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Group Thinking And Conformity

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CONFORMITY

Conformity is changing one’s own behaviour as to more closely match the action of others (Ciccarelli & Meyer, 2006). When one start doing what the majority is doing. Conformity can be affected by group thinking. Group thinking is kind of thinking in which people feel it is more important to maintain the group’s cohesiveness than to consider the facts more realistically (Ciccarelli & Meyer, 2006). Conformity is one of social influence that is investigated by social psychologist, which tries to explain people’s behaviour in following the trend rather than standing out.
The scholars that took the perception of conformity further were Muzafer Sherif and Solomon Asch. They made several experiments. Asch experiment included seven to

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