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High Fructose Corn Syrup: Case Study

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One of the first articles we published when this site was first created was about High Fructose Corn Syrup (HFCS) and its connection to the rise of obesity and other diseases in America. This was is a testament to how dangerous this product is. As people find out about the dangers of products like this, they start avoiding food containing it. If the industry making them were ethical or moral, they would stop putting the product in foods like the consumers want. Although, if they were ethical and moral they would not put products they know are dangerous in products in the first place.

However, we all know corporations only care about their bottom-line and creating the best return of investment for their shareholders. The reason why they started using HFCS in the first place was because the fructose was very sweet making it a great sweetener and the process was very cheap. So, …show more content…

Rebranding is a simple to understand plan. If a corporation is getting bad press as a whole or if one of their products are, individually, they attempt to change their company name or the individual product name. They do this in hopes of tricking consumers into not realizing they are buying product from the company getting the bad press (I wrote about Monsanto trying to do this earlier in the summer) or in this case buying HFCS under a different name. Fortunately for consumers, the FDA actually did their job (for once), and in 2012, did not allow HFCS manufactures to change the product name to Corn Syrup.

Nonetheless, the Corn Refiners Association (CRA), who put in the pension to change all HFCS to Corn Sugar, would not back away that easy. They were able to get HFCS-90 (a product that they claimed did not even exist until around 2013 despite later admitting its been approved by the FDA for decades) to now be labeled Fructose or Fructose Syrup. HFCS-90 is exactly what you would expect it to be -- HFCS that is an astonishing 90% Fructose and 10%

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