Marketing Research Proposal - Blackberry & Iphone Essay

3. The Statistics - Apple introduced the IPhone in 2007, according to Forbes Magazine, today Apple has sold over 100 million IPhones.

Apple was a leading PC manufacturer in US. Head Office is in Cupertino, California. In 1977, after launch of Apple II, Apple market shares had risen to 42%. In 1983, Scully, the finance

Apple Corporation was formally known as Apple Computer, Inc. It is an American based multinational organization. Organization 's base camp situated in Cupertino, California. Macintosh creates, outlines, and offers PC programming, shop gadgets, and PCs. One of its most famous items is the Mac line of PCs, iPhone, iPad, and iPod. Some of its product incorporates iTunes, media program OS X, and the iOS are working frameworks. The organization was begun on April 1, 1976, and enlisted as Apple Computer on January 3, 1977. "Computer" was taken from its before name in the year 2007. It was proposed to mirror organization 's new thoughtfulness regarding client gadgets after the presentation of the iPhone. Apple is world 's second greatest data innovation organization by income after Samsung Electronics. It is additionally world 's number three organization in telephone making after Nokia and Samsung. In the year 2008, the organization was the most respected organization by United States nationals. Toward the end of 2012, the organization had 394 retail locations all spread in 14 nations. It made Apple organization be the second biggest traded on an open market organization comprehensively by business sector capitalization. In January 2013, the organization was assessed to be worth 414 bln USD. As of September 29, 2012, the organization had a sum of 72,800 permanent full-time representatives. It likewise had 3,300 brief full-time workers universally.

to make calls or use the phone’s other features. (One caveat: owners maychoose to use the phone as an iPod, in which case they do not need to activate the device through AT&T.)This set-up creates some unique difficulties that Apple and AT&T will have to address. Any potentialcustomer of the iPhone must be prepared to sign a contract with AT&T as their service provider. Peoplewho do not like AT&T’s service or are not in an area where it is provided may be hesitant to purchase aniPhone, which narrows the potential market.The two-year wireless agreement may also be a deterrent for those people who are already lockedinto a wireless contract with a different provider, but at least one study reported that 12 percent of respondents indicated they postponed their wireless phone or MP3 player purchase to wait for the release of the iPhone, evidencing that this obstacle can be overcome (Sharma and Wingfield, 2007). This contractalso means that Apple does not have to deal with network problems and all of the consumer complaints thatoften go with them, but instead focus on a top-notch hardware and software design.AT&T is not the only company that stands to benefit from the production of the iPhone. Thecompanies that supply the parts and assemble the iPhone, many of which are speculated to be Taiwanese,may enjoy financial success as

In what follows, we will present a qualitative comparison of the Apple IPhone to the Blackberry Storm. Blackberry has been around the game longer than the IPhone has been out, but Apple took a bigger leap in

Apple Inc is an American multinational organization located in the middle of the Silicon Valley, California. It is focused on designing and developing the personal computers, related software products, and electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone and iPad. Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Jobs resigned as the Chief Executive Officer (CEO) of Apple and was replaced by Tim Cook who was the Chief Operating Officer (COO) before he was named CEO. Apple has approximately 92,600 full-time equivalent employees and an additional 4,400 full-time equivalent temporary employees and contractors.

Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). It has developed from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016).

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

Primarily, RIM is well known for developing Blackberry, a cellular smart phone that was established in 1984. Blackberry is one of the very few cellular device companies that introduced and supplied people

Cellphone Controversies In the article, “Cell Phones and Social Graces,” by Charles Fisher, Fisher talks about how people are slaved into their cell phones and how many people allow it to impact their lives. Fisher’s main idea in this article is that cell phone technology nowadays ruins people sociological and cultural actions and is also a reason why he refuses to have a cell phone of his own. Fisher uses his own personal experiences and his observations to support his main idea on how people allow a cellphone device to impact their daily lives. Fisher gives personal examples to support his main idea when he talks about not owning a cell phone and explains how distracting it is nowadays to own a cellphone compared to a few years ago.

Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following:

Patents: After many years of research and development, particularly in the mobile communications market, BlackBerry has a strong patent portfolio. The estimated value of BlackBerry’s patents ranges from $2 billion to $5 billion.4

Topic - smartphones in the U.S. Thesis - The impact of smartphones on the U.S. Question - how big of an impact have smartphones had on the U.S. Smartphones The amount that smartphones have had on the U.S. alone has been beyond huge. Smartphones have become an everyday necessity and a great tool for school and work purposes. For me personally, it has impacted me because i get to listen to music, which is my favorite thing on the planet, i get to stay connected with my friends up in Idaho, and I have communication with my family for emergencies.

Apple is a large multinational company and is the second largest information technology company. Apple has a revenue of $199.9 billion and a profit of $44.46 billion. Apple’s market capital, meaning the aggregate value of the company based on its current share price and the number of outstanding stocks is $741.8 billion. Apple is a public company meaning you can buy shares into the company, which are traded freely on a stock exchange and is now the largest publically listed company. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1,1976. Apple employs 92,600 people and has 437 stores located in fifteen different countries. An online store is also available in 39 countries to serve on

| Competitors * Samsung(25.3%) * iPhone(2%) * HTC(3.0 %) * Blackberry(4.7%) * LG(2.5%) * Micromax(6.3%) * Karbonn (4.3%) * Spice Mobiles(2.5%) * Huwaei(2.4%) * G’Five(2.1%) * Motorola(1%) * Sony Ericsson(2%)