Business Organizations: Healthcare In The United States

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

| - Lecture: “Managing Innovation and Fostering Corporate Entrepreneurship”- Presentation and Annual Report discussion follow up- Download CompXM Guide from website for discussion Tuesday 11/13.

The healthcare system in America started as a predominantly volunteer system where patients were required to pay little to nothing for treatment. Since it began, the healthcare industry has seen tremendous changes that have transformed it into a business entity which has operations like financial management, strategic planning and functional specialties to keep the industry viable. The industry is one of the largest in the country employing 15 million people with a projected increase of jobs with 3 million jobs annually. As the healthcare industry continues growing, services and personnel are changing, and various dynamics are coming into play to accommodate changes (Smith, Saunders, Stuckhardt, & McGinnis, 2013).

This paper will discuss about organizational structure, philosophies and business practices of for-profit healthcare organizations and non-profit organizations. The most essential dissimilarity between nonprofit and for-profit organizations is the reason they exist. As for-profit organization in healthcare, they are generally found to generate income for entrepreneurs and their employees. However, nonprofits are generally found to serve a humanitarian or environmental need. Furthermore, nonprofits an organization does not pay property taxes due to a consideration of a charity and they establish a certain community in agreement with state and federal

The following paper details what a health care office manager does and the requirements to obtain a career within this field. The paper will include my own personality traits which make me a good candidate for this career. It will outline my goals and describe what I must do to obtain my goals.

Medicine has become a mogul in the business world. Nonprofit hospitals often becoming the most profitable businesses, in towns and across national economic listings. America alone spends more on health care than the next ten

Regardless we now know that health care is classified as a major business. We have for profit organizations, not for profit organizations and government organizations to supply the increasing demand for health care products and services. Each organization will be a product of their funding that they have or receive. The decision will be made from several different levels and areas within the organization, and they all have to report back to the stakeholders.

John, when starting a business one has several options in the type of business structure to use. The different types of business structures are the sole proprietorship structure, the partnership structure, the corporation structure, the S corporation structure, and the limited liability company structure. Each structure has advantages and disadvantages and possible tax consequences.

The United States can boast of being the country with the best technology in the health industry, the best expertise and also the best infrastructures. However, these services are not readily available to all due to the relative cost and mostly lack of health insurance. In some situations, the health insurance may be available but coverage is limited and with tentacles of restrictive clauses. For years these have been the measure of our healthcare system and long overdue overhaul that became eminent via the Obama Care in 2010 also known as the affordable care act. The rapidly rising health care costs over the decades have prompted the application of business practices to medicine with goals of improving the efficiency, restraining

This week’s article by Liz Welch titled, Physician, Healthy Industry discusses why our health care industry should not be run as a business. The doctor interviewed by Welch is a Boston-based physician, Dr. Rushika Fernandopulle who runs a company called Iora. He addresses the primary care experience including the coding, billing, and copays in our current health care industry. His argument is that the system should not make a physician do what they do not want to do. He states, “I’d seen 40 patients, and had to stay two hours after work to finish up notes, because that’s what these stupid systems make you do” (Welch, 2015, para. 2). Dr. Fernandopulle frustrations are with the paper pushing process that our health care system requires of all physicians, but he decides to focus on the patient and their concerns, rather than the paperwork aspect. The purpose of Dr. Fernandopulle interview was to reduce the rising health care costs and start looking at the patient closely to prevent unwanted and unnecessary emergency room visits.

In the medical office, there are several types of occurrences that may require immediate invention by the medical assistant. A few examples include:

The United States healthcare delivery system is a uniquely developed system that involves various features, components, and services. The US delivery system is massive, with total employment in various healthcare settings of qualified medical professionals that provide key functions to delivering quality healthcare. The market-oriented economy in the United States attracts a variety of private entrepreneurs driven by the pursuit of profits obtained by carrying out the key functions of healthcare delivery (Shi et al. 2015).

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

Is the most common business type, where the business is operated and owned by a single individual. In this type of business, the sole proprietor provides capital, does not share profit or loss and runs the business alone. As such, the business and the owner are indistinguishable for tax and legal purposes (Dlabay, 2011). To differentiate this business from other business types, a sole proprietorship is discussed under the following characteristics.

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which