Marketing Research Proposal - Blackberry & Iphone Essay

Apple Inc is an American multinational organization located in the middle of the Silicon Valley, California. It is focused on designing and developing the personal computers, related software products, and electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone and iPad. Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Jobs resigned as the Chief Executive Officer (CEO) of Apple and was replaced by Tim Cook who was the Chief Operating Officer (COO) before he was named CEO. Apple has approximately 92,600 full-time equivalent employees and an additional 4,400 full-time equivalent temporary employees and contractors.

Patents: After many years of research and development, particularly in the mobile communications market, BlackBerry has a strong patent portfolio. The estimated value of BlackBerry’s patents ranges from $2 billion to $5 billion.4

Primarily, RIM is well known for developing Blackberry, a cellular smart phone that was established in 1984. Blackberry is one of the very few cellular device companies that introduced and supplied people

In what follows, we will present a qualitative comparison of the Apple IPhone to the Blackberry Storm. Blackberry has been around the game longer than the IPhone has been out, but Apple took a bigger leap in

3. The Statistics - Apple introduced the IPhone in 2007, according to Forbes Magazine, today Apple has sold over 100 million IPhones.

Topic - smartphones in the U.S. Thesis - The impact of smartphones on the U.S. Question - how big of an impact have smartphones had on the U.S. Smartphones The amount that smartphones have had on the U.S. alone has been beyond huge. Smartphones have become an everyday necessity and a great tool for school and work purposes. For me personally, it has impacted me because i get to listen to music, which is my favorite thing on the planet, i get to stay connected with my friends up in Idaho, and I have communication with my family for emergencies.

Apple is a large multinational company and is the second largest information technology company. Apple has a revenue of $199.9 billion and a profit of $44.46 billion. Apple’s market capital, meaning the aggregate value of the company based on its current share price and the number of outstanding stocks is $741.8 billion. Apple is a public company meaning you can buy shares into the company, which are traded freely on a stock exchange and is now the largest publically listed company. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1,1976. Apple employs 92,600 people and has 437 stores located in fifteen different countries. An online store is also available in 39 countries to serve on

Blackberry is a brand that was created by Research in Motion’s (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. RIM is a Canadian based company founded in 1984 that formally worked

Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following:

The iPhone was unveiled "Let's Talk iPhone" event on October 4, 2011 in California and released via pre-order in more than 100 countries that same month serviced through AT&T, Sprint, Verizon, and C Spire. Its services were accessible on a 1-2 year contractual basis where customers paid for the year's service and received availability to the product.

Apple Corporation was formally known as Apple Computer, Inc. It is an American based multinational organization. Organization 's base camp situated in Cupertino, California. Macintosh creates, outlines, and offers PC programming, shop gadgets, and PCs. One of its most famous items is the Mac line of PCs, iPhone, iPad, and iPod. Some of its product incorporates iTunes, media program OS X, and the iOS are working frameworks. The organization was begun on April 1, 1976, and enlisted as Apple Computer on January 3, 1977. "Computer" was taken from its before name in the year 2007. It was proposed to mirror organization 's new thoughtfulness regarding client gadgets after the presentation of the iPhone. Apple is world 's second greatest data innovation organization by income after Samsung Electronics. It is additionally world 's number three organization in telephone making after Nokia and Samsung. In the year 2008, the organization was the most respected organization by United States nationals. Toward the end of 2012, the organization had 394 retail locations all spread in 14 nations. It made Apple organization be the second biggest traded on an open market organization comprehensively by business sector capitalization. In January 2013, the organization was assessed to be worth 414 bln USD. As of September 29, 2012, the organization had a sum of 72,800 permanent full-time representatives. It likewise had 3,300 brief full-time workers universally.

"Over 35 percent of 2007 revenues were from global sales outside North America. Between 2001 and 2007, the company grew its workforce from about 1250 employees to more than 7000 employees." (Grewal, 2009)

Apple was a leading PC manufacturer in US. Head Office is in Cupertino, California. In 1977, after launch of Apple II, Apple market shares had risen to 42%. In 1983, Scully, the finance

| Competitors * Samsung(25.3%) * iPhone(2%) * HTC(3.0 %) * Blackberry(4.7%) * LG(2.5%) * Micromax(6.3%) * Karbonn (4.3%) * Spice Mobiles(2.5%) * Huwaei(2.4%) * G’Five(2.1%) * Motorola(1%) * Sony Ericsson(2%)

Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). It has developed from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016).