Introduction This literature review highlights articles and research that is significant to the Healthcare/ Marketing Industry. This literature review provides an overview of our current healthcare industry, the issues that have damaged the healthcare image, how the healthcare industry uses social media and techniques on improving marketing in the healthcare industry. The purpose of this review is to give further information on today’s healthcare industry and the factors that come from the industry.
The Background of the Healthcare Industry
Brief History of Healthcare:
In the early 1800’s healthcare and doctors were seen as witchdoctors or forms of voodoo when curing people with minor illnesses such as a cold. As time passed the idea of providing healthcare to people changed into educating and testing new medicines. The roots of healthcare than became a learning environment for medicinal practice on plants and animals. Through trial and error the knowledge taken later evolved into a subject of studies from many different cultures primarily through Persian, Egyptian, Greco-Roman, Indian and Chinese culture. Then the 19th century paved the way for new advances in healthcare. Through technological, chemical and biological physicians gained greater understanding in diagnosing and treating patients properly. These advances included syringes, antiseptics, x-rays, etc. Around the 20th century, healthcare became modernized changing the old doctor-patient format to new prepaid
Healthcare in the United States is a constant struggle. For generations the country has been in heated debate over the best approach to this unsettling issue. While many changes have been made, none seem to be effective enough to please and serve the country effectively. No matter what course is taken there is always a group, or groups of individuals who are left out and underserved. As a country we need to provide for all of our citizens to ensure healthy living and overall quality of life. Unfortunately, our society is based off of socioeconomic class. This becomes an issue in regards to healthcare requirements due to the fact that many poverty stricken families go throughout their lives with little or no coverage at all. For those in good financial standing healthcare is easily accessible, while the poor struggle and deal with illness in inhumane ways. Millions of American citizens are uninsured; this number includes all walks of life from children through the elderly. In order to overcome this devastating issue the American people have to come to a decision on how to care for all of our citizens so that no one is left out. In today’s society this has become an even more difficult task as we face an ongoing struggle within our economy, leaving many families in financial hardship.
In the preindustrial era, 1800s, the United States fell behind other countries in health services. There was no medical training until around 1870 (Shi & Singh, 2013). Medical training began with students training under the supervision of physicians. Physicians saw patients by making house calls. Health care was delivered in a free market (Shi & Singh, 2013). No one had insurance so costs were out of pocket. For most Americans, this was a problem and some rural areas relied on folk medicine to heal the sick. The medical institutions during this era were not sanitized properly and nurses were not trained to practice safety and hygiene care. The government provided facilities for elderly, chronically ill patients, and clinics that offered free care.
The bio-medical model of ill health has been at the forefront of western medicine since the end of the eighteenth century and grew stronger with the progress in modern science. This model underpinned the medical training of doctors. Traditionally medicine had relied on folk remedies passed down from generations and ill health was surrounded in superstition and religious lore with sin and evil spirits as the culprit and root of ill health. The emergence of scientific thinking questioned the traditional religious view of the world and is linked to the progress in medical practice and the rise of the biomedical model. Social and historical events and circumstances were an important factor in its development as explanations about disease
The logic and principles of medieval medicine shaped those of Modern medicine. Never was there a more efficient method perfected, so much that it remained through history through so many hundreds of years. Today’s concepts of diagnosis, relationships with the church, anatomy, surgery, hospitals and training, and public health were established in the Middle Ages.
Simultaneously, health and healthcare policy plays a tremendous role in the quality of life of every American. Likewise, by the government constantly interceding, health and healthcare is significantly influenced by the political climate and undertakings of administration; therefore creating a conflictual split between republicans and democrats. Health care is regarded as a product rather than a human right shaped by policymaking. Policies establish healthcare service stipulations, which are rooted in local, state, and federal statutes combined with landmark court decisions. Not only does policy focus on healthcare services; but, it also places a substantial emphasis on cost-efficiency and equality.
Universities stemmed some of the biggest medical advances in the health care industry amongst the world. The educational platform for the United States spells long term success for health care, by growing the next generation of top health care providers. In comparison Germany and Canada also are represented amongst the top 50 medical schools in the world, but lack any representation of the top 10 prestige rankings. On top of that, both other countries lack volume and opportunity to receive a valued medical education when compared to the United States.
Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.
Continuous and life-long learning- Unlike other professions in healthcare field one has to keep in pace with the updates going on, know the new technology,
Prior to 18th century Europe there were a few effective medical developments but most treatments lacked medical value. An idea developed by the ancient Greeks and Romans insisted that bloodletting was a fantastic remedy to difficult diseases but it did more harm than good (Doc 4). Another flaw in medicine is the level of hygiene in the institutions that provided care. The sick were crammed into dirty hospitals, dead lay beside those clinging to life, and the air was
There are many public service announcements, advertisements, or paid social marketing that target the health field. Methods that are used in other industries that can be use in hospitals is the emergence of new technology. Technology that offer easier communication to health providers and their patient. It will also enable them to learn skills that are needed in their daily lives or future jobs. Social media has also taken a huge toll on hospitals and health systems. Generally, social media is used to communicate things outside of the work field. Today, it is use to communicate messages about current and new issues. Overall, the methods of media is one of the innovation that helps to improve communication in the health care field. It allows easy understanding through the healthcare providers and its
Healthcare has changed in many ways, mostly for the good. Patients are more involved with their medical care. The use of the internet is becoming more prevalent, and does not show signs of slowing down. Medicine is evolving for the better and cures for many diseases may soon be on the horizon. With so many things happening at once we cannot forget where it all started and how it will evolve from now. The history of healthcare plays a role in all of this, if not only to remind us where it all
From the colonial era until the early 1800s, healthcare in America could be considered witchcraft. The system was terribly unorganized and unfounded on any science. Physician
Social Media can reduce the cost of the healthcare marketing. Facebook; YouTube; and Twitter can help the Board members of the PMH to promote the new clinic and to get new patients from the contacts obtained through the social media.
Using this viewpoint, health care leaders can see the importance of using social media to stay in tuned with what patients are saying. For a health care organization to succeed they must provide quality care and quality service. If the patient population is not satisfied they are likely to vocalize their opinions to friends and families through social media. Health care leaders can create blogs or chats where consumers can express their concerns as a means to fix issues the organization may be experiencing. The information generated from social media can then be used by health care leaders to improve the organization, with the hopes of making their organization a leader in their community.
The present challenges for the healthcare industry are significant. With a population that is forever aging, escalating costs, and the unsure impact of the Affordable Care Act, healthcare providers are under tremendous pressure to meet the needs of their patients while maintaining or even reducing costs. One such organization feeling this pressure is BayCare which is a leading not-for-profit health care system that connects individuals and families to a wide range of services at 13 hospitals and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions. Inpatient and outpatient services include acute care, primary care, imaging, laboratory, behavioral health, home care, and wellness. With over 3,100 practicing physicians and more than 58,500 surgeries performed annually, their budget for operating room supplies exceeds $80 million annually across all facilities. Morton Plant Hospital is faced with the challenge of reducing overall operating costs without sacrificing their high standards of patient care and safety. The hospital realized that surgical waste represented a huge opportunity to address. By providing visibility to information that was otherwise hidden, a case cart system would be able to track surgical materials issued, used, and returned; including between doctors, procedures, and locations. This could help the hospital to achieve a number of objectives including: guarantying that all material issued to the OR was accounted for