Greenwashing Research Paper

When consumers substitution water with an alternative fluid, it has to be approached with extreme caution. Such is the case when the alternative fluid is an energy drink. When water is replaced with an energy drink, the timing of the energy drink intake and the amount of energy drink intake must be clearly understood by the consumer (Attila & Cakir, 2011). The consumer has to be aware that they are depriving and harming the human body in the short term as well as the long term impact to a person’s life with this type of substitution.

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

Staying hydrated is one of the most important parts of physical activity. In Clinics of Sports Medicine, it explains that “Maintenance of water and electrolyte balance is important for sustaining cognitive and physical performance. Dehydration degrades morale and desire to work. Body water deficits of as little as 2% body weight can impair physical performance. Water deficits of 5% to 7% body weight are associated with headaches, dizziness, and apathy” (Latzka, Montain 1). To prevent dehydration and its effects a medical team created Gatorade for the University of Florida’s football team in 1965. Since then, there has been a large market of beverages to hydrate athletes and improve performance. In Sports and Energy Drinks: Answers for

I am a registered dietician and have been invited to this Lunch and Learn Program for the law firm to be able and help make a decision for the yearlong beverage contract for either a water company, Gatorade or PowerAde. As fitness is an important factor of many attorneys that work here this will be very beneficial for everyone. I will be giving this prevention to help give you the knowledge in the best choice of product including daily amounts, nutrient content, types, cost, advantages and disadvantages and healthiness. The roles of water and other fluids like Gatorade and PowerAde because they can replenish the fluids in our body recharging our muscles and cells with the vital electrolytes and other minerals needed for all

Black civic leader Victor H. Green compiled a book of important knowledge for black travelers named The Negro Motorist’s Green Book, which would later become better known as just the Green Book.(Matthews). He began publishing the Green Book in the early 1930’s, and continued to publish more editions throughout the years leading up to 1964. The Green Book stopped being published in the year 1964 when the Civil Rights Act was passed (Matthews). The book warned the readers of many situations and places to avoid such as “Sundown towns” which were places that were unsafe to be black at night (Matthews). The book included lists of places that would accept black patrons, specifically hotels. It also contained rules to obey when driving

Cohen first writes about hydration and how it has become the focal point of athletics. For example, Over the past few decades, the fear of dehydration has been indoctrinated into athletics, and professional athletes often blame dehydration as the cause of poor performance. Cohen then details the war between bottled water companies and sports drink companies. The sports drink companies advertise the concept that dehydration is dangerous, but drinking water is not enough. She proceeds to break down the contents of sports drinks to see the real benefits. She concludes sports drinks may benefit serious athletes. However, for the typical athlete, the sports drinks may do more harm than good. The drinks are heavy in sodium, which can lead to obesity. While this source is helpful, I may need multiple credible sources making these claims to help strengthen my conclusions on sports

People nowadays generally believe that, by simply consuming artificial sweetened food product like diet soda instead of naturally sweetened food product could help them researching their weight loss goal without changing any of their dietary habit. Most of them had gain this knowledge through advertisements on television, magazine, or the internet. America, being the highest soda consumption country, average on 170 liters per year per person, has the most serious obesity problem in the world. According to JAMA Internal Medicine, 75 percent of men and 67 percent of women ages 25 and older are now overweight or obese. Where about one-fifth of the soda in America are labeled as “diet” drinks, and most of them use aspartame

As well, sport drinks have the ability to provide a subject with an increased amount of endurance for their exercise. One reason why sport drinks have this capability is due to the carbohydrates found in the beverages. These carbohydrates exist as either of two sugars, sucrose and glucose-fructose, which provide the energy for the body that makes sport drinks better to use during exercise than water (Tsintzas 155). Carbohydrate consumption allows athletes to work harder for longer periods of time and to feel better while doing the exercises. A recent study determined that runners who had only water to drink lost speed during the race compared to those who had sport drinks. Also, performance time was faster in runners who consumed the sport drinks as opposed to water. It was only during the final 17.2 kilometres of the race that the performance times began to differ and the runners who drank the sport drinks ran faster (Tsintzas 156). Furthermore, the exercise intensity was higher towards the end of the race from those runners who had the sport drinks. As with most performance enhancing implements, sport drinks have potential drawbacks.

The debate between naturally derived sugars and low-calorie artificial sweeteners has been going on for years now. As our population’s obesity rate grows every year and health concerns related to weight-control grows along with it, natural sugar is scrutinized and we are told to keep away from it as it is our enemy. Over the last couple of decades, we have been introduced to more and more varieties of artificial sweeteners promising to deliver the same sweetness or even more sweetness than natural sugar (some offer as much as 200 times more sweetness than sugar) but with a much lower calorie content, or some even no calories at all. Artificial sweeteners such as Splenda, Sweet n’ Low, NutraSweet, and Equal have become popular as “better alternatives” to table sugar, promising to help battle weight gain and actually assist in losing weight. However, does this make it the healthier option? As with all things, both natural sugar and artificial sugar have their pros and cons, but in order to find the best option in regards to our health and futures, it’s important to weigh them according to scientific findings and research.

Fueled mainly by those with diabetes and those seeking to lose weight, the Global market for artificial sweeteners is projected to reach nearly $1.9 billion dollars by 2017. With the added potential of synthesizing newer, sweeter substitutes present, it is no wonder that more zero calorie sweeteners are being proposed on a regular basis, with the most recent sweetener, Advantame, gaining FDA approval in 2014. The growing market necessitates the stringent investigation regarding the safety of each artificial sweetener in order to protect the consumer and also calls into question their impact on weight loss and whether or not zero-calorie options are better for your waistline.

In this day and age companies have mastered the technique of misleading customers by fabricating false claims about a green product or service that they swear to provide. This insincere display of information is called ‘Greenwashing’, a spin-off of ‘Whitewashing’. Greenwashing could be said to be a global phenomenon and it’s commonly seen in advertisements, on products packing, websites, emails, speeches, and videos (just to name a few). Greenwashing is a thought out process, a planned and typically well designed campaign. There is a wide range of reasons why companies are eager to partake in greenwashing; divert attention for regulatory change, to persuade critics or consumers, expand the company's

“Artificial Sweeteners: Sugar-Free, but at What Cost?” Harvard Health Blog, Harvard Medical School, 12 Dec. 2016, www.health.harvard.edu/blog/artificial-sweeteners-sugar-free-but-at-what-cost-201207165030. Accessed 28 Feb. 2017. Holly Strawbridge is an author for Harvard Health Blog. Strawbridge’s purpose in writing this article was to inform the general public of the dangers of artificial sweeteners. The article mainly briefs over the negative effects of consuming artificial sweeteners, specifically the diseases potentially caused by them. This article speaks more negatively of artificial sweeteners than any other source used. It is also fairly short and direct. It can be determined unbiased and credible due to the fact that it was published through Harvard Medical School. This source would not be optimal for this essay because it provides information showing that artificial sweeteners are unhealthy and lead to weight

According to a study done by the University of Texas, “people who drank diet soda were 65 percent more likely to be overweight than people who drank no soda and, more bizarre, they were more likely to be overweight than people who drank regular soda.” This is all due to artificial sweeteners in the things we eat and drink. Since way back to before WWI, the history of artificial sweeteners have shown us the positive and the negative effects of them, and what they do to your body. Through these things, we have learned just how artificial sweeteners can affect your body, in good ways and bad.

One major problem as far as companies using green marketing and why it isn’t working is that the relatively vague definition of green marketing leaves a lot of room for loopholes. Green marketing, by simply being defined as “the marketing of products that are assumed to be environmentally safe,” allows companies to take advantage of this idea even if their products are not the best example of green ones (McClendon 1). Most companies also don’t practice what they preach in such