1) Segementation(2*2 matrix) and Targeting
Segmenting the Dominite market by end-use applications of cermaic tile and paint by large and small-to medium comapnies
2) Sales Organization changes:
Dominite is currently trying to sell to both large and small companies. It is economical in the long run to sell to large customers directly and to small companies through a agents or distributors. In the future to sell and to service large customers
Dominite should setup a key account program.
Dominite customer relations and sales for the long term can be improved not only by product services, technical assistance and joint product development but also by advetising with customers jointly,financing their purchases and by entertaining
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VAlue added position shouldn't be looked just from a cost-plus prespective, as this approach doesn't ensure that a product can be produced or maintained profitability. Also it's important to understand to how to produce a value added product when market forces can effect the value added.
DOminite's given special properties and their competitve price as comapred to talc gives a value added feature for customers looking for saving manufacuring costs and by not reducing the quality. Dominite can add value to customers by supplying custome grade dominite at a special price.
Dominite should also price its self based in the value to the customer not the cost to produce it. Dominite should differentiate it self from the competition by offering excellent sales and service. This includes all the R&D work Dominite is doing for its customers and also conducting additional R&D to make new products from Dominite. This effort is a long term maketing strategy donot differentiate from the competition. Dominite R&D also should educate its customers technical by providing the uses of
Dominite in the customers final products. And also it needs a continous feed back process from it's customers on any problems dealing with Dominite quality and performance, inorder to trouble shoot and offer new product invoation.
Dominite's pricing strategy of list prices for various Dominite grades should be changed to a volume
Research & Development: We will concentrate our existing product line into the Low End and Traditional segments. The traditional product will migrate to the Low End segment. The High product will migrate to the Traditional segment. During the early years we will migrate (gradually) our Performance and Size segment products to the Traditional segment. We can also introduce a new product to work in the Traditional market.
And the customer are sensitive to the price since those products are using only few times and need to be change all the time.
My recommendation is for the company to stay focused on its main competitive advantage of supplying a
innovative products but functional products because it offers great variety and low profit margins. In
On a medium/long terms the company has the opportunity to be the pioneer in developing a innovative product with a positive impact among clients and
As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.
Pricing is a relevant issue in procurement at all levels. Individuals purchasing the commodities of an organization should receive clarity on pricing. There is confusion in this
Describe the methods that will be used to sell and distribute the products or services
It pay specific attention to deals made with the government, establishing a good relation. And also he investment in quality products.
- Helping customers understand that even though Platts are the most expensive supplier in the market, they are gaining a lot of valuable materials for their money.
• Reach out to the strategic vendors and partners and include them in MaxTrade IT strategy
| |indirect sales force, order processing, |share in all of Professional Tradesmen distribution channels |
TI is aware that its customers depend on the company to assist them innovate and get to market first. The company, therefore, drive toward
Investing in research and development to create new product line or enhance current products adds considerable expenses. Development costs will need to be re-cooped. This will keep competitors in check, but will be challenging to keep pricing competitive.
Direct selling can be either single level direct selling or multi-level direct selling. In this case we are interested in