In this composition I will identify a local health care establishment and determine its product development practices. This research paper will justify the use of the selected health care service and their associated life cycle. Following I will suggest one strategy to improve the marketing mix of the selected health care establishment, by highlighting one benefit of portfolio analysis and providing two examples that display differential advantages. Later then assess the importance of engineering in providing patients with clear and accessible information about health care organizations and the service that they provide. Lastly, outline a survey to capture patients’ expectations regarding the legal transfer of the service rendered. The …show more content…
For these high-risk women, other screening and prevention strategies may be demanded. Therefore at the High Risk Breast Clinic there is combination of expert genetic risk assessment, state-of-the-art breast imaging and access to comprehensive cancer prevention and treatment.
The term marketing mix can be depicted as the types of choices that an organization will make in the process of bringing a service or product to the market. The marketing mix consists of the 4Ps: the product and/or service, place, price, and promotion. The help of the High Risk Clinic is beneficial for women and their close family members with any of the following could benefit from the High Risk Breast Clinic:
• Breast cancer for persons under the age of 45
• More than two family members with breast cancer on the same side of the family
• A family history of breast and ovarian cancer or pancreatic cancer
• A male relative with breast malignant neoplastic disease
• Jewish women with and even one case of breast or ovarian cancer in themselves or close family members
• Persons who have been told they should consider genetic testing for breast cancer risk
• Persons who are concerned about their risk for breast cancer based on their family histories or genetic background
The primary clinic is at Stony Point Office in Richmond, Virginia. People can receive this service by making an appointment with
Breast cancer is something that has personally touched my family and more than once. I have more than one immediate family member that is currently diagnosed with breast cancer. This alone,
According to “The Clan of One-Breasted Women,” by Terry Tempest Williams, she discusses how cancer runs in her family. The type of cancer that runs in her family was breast cancer, however her mother, grandmothers, and six aunts all had mastectomies and that lead them to death. Just two of them survive, but they still need to go to chemotherapy and radiation to get check ups. Williams even had her own difficulty with breast cancer and a small tumor within her ribs. She talks about how you can get breast cancer and it’s for these reasons; the risk of percentages with more fatty diets, or getting pregnant after 30 years old.
When I was given this ancestry project I automatically knew I wanted to figure out my family genetics and why I got cancer in the first place. I am the only child out of four in my family to get cancer. After digging into some history I found out that my mom, grandma, and uncle had cancer. It's weird how genetics work but I was basically doomed from the beginning. My grandma had breast cancer and had both her breasts removed. My uncle had stage four lung cancer and passed away shortly after diagnosis. And my mom had thyroid cancer only a few years ago and is a survivor. Since there is history of breast cancer in my family I had to get tested for the BRCA1 and BRCA2 gene, which is a mutated gene that is inherited from your family. This gene increases your risk of developing breast cancer to 50%, a one in two
This will explore the role gender, ethnicity, race and socio-economics play in the acquisition, maintenance and experience of health care. A particular focus is the interaction (intersection) between these elements and their effect on awareness, education, active prevention and early detection of cancer, particularly breast cancer in women. Cancer is a disease caused by a mutation and rapid division of cells. Cancer is a general term describing many diseases; essentially there is a wide array of types of cancers. This vast differentiation makes it difficult to combat this disease and similarly the differences among individuals cause the course of this disease to vary greatly, cancer effects people differently. Breast cancer is one of the more well-known forms of cancer and is frequently touched upon or glazed over in discussion. A conversation may start with “I know someone who has or had cancer” but way to often this is where the conversation ends. The discussion on breast cancer needs to expand, to further the spread of information and understanding of the many aspects of this disease. “Breast cancer is a malignant tumor that starts in the cells of the breast. A malignant tumor is a group of cancer cells that can grow into (invade) surrounding tissues or spread (metastasize) to distant areas of the body” (What is Breast cancer). Breast cancer can be found in both male and female populations but it is particularly, prevalent among women, Breast cancer is the most pervasive
Why should we care? According to (Bender, 2012) 40,000 women and approximately 390 men will die this year from breast cancer. Cancer does not discriminate; it could be someone you know. It could be you.
These are facts that people has been through. People that smoke, consume alcohol regularly, and people who have a history of breast cancer in their immediate family are at risk the most. Women should be informed to catch any deadly tumors or growths before it is too late. Many women do not realize the risks or are even not aware of their family history. These are all reasons why they should regularly be screened.
According to research, it has established that breast cancer is one of the leading cause of cancer death among Hispanic women despite them having a low incidence rate of breast cancer. It has attributed to the fact that most Hispanic women presents with advanced breast cancer at diagnosis, and thus is more likely to die from breast cancer compared with non-Hispanic white women. According to Banegas and Li (2012), an estimated number of 39510 breast cancer deaths in women occurred, and 226,870 new breast cancer cases were diagnosed in the US. Among all these cases, Hispanic women
My mother’s side of the family has a history of cancer. My maternal grandmother and great aunt and uncle all died of some form of cancer. My mother, as well as her siblings are at risk for cancer.
Sarah Boseley explains how white women have a higher greater chance getting breast cancer than those blacks and South Asian women. According to Boseley, she mentions how women from ethnic groups such as blacks, whites and south Asian being recruited from since 1996 to 2001. A recent study shows found in British journal of cancer eighteen percent of Asian women have less worried getting breast cancer. Furthermore, statistics show white women have more chance to have this disease and indeed, they show suddenly increased higher rate in the UK. Similarly, from Asian women, black women have a fifteen percent lesser than them. Boseley also notes the relationship among ethnic groups, these individual women's lifestyles such as drinking alcohol, breastfeeding, and having a lot of children are some number of risk factors. This source analyzes how these women need to make changes, as a result, they should reduce risk habits.
Three-quarters of all breast cancer patients are not in any of the groups considered at increased risk for breast cancer, indicating that not all risk factors are understood. As a result, doctors recommend that every woman should familiarize herself with the techniques for monthly breast self-examination. X-ray examination of the breasts, a technique called mammography, can detect tumors before they are large enough to be felt and increase the odds for successful treatment. The American Cancer Society recommends that women over age 40
Breast cancer is a disease that runs through both sides of my parents´ families. What scares people most about cancer is that breast cancer is mostly obtained through family genetics. Breast cancer is developed by 12.4% of women in the population. Both of my grandma´s have had breast cancer. Before I was born, my grandma lost her battle to breast cancer and ended up giving her life away at such an early age.
Breast Cancer risk assessment tools are tools to estimate personal risk factors and estimating the chance of developing breast cancer over a period of time (e.g. 10 years), or over your lifetime. There are several reliable online tools available to help you to understand breast cancer risk and inform your decision-making about breast cancer risk reduction .Still no tool can predict whether or not you will develop breast cancer. However, risk assessment tools can help you gain a more thorough understanding of what breast cancer risk factors . These tools have strengths and limitations. Most importantly it is clear that the tools only provide an estimation of risk based on the risk factors it assess.
breast cancer from twenty five to thirty percent and women age forty the data states a
Genome studies have identified about 80 or more genetic variants or single nucleotide polymorphisms (SNPs) linked with breast cancer risk. Each variant only discreetly alters breast cancer risk; however, together they add large risk data to current risk analysts. Therefore, when added to traditional risk models, such as the Gail model, the Tyrer-Cuzick model and/or the Breast Cancer Surveillance Consortium (BSCC) model, a combination of genetic risk factors can be used to increase risk arrangement. Risk arrangements with SNPs and other genetic alternates may also be useful to aid in other decisions for breast cancer prevention and screening. For
Breast cancer accounts for one third of all new cancer diagnoses in the United States (Cauley, et al., 2007). The first sign in the process of this disease is a lump that forms around the breasts. For this reason, it is necessary to get the yearly mammograms once a woman reaches a certain age. Also, monthly self-examinations can aid in finding breast cancer early. If this condition is found early enough, chances of survival are abundant. Most women who get breast cancer are older than 50 with 86% of the deaths occurring in this age group (Cauley, et al., 2007). Postmenopausal women have a higher risk for breast cancer, because the risk increases when levels of endogenous estradiol rise (Cauley, et al., 2007). Breast cancer is the most common cancer that occurs in women. This epidemic has a higher incidence rate among white women than in African American women, but African American women have a higher mortality rate (Breast Cancer Risk Factors, 2010). White women are more apt to develop this disease than any other ethnicity. However, in women under 45, breast cancer is more common in African American women (Breast Cancer Risk Factors, 2010).