Group Dynamics and Individual Behaviors: The Asch Conformity Experiment

In 1951, Solomon Asch carried out several experiments on conformity. The aim of these studies was to investigate conformity in a group environment situation. The purpose of these experiments was to see if an individual would be swayed by public pressure to go along with the incorrect answer. Asch believed that conformity reflects on relatively rational process in which people are pressured to change their behaviour. Asch designed experiments to measure the pressure of a group situation upon an individual judgment. Asch wanted to prove that conformity can really play a big role in disbelieving our own senses.

Strength involves group cohesion and unanimity, immediacy relates to physical distance, and numbers relate to group size (Myers, 2010, p. 211-213). The possibility that a person will react to social influence from a group will increase when considering strength, immediacy, and numbers. When these numbers increase tremendously, it has a decreasing effect which is slow but steady. In other words, beyond five members in a group, the incremental effect reduces gradually. Status is also a potential factor in predicting conformity. Higher-status individuals tend to have more influence or effect (Myers, 2010, p.

First, the experiment Solomon Asch began in 1955 gives an example how social influence can sway or perception of reality. The results are an example of normative social influence and informational social influence. Additionally, the participants exhibit the need to gain a person’s approval, and was willing to accept others opinions about reality. Consequently, a persons moral sense

Asch’s experiment was performed in 1951 and is now a classic experiment in psychology. Asch asked individuals a simple question and a high percentage answered correctly. Then Asch placed a participant in a room with seven actors who had predetermined incorrect answers. When asked in front of the group, 75% of people would give incorrect answers clearly because of they conformed to the actors around them. Asch then concluded that it is natural for one to conform to society in order to fit

The contents of this assignment will include multiple psychological theories to explain what ways an individual’s behaviour changes when he/she is part of a group. These theories will define social influence, conformity procedures within groups and social cognition, including the self-categorisation theory. Social groups are used in everyday living to represent beliefs, to work, play and to socialise. Groups can have a negative effect on an individual. Not been part of a group due to exclusion or stereotyping can create a negative effect.

Conformity – Asch conformity studies examined independence and conformity among individuals in a group setting.

Solomon Asch tested conformity at Swarthmore College in 1951 by putting a participant in a group of people whose task was to match line lengths. Each individual was expected to announce which of three lines was the closest in length to a reference line. But the participant was placed in a group of actors, who were all told to give the correct answer twice then switch to each saying the same incorrect answer. Asch wanted to see whether the participant would conform and start to give the wrong answer as well, knowing that he would otherwise be a single outlier.

On average, about thirty-two percent of the participants conformed to pick the blatantly wrong answer and over the twelve trials seventy-five percent of the students conformed at least once, and twenty-five didn’t conform at all. Many of the participants afterward admitted they conformed to give the wrong answer because they wanted to avoid being ridiculed and some thought the group really was correct. Is was the results of this experiment that led Asch to conclude that whenever people conform it’s to either fit in or because they believe that since they’re in the minority their conclusion is incorrect. Another influential experiment concerning conformity is the Stanford Prison Experiment. Conducted in 1973, Phillip Zimbardo wanted to determine if brutality in prison systems was due to the

Solomon Asch set up a laboratory experiment using deception and confederates to determine what factors were involved in conformity and individual decisions in group decisions. Asch instructed subjects to choose which of three lines was the same length as the original line shown. Each subject was on a panel with seven other subjects, however in reality were confederates. The experimenter demonstrated the two cards and asked the individuals to choose the line on the comparison card that is the same length as the standard line. In the second trial the process was repeated again. However, on the third trial, when the card is revealed everyone gave wrong answers. The results indicate that approximately 75% of the subjects went with the group’s

Asch since his experiments are what pioneered the study of conformity. His study is considered a classic, and most of conformity studies based their study off of Asch’s experiments. Asch made a group of white, male college students study two separated cards that contained lines. One card was the base line, and the subjects had to choose from three similar line on the second card that matched the first card. Asch made his subjects report their findings out loud to the rest of the other subjects in the room. In all of his experiments, all but one subject were confederates, and that was the majority the lone subject had to face. The majority answered incorrectly throughout the experiments as Asch instructed them to do, and he study the experimental subject to see if he will conform to the incorrect majority. In his first experiments, a group of 7 to 9 students was used. The second experiment tested for the number of opposing subjects needed to reach a set rate of conformity. The final experiment tested the rate of conformity of the experimental partner if he had a supporting partner. The results of the first experiment showed that “the misleading majority’s wrong judgment [made the experimental subjects answer incorrectly] in 36.8 percent of the selections” (Asch 20). This was very interesting, and the rest of the other experiments showed different numbers as well. It only took three opposing subjects to make the experimental subject conform at 31.8% and beyond three subjects did not change the rate (Asch 21). A supporting partner made the experimental subject rate of incorrect answers reduced by one-fourth (Asch 22). This led me to look at other studies that explored conformity with different age groups and using females instead of males. For example, Walker and Andrade found in their experiments “that conformity decreases with age from childhood to maturity in the Asch (1956) situation” (371). Children tend to

This experiment found that when a group of two other people refused to obey the conditions of the experiment, then the third person would most likely do the same.  It was found that, “The presence of others who are seen to disobey the authority figure reduces the level of obedience to 10%” (McLeod 588). A similar finding is noted in Solomon Asch’s “Opinions and Social Pressure”, where it was found that when someone is among their peers, they are more likely to conform to the group opinion. Asch acknowledges that social pressure plays a large role because the individual “must declare his judgments in public, before a majority which has also stated its position publicly” (Asch 599). This confirms the idea that an individual is more likely to conform when they are being judged by their

Solomon Asch 's (1951) conformity experiment is the study of people adapting their behaviours in order to follow the social normalities. This experiment entails a group of people who are actors and know about the experiment, and one person who is unknowing of the experiment, which are all in the same room. The group is shown a pair of cards; card A has a line on the card, and card B has three lines varying in length on the card, the similarities of the lines are obvious. The group individually, saying out loud picks one of the three lines on card B that matches the length of the line on card A. Everybody picks the correct line, this happens for a few rounds, then when shown another pair of cards the first actor chooses the wrong line on card B. The rest of the actors choose the same line the first actor chose, this tests to see if the unknowing participant will choose the same answer as the group (McLeod, 2008). The person who is unknowing of the

He believed that conformity should be measured in terms of the individual’s tendency to agree with other group members who unanimously give the wrong answer when the solution is obvious. If people yield to group pressure under these conditions then this is a much stricter test of conformity. In 1951, Asch performed the Asch paradigm where he gave participants the simple perceptual task of matching one line (standard line) with another line (comparison line); each presented on a separate card. They had to say which of A.B or C was the same length as the standard line. A group of 36 control participants made three mistakes when tested 20 times. In the original experiment students were tested in groups of 7 – 9 in which only one person was a real participant, the others being confederates of Asch who had been instructed to give the wrong answers. They were seated either in a straight line or round a table so that the real participant was the last to answer. In the first two trials (neutral trials) the confederates and the real participant gave the correct answers. On the third trial the confederates agreed on the wrong answer. During the experiment there were ii additional critical trial and six neutral trails. The basic conformity rate was 32 %, which meant that on average participants gave the wrong answers on one third of the critical trials by agreeing with the confederate majority.

There is a fundamental human need to belong to social groups especially if people were to live and work together, it is likely that they need to agree on common beliefs, values, attitudes and behaviours in order to get along and fit-in. Thus, we learnt to conform to rules of other people, the more people see others behaving in a particular way or making particular decisions, the more likely people will feel obliged to follow the suit. This is called conformity and can be defined in different ways, Aronson, Wilson & Akert (2014) stated it is the changing of one’s behavior due to the real or imagined influence of other people. According to Deutsch and Gerard (1955), social influence should be distinguished into two types, the informational social influence and normative social influence. The occurrence of social influence has implied to many real life events, which has drawn many researchers to attention. This has lead many researchers to design distinct experiments to try and understand the cause of the conformity, whether conformity is situation dependent, and whether we are able to resist social influences.

Solomon Asch was a psychologist that conduced numerous expirments designed to illustrate the increasing conformity within social groups. The experiments also invesigated the effect the number of people present within the group had one the conformity rate. Asch hypothesized, “ that the majority of the people would not conform to something obviosly wrong; however, when surrounded by (other) individuals all voicing an incorrect answer, 75% of them(the participant) will conform to the groups answer” (Watzlawick 1976)