Marketing Research Proposal - Blackberry & Iphone Essay

2007: The Year that Changed it All 1st Section: In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

In what follows, we will present a qualitative comparison of the Apple IPhone to the Blackberry Storm. Blackberry has been around the game longer than the IPhone has been out, but Apple took a bigger leap in

Table of Content 1. Introduction 2. Pestel Analysis 2.1 Political 2.2 Economical 2.3 Social 2.4 Technological 2.5 Environment 2.6 Legal 3. Porter 's Five Forces 3.1 Threats Of New Entrants 3.2 Threats Of Substitute Or Service 3.3 Bargaining Powers Of Customers 3.4 Bargaining Powers Of Suppliers 3.5 Intensity Of Competitive Rivalry 4. Recommendation 5. Conclusion 1. Introduction Apple Inc is an American multinational organization located in the middle of the Silicon Valley, California. It is focused on designing and developing the personal computers, related software products, and electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone and iPad. Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Jobs resigned as the Chief Executive Officer (CEO) of Apple and was replaced by Tim Cook who was the Chief Operating Officer (COO) before he was named CEO. Apple has approximately 92,600 full-time equivalent employees and an additional 4,400 full-time equivalent temporary employees and contractors.

Data Collection To attain data needed to answer the questions outlined in A4, qualitative data is needed and the use of face-to-face semi-structured, open-ended interviews satisfies this. This method is most suitable as opinions and experiences are desired regarding personal mobile phone use, and open-ended questions allows more personal opinions to be revealed. Additionally, the standardisation of questions allows replication and comparison of responses in the analysis stage (Kitchin and Tate 2000 p.213). A pilot study before conducting the interviews will identify difficulties and will allow the pilot participant to give their feedback on the interview, which should ensure the actual interviews run smoothly.

3. The Statistics - Apple introduced the IPhone in 2007, according to Forbes Magazine, today Apple has sold over 100 million IPhones.

Primarily, RIM is well known for developing Blackberry, a cellular smart phone that was established in 1984. Blackberry is one of the very few cellular device companies that introduced and supplied people

Cellphone Controversies In the article, “Cell Phones and Social Graces,” by Charles Fisher, Fisher talks about how people are slaved into their cell phones and how many people allow it to impact their lives. Fisher’s main idea in this article is that cell phone technology nowadays ruins people sociological and cultural actions and is also a reason why he refuses to have a cell phone of his own. Fisher uses his own personal experiences and his observations to support his main idea on how people allow a cellphone device to impact their daily lives. Fisher gives personal examples to support his main idea when he talks about not owning a cell phone and explains how distracting it is nowadays to own a cellphone compared to a few years ago. Additionally, lack of knowing proper ways to use a cell phone can cause

BUS 374 | Organizational Theory | Organization “In the News” Analysis Paper | RIM Claws Back Against Apple and Google With Free Tablets by: Mike Isaac of Wired | | Rolando A. Fuentes Ruiz | SID : 301064105February 20, 2012 | | Company Overview Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following:

Case Write-up Research in Motion: The Mobile OS Platform War BlackBerry Limited (Nasdaq: BBRY, previously Research in Motion - RIM) is facing many challenges that threaten its future development. Furthermore, some even question its future. This case write-up addresses its past weaknesses and strengths, while providing solutions to

Name, Size and Business Structure Apple is a large multinational company and is the second largest information technology company. Apple has a revenue of $199.9 billion and a profit of $44.46 billion. Apple’s market capital, meaning the aggregate value of the company based on its current share price and the number

The first ever cellphone was created in 1876 by Alexander Graham Bell. Cellphones were introduced to the public in 1945, but before cellphones there was the mobile telephone services . The largest MTS market had no more than 44 channels, cellular networks were an ingenious way to expand service dramatically. In the 2000s, Apple released its first phone which included computer-capable technologies. Samsung. LG, and others followed Apple's footsteps and phones just keep coming faster each year. Cellphones were mainly created to make life easier on humans but some people have been taking advantage of this privilege.

Apple was a leading PC manufacturer in US. Head Office is in Cupertino, California. In 1977, after launch of Apple II, Apple market shares had risen to 42%. In 1983, Scully, the finance

Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). It has developed from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016).

Blackberry Mary Ellen Wessell BUS226 Professor Serja Goram March 5, 2016 BlackBerry Limited, started out as a company known as Research In Motion Limited. It was founded in a Canada in 1984. Although Research in Motion’s best known brand of telecommunication and wireless equipment is Blackberry, and eventually renamed the company as such, they are also known for secure and high reliability software.

------------------------------------------------- ------------------------------------------------- BRM PROJECT PROPOSAL ------------------------------------------------- NOKIA’S DECLINING MARKET SHARE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SUBMITTED BY, ------------------------------------------------- JYOTI PRAKASH LAKRA ------------------------------------------------- PGP/16/203 ------------------------------------------------- SECTION D * Common man | Competitors * Samsung(25.3%) * iPhone(2%) * HTC(3.0 %) * Blackberry(4.7%) * LG(2.5%) * Micromax(6.3%) * Karbonn (4.3%) * Spice Mobiles(2.5%) * Huwaei(2.4%) * G’Five(2.1%) * Motorola(1%) * Sony Ericsson(2%)