Hallmark Cards Business Development

606 WordsJan 26, 20182 Pages
Hallmark Cards afford many an opportunity to celebrate a multitude of occasions with expressions that speak to the heart. Joyce C. Hall, founder of Hallmark Cards Incorporated, started the company in 1910 in Kansas City, Mo. The very early years of establishing his business Hall presented wholesale products created and manufactured by others to gift shops, drugstores and bookstores. Today, Hallmark Cards Inc. produces and manufactures a variety of products. Hoover’s database estimates Hallmark products are available in over 39,000 US stores and are published in more than 30 languages. Its distribution of its products is found in 100 countries across the globe. Outside the US, subsidiaries are located in Australia, Belgium, Japan, the Netherlands, New Zealand, and the UK. Their brands include Keepsake (holiday ornaments and other collectibles), Mahogany (products celebrating African-American heritage), Nature's Sketchbook (cards and gifts), Shoebox (greeting cards), Sinceramente (Spanish-language greeting cards) and Tree of Life (products celebrating Jewish heritage. Their Keepsake brand is the most popular for the company. However, revenue from greeting cards and other products sold in North America dropped 4 percent in 2013 compared to 2012 (Rosen). Hallmark’s subsidiaries are profitable contributions to the company. The company’s subsidiaries include Crown Media Holdings (Hallmark Channel and Hallmark Hall of Fame) and Crayola. According to Steve Rosen’s
Open Document