Political communication is a message designed for a mass audience with the objective of making an audience sympathetic to your position. Most political communication is done through mass media, which presents a unique challenge: making extremely impersonal communication through a screen seem personal. Successful, effective political communication utilizes classic rhetorical techniques in order to identify with the audience at hand and present a position.
However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political
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Hillary Clinton has tried her hardest to become an internet sensation among the youth by paying for Buzzfeed articles, making Star Wars references during debates, and doing the “Nae Nae” on live TV. Rather than rallying around her, her target audience has actually ridiculed her for it. In her quest to become a meme, Clinton's campaign neglected the fact that those who are capable of voting are over 18 and would rather hear about her policy than how much she loves Beyonce. She failed at identifying with her audience and showing them that she understands their needs and expectations.
Donald Trump's strategy was the exact opposite, yet somehow succeeded. After announcing his campaign, few took it seriously. It became the source of nearly endless jokes and wisecracks. But, the key was that Trump was not forcing the laughter- he was just providing the material. Even if he was saying outlandish things, a portion of his audience was able to relate to his sentiments- they identified with him. The widespread attention actually helped Trump gain a real following and anchored him as a prominent
Demonstrative rhetoric is all about values, with a specific focus on the present, dealing with what is right and wrong, good or bad. It creates a good lens to focus on issues. As Aristotle wanted, political speech is deliberative, it deals with choices, the future, and telling the audience which choice in the future is to their advantage.
In a speech, it is essential for the speaker, to have some sort of positive connection to the audience. When addressing the audience in a proper and formal way, the speaker gets the opportunity to lease his or her intention more easily. Some speakers chose to use rhetorical methods to appeal to the audience by feelings, logic and etc. Some speakers even use their own personal life as a guideline, to intervene with the audience. That is exactly what Michelle Obama does in her speech to a graduation ceremony at Bowie State University, a public university in Maryland, US in 2013. Michelle Obama addresses the problems regarding discrimination in the US educational system, and how important it is for the young generation of the African Americans to
To keep the American tradition, President Obama signed an executive order requiring the loser of the Presidential election to leave the country. Obama stated "No Matter who that loser is".
Bernie is now posting his best poll numbers of the campaign to date. He's only 4 points behind in Iowa and gaining, solidly ahead in New Hampshire, and has national momentum, too. What Sanders needed to do Sunday night was maintain that momentum, continue his appeal to liberal base voters, and blunt any attacks that Clinton might be tempted to unleash at him. He accomplished all of that, even if he didn't give a focused, dominant performance. His release of his single-payer financing details denied Clinton a major attack line, he avoided getting bogged down in guns (clearly his worst issue from the Democratic base's perspective), and he struck an tone that made him seem relatively above the fray as Clinton tried out various critiques targeting
In Hillary Clinton’s campaign ad, she uses ethos and pathos to tear down Trump. She uses the story of man to make a point that Trump has no interest in Muslims.
Thousands of Democrats flocked to Philadelphia in July of 2016 to witness Hillary Clinton accept her party’s nomination and officially become the Democratic Party’s candidate for the President of the United States. To those in attendance and those watching from their homes, the highlight of the weekend is arguably Michelle Obama’s remarks advocating Hillary Clinton’s pursuit of the presidency. The current First Lady’s careful and pointed diction convey her feelings of praise and approval towards the party’s nominee, and the ease through which she appeals to pathos couples with her powerful call to action to strengthen the message she is communicating, rallying people together in support of Hillary Clinton.
First Lady Michelle Obama has always been one known for her inspiring speeches and her commitment to women’s rights. In Manchester, New Hampshire, she is seen once again standing up for women and for this country by opening the public’s eyes to disrespect Donald Trump has shown for us. Throughout the entire speech the three rhetorical appeals of pathos, ethos, and logos, are all used effectively and powerfully to get her message across. She mainly targets the audience of empowered women but she also addresses the effect that voting for Donald Trump will have for men and women. Through the rhetorical appeals and the tone, she sets for her audience, Michelle Obama campaigns for the presidential candidate Hillary Clinton.
I will concede that a large portion of the country viewed this election through an economic lens, seeing Hillary Clinton as the antithesis of progressive change. And even if the American public believes his promises about revitalizing the economy, one cannot omit his incendiary language during the campaign cycle. The type of language that has catalyzed white supremacists across the country to feel emboldened enough to throw a parade -- as the Ku Klux Klan has planned to do in North Carolina on December 3rd -- or use Nazi salutes during an Alt-Right conference. Perhaps Trump has no intentions of continuing his inflammatory rhetoric, let alone acting on it. But in the minds of his dedicated followers, he is the impetus of their hatred.
"You don 't get the chance to make America great by getting rid of everything that made America great,” Stated by Hillary Clinton during her campaign rally in St. Louis, Missouri to attack candidate Donald Trump from his previous diverse rhetoric. Political Rhetoric has been very popular in today’s society. Politics use this as a platform to criticize other candidates about important points that are essential to the United States and its citizens. Not only does others believe that political rhetoric is out of control but it is a negative form of art. During election time, the media and the internet are critical for candidates because it gives them easy access to the younger audience. Although social media is enormous in today’s society, this is the best way for young voters to make their voices heard. Scott Keeter a research analyst and exit poll analyst for NBS News stated that “Young voters have given the Democratic Party a majority of their votes, and for all three cycles they have been the party’s most supportive age group” (Keeter, 1). According to U.S. Census Bureau over the course of time the rate of younger voters “Dropped from 50.9% percent in 1964 to 38.0 percent in 2012” (U.S. Census Bureau, 2).However, the media continue to evolve with modern society. I believe that rhetoric such as visual political rhetoric helps the youth to get more involved with the political arguments while being educated and entertained at the same time.
The nonfiction novel Stronger Together by Hillary Clinton is a novel that was written to express the ideals of the Clinton campaign. It shows readers the superiority of those ideals in comparison to contradictory opinions of the opponent. Stronger Together is based on the ideas of equality, unity, and love. Throughout the novel, Clinton uses diagrams, facts, and rhetorical devices to enhance this main theme as the book progresses. It explains to the audience, the difference between the positive future we can build based off of Clinton’s views as oppose to the horrid future that will arise if we lose sight of those democratic values. Stronger Together is written with a sense of urgency and importance. It tries to relate to and persuade society
During the three presidential debates, I tried to watch Hillary Clinton unbiased, as I admittedly wanted her to become our president. Overall, I found Clinton to be mature, and to be overwhelmingly habituated to Trump’s condescending comments. Despite Trump’s disrespectful remarks regarding women and other minorities, Clinton was calm, and simply spoke to the viewers regarding his rhetoric. Her peaceful demeanor demonstrated habituation in that, although Trump can become very offensive, she chose to rise above the trying stimulus he displayed, and ultimately appeared to be the better candidate for presidential office. In response to audience phobias
Tuesdays debate was between the Hillary Clinton's Vice president, Tim Kaine, and Donald Trump's Vice president, Mike Pence. The two vice presidents started out good but after about five minutes they were taking shots at eachother and you can feel Kaine annoyance towards pence. Both of them didn't listen to Elaine when she tried to talk and tried to move on. I feel like she should have been more assertive. The topics that they talked were about the economy, Immigration, terrorism, Russia, North Korea, Iran, nuclear weapons, and social issues. Kaine had little more to say about Hillarys plans, knew how to answer but everytime Pence was question he didn't really have much to say or he would say trump didn't say the things he did. Here are some of the things Kaine and Pence said about each topic that stuck out to me the most. Kaine said he and Hillary want to have equality in the work force between men and women with equal pa. Additionally Kaine said that they want to lower the taxes for the middle class and for smaller businesses. Pence on the other hand said that he and Trump would be lowering taxes for the upper class and that somehow would help the economy. Next they talked about immigration. Pence
Michelle Obama’s speech at Hilary Clinton’s presidential campaign will be well known as one of the most significant of the 2016 political circuit, an occasion where she transpired the emotions of a teeming number of women in accordance to Trump’s 2005 video tape allegations that have been leaked. She was infuriated but, also in distress not only for herself but women in general. And she was able to convey these feelings in a way you hardly witness any political figure or civilian do; especially one as established as Michelle Obama. Through her storytelling and descriptive examples Michelle Obama was able to catch the hearts of many and make them really wonder who is this unworthy man running for president. To get the point across to America that Donald Trump is not fit to become
Political communication includes study and analysis of speeches of politicians and individuals who are trying to influence the political process. Political communication further includes formal and informal conversation among the members of public.
On the discussion question from Maddie McGarvey 2016 New York Times Magazine article ‘Do College Students’ Vote Really Matter in an Election?’ Frank Luntz, a political consultant focuses on the ‘Snapchat Generation’ and its importance of the youth’s political engagement. He explores the relation social media and millennials