Qingdao Haier, Ltd.: Considering the Maytag Acquisition Executive Summary Situation Executives at Chinese home appliance manufacturer Qingdao Haier, Ltd. (Haier) have just learned that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or $14/share. Maytag Corporation, the 3rd largest home appliance manufacturer in the United States, has announced that it will consider competitive offers for the acquisition of the company. Chinese home appliance manufacturer
Electrolux. The appliance industry is changing and become more competitive with the influence of Asian competitors, specifically, LG and Samsung is importing appliances into the United States. Subsequently, in January 2016, a Chinese manufacturer, Haier, bid for the purchase of General Electric Appliances, finalizing the contract, Monday, June 6, 2016 (Thompson, 2016). Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace of Life, 2016). Although, Whirlpool
appliance industry is changing rapidly and becoming more competitive with the influence of Asian competitors, specifically, LG Electronics and Samsung Electronics, who are major appliance importers. Subsequently, in January 2016, a Chinese manufacturer, Haier, bid for the purchase of General Electric Appliances, finalizing the contract on June 6, 2016 (Thompson, 2016). Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace of Life, 2016). Although, Whirlpool
The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor, Haier’s
1) Why did Haier succeed in the US market initially? Haier’s relationship with Welbilt granted them access to established distribution channels. This ensured that the target consumers were made aware and given access to Haier products. Not needing to develop their own distribution channels saved resources, which could be focused on other areas in the company such as research and development for product differentiation. Haier’s focus on niche markets facilitated their differentiation from other competitors
No. of Printed Pages : 5 MS-11 MANAGEMENT PROGRAMME Term-End Examination 00 4 4 June, 2013 MS-11 : STRATEGIC MANAGEMENT Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) There are two sections : Section A and Section B. (ii) Attempt any three questions from section - A, which carries 20 marks each. (iii) Section - B is compulsory and carries 40 marks. SECTION - A 1. 10 (b) Describe the features and the process of setting objectives. 2
The Haier Group I. INTRODUCTION A. EXECUTIVE SUMMARY 1. This case analysis studies the globalization projects of one of the most successful companies in China, Haier, and a small appliance company. The case analysis focuses on Haier’s plans in the U.S. market to establish itself as a major brand. The case also gives information about the competition in the U.S. consumer appliance market and its structure, and the strategies adopted by Haier to overcome the obstacles. The problems faced
Haier: A Global Brand Executive Summary Haier, under the leadership of CEO Zhang Ruimin, grew from a single model refrigerator firm to the #5 white goods producer in a matter of two decades. Throughout the expansion process Haier entered over 100 countries through multiple entry modes and into other industries. The 2005 financial results gave Haier reason to pause and reassess its mission and strategic intent. The primary issue was whether to continue its expansion strategy or slow down
3. Recommendations (Part B) 17 4. Appendices 20 5. References 23 6. Assignment instructions 25 Summary This report provides an in-depth analysis of the strategic steps taken in Haier India using the B835 module frameworks. The
electronics. As of December 31, 2016, the Company manufactured products in 14 countries and sold products to over 135 countries. Whirlpool does an excellent job marketing in global markets throughout the world under popular brand names, such as Whirlpool, Maytag, KitchenAid, Consul, Brastemp, Roper, Amana, Bauknecht, Jenn-Air and Indesit. The Company has different segments including the North America; Europe, Middle East and Africa (EMEA); Latin America, and Asia segments. Major customers for the Whirlpool