster has a bulkier, rounder, slightly casual appearance to it while the Barnum poster’s serif type appears more angular and rigid with a more formal appearance. The sans serif type on the bottom of the Ringling poster has that same slightly round and informal feel to it that the poster’s serif typestyle has, much like the way that the angular rigidness of the Barnum poster’s serif typeface is echoed in the choice of sans serif typestyle. In addition, the smaller display text at the top of the Barnum poster has a light gray drop shadow to set it apart from the other black text around the poster and to grab the viewer’s attention away from the colored type and image.

Advertising campaign idea: Although there is some creative idea in the ads, e.g., Coors Light Silver Bullet Train appeared in the BBQ, I didn’t see any big idea in general. I didn’t gasp when I first saw it. It can be used for several years, but since it’s not unique, consumers will probably not remember it.

As the twentieth century approached, America was experiencing a time of considerable expansion. All eyes were looking for ways to make the United States a larger, more powerful, and more efficient country. Because of this wave in American society, there was no movement given more devotion than the settling of the West. The range-cattle industry in its various aspects, and in its importance to the United States and particularly to the Great Plains, has been a subject of focus to Americans since its origin in the mid 1800's. This industry was rendered possible by such factors as vast sections of fertile land, the rise of heavy industry involving the great demand for beef, and

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and