Groupon and the 4 P's

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

Throughout this question, ignore all of Groupon’s costs other than the $150 paid to the merchant. The offer is announced on August 1st and it requires 100 customers to purchase the deal so that the deal goes through. For all of the questions below, if no transaction should be recorded, please explain why.

Groupon targeted consumers with emails, and social media exposure such as Twitter and Facebook. Advertising relied on word of mouth from friends and families, and referral vouchers. Groupon also engaged in marketing campaigns related to gimmick consumer challenges to drive activity in an attempt to increase email subscribers. The positives of Groupon to the consumer were the perception that products and services were being acquired and utilized for a discounted price. The perception that a consumer was receiving a discounted deal was very

Frank Sennett’s book Groupon’s Biggest Deal Ever chronicles the rise to internet glory of multi-billion dollar company, with an unlikely captain at the helm. That man is Andrew Mason and eccentric computer nerd who ended up finding himself touted as the next Mark Zuckerberg. Book tells the unlikely tale of a 29 year old start-up geek and the cold calculating but reasonable investor behind him, Eric Lefkofsky. Together they would go on to eventually found a company that would turn down Google’s 6 billion dollar offer, the biggest deal in internet history.

Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. That’s when Andrew Mason came up with the excellent concept for Groupon. “Part of Groupon’s success is the simplicity of its business model…” (Kerin & Hartley, p. 110) Groupon offers “Deal of the Day” coupons from local and nationwide

The brilliance of the concept is that while engaging the consumers to stay on their friends and family about the deals, they are simultaneously advertising the app and concept. Groupon is basically acting as a bridge of communication between the buyer and the seller, as the consumers may be unaware of the seller’s very existence.

Groupon is a deal of-the-day site giving top notch rebates on products or administrations for occupants of a specific market. This deal as of now exists in more than 150 urban communities in North America and in more than 100 around the world. Essentially, Groupon highlights an area particular coupon every day, and the offer just winds up plainly substantial if a specific number of individuals additionally buy the rebate (subsequently the name-a straightforward blend of the words "Amass Coupon").

Groupon recently made its billionth sale, solidifying it as one of the most well-known and highly regarded companies of its time. However, despite the fact that the company has spent a considerable amount of time in the spotlight and under the scrutiny of the public eye, there are still some things that many people don't know. With that in mind, here we present our list of things you probably didn't know about Groupon. Well, what are you waiting for? Check it out for yourself below!

In 2016, Groupon Inc. works with the following mission statement: “To connect local commerce, increasing consumer buying power while driving more business to local merchants through price and discovery.”

business has to offer, for an annual fee of $99 per years, a customer along with up to four household members can receive Free Two-day or Same-Day shipment on over 10,000 eligible items on the website. Besides that great benefit prime users can stream instant video, music, read eBooks and various other perks. This is a type of bundle pricing tactic the leads customer to purchase exclusively on the Amazon.com platform for everyday products. As deliberated in our textbook, “The purpose of bundle pricing is to induce the buyer to spend more than they would have if they had only bought one unit of the product, and thus increase the overall revenue of the firm.” (Douglas, 2012)

Groupon is a deal-of-the day Internet start-up company that was launched in 2008 in Chicago.

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

I believe that Groupon has become successful for many different reasons. First of all, Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new, exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many, possibly millions, of people at once. This was a strong argument when Groupon talked to local merchants. As most of these merchants did not have an extensive marketing budget and were not necessarily familiar with new

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).