Harley-Davidson, Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson, Inc., Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6,000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson, Inc., Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%)
Products and Services The products and services offered by Harley Davidson focus around the sales and support of their heavyweight motorcycles. Since 2009, Harley Davidson has made an effort to divest itself of product lines and other ventures which detract from their core competencies. The firm has made strides to differentiate itself as a custom solution for the avid motorcycle enthusiast. Motorcycles The primary focus of Harley Davidson is comprised of cruiser and touring motorcycles. After
I. Company Overview A. Background “As American as 'baseball, hot dogs, apple pie and Chevrolet', the iconic jingle of the TV commercial from 1974 exemplifies the American culture”. (Rummel, 2016). Likewise, according to Motorcycle USA staff (2008), when it comes to motorcycles, “Harley-Davidson Motor Company is the iconic American motorcycle manufacturer.” Harley-Davidson was originally founded over one hundred fourteen years ago. Brothers Arthur and Walter Davidson along with childhood friend
Summary of analysis and recommendations. Harley-Davidson has been operating as a U.S. motorcycle manufacturer since 1903. Throughout its life, it has been through many hardships, but just as many successes. Throughout the 1970s and 1980s Harley-Davidson experienced tremendous difficulties and almost went bankrupt in 1985. To its dismay, in the 1990s Harley-Davidson experienced several years of record growth and was ranked in 1990 by BusinessWeek as one of the top U.S. companies with a market
I. Introduction of Firm Harley Davidson been in business for over a hundred years. The company operates in several related markets. They sell motorcycles, motorcycle parts and operate a financial component. Additionally the company operates in Europe, North Africa, the Middle East and Asia. All Harley-Davidson business segments operate internationally. II. Overview of Firm Competitive Advantage Currently H-D is the leading seller of heavy weight motorcycles across the entire world. Because they
the factors affecting the strategic plan The history of Harley-Davidson began in 1903, in a 10 ' x 15 ' shed located in the Davidson family 's Milwaukee backyard. The Davidson brothers - William D., Walter, and Arthur – and William S. Harley crafted their first motorcycle using the best tools they had available – mostly their hands and their ingenuity. Since that time Harley-Davidson has learned many lessons on how to operate a business. We are focused on providing our customers with not just
series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage. Operations Harley Davidson’s approach to the manufacture of motorcycles creates value as raw materials evolve into sellable products. The 40,000 square meter plant
VIII. EVALUATION & CONTROL 20 A. CURRENT INFORMATION SYSTEM 20 B. CONTROL MEASURES 20 BIBLIOGRAPHY 21 Strategic Audit of Harley Davidson Inc. I. Current Situation A. Current Performance In 2007, GDP ended at 3.1% in America and 2.1% in Eurozone; and is expected to drop further during 2008. According to Jim Ziemer, Chief Executive Officer of Harley-Davidson, Inc., “these are challenging times in the U.S., our international dealer network delivered double digit retail sales growth in the
other business documents to provide efficient and effective decision-making based on facts instead of intuition. The Strengths and Weaknesses sections of the analysis are those issues internal to the organization. Opportunities and Threats are issues that are external to the organization period (Nickels, McHugh, & McHugh, 2010). I have chosen to conduct a SWOT analysis on Harley-Davidson, Inc. (Harley), number 458 on the 2012 Fortune 500 list (Fortune, 2012). Company Overview Harley is
Policies, Processes, and Methods of Operations Management at Harley-Davidson Motor Company September, 2012 Introduction The role of operations management (OM) requires a great deal of responsibility. No matter the size or type of business, the technique and knowledge applied by an operations manager when planning, organizing, staffing, leading and controlling, can make or break a company (Heizer & Render, 2011). Harley-Davidson Motor Company is a prime example of a goods producing organization