Essay on Hispanic Marketing in Latinos INC by Arlene Davila

Immigration from Latin America and the growth of the nation 's Latino population are two of the most important and controversial developments in the recent history of the United States. Latinos are destined to continue to have an enormous impact

I will be applying the three major sociological perspectives, which include functionalism, conflict theory, and symbolic interactionism to the experiences of Hispanic Americans. No ethnic group attracts more public attention than the Hispanic people do due to their large numbers, their residential clustering, and bilingual programs and signs associated with them making them a recognizable ethnic group. Hispanic people who live in poverty or the small number involved in gangs, drugs, or other criminal activity get more attention and generate negative stereotypes, but most of them live as members of the middle class.

In America today, we are faced with several different minority groups arriving to the United States. The most common of all minority groups are the Hispanics. America is known for their language being English, but as the year's approach, that language has faded and a new face in English language has taken over, it's called Spanish. We as the people of America have become controversial over this major change, and due to that major bilingualism and political movements that have occurred from the government to the education departments. In this paper, I am going to talk about the four most common Hispanic groups in our country today and the political, social, linguistic, economic, religious, and familial conventions and/or statuses that they

This paper will be addressing the differences between American and Latino culture. American culture is an individualistic culture in which everyone tries to be unique from one another and more successful. Success in the American culture typically means being wealthy. Americans make decisions based off of their own personal needs unlike Latino culture. Latino culture is based off of collectivism where the family is the most important aspect in their lives. Latinos are more likely to make decisions based off of the best interest of their families not necessarily themselves. The primary language Americans speak is English whereas Latino Americans typically speak Spanish. One thing that both cultures share is the importance of a good education.

Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking culture. This term “Hispanics” was created by the U.S. federal government in the early 1970’s to refer to Americans born in a Spanish speaking nation or with ancestry to Spanish territories. Hispanics people are vibrant, socializing, and fun loving people. Among various facts associated to this culture is that they have a deep sense of involvement in their family traditions and cultures.

Juan Gonzalez uses Chapter 12: “Speak Spanish, You’re in America!: El Huracán over Language and Culture” of his novel Harvest of Empire: A History of Latinos in America to introduce a truly polarizing argument that has plagued the Latino community in the United States of America. Gonzalez is quick to point out that English is the common language in this country, though he is quicker to note that it should not necessarily be so. This author is so incredibly biased in this chapter that it is nearly impossible to disagree with his opinion without feeling like one is completely shutting out the entire Latino community. However, speaking as a member of this community, perhaps it is this unique insight that allows for not only a contending opinion, but also the framework to make the opinion relevant. Gonzalez makes brash claims with little supporting evidence and relies heavily on argumenta ad passiones to manipulate the reader’s emotions instead of focusing on rationalism and sound judgment. Quite possibly, it was the abundance of this logical fallacy that made it difficult to sympathize with his argument; though, it lays the basis for this chapter analysis.

Ernesto Quinonez 's novel is very influential and gives insight into the harsh reality of being a minority in America. Quinonez also speaks on the history of the Latino culture and the life experiences. The fabricated stories based on true events, affected Latinos as well as other nationalities. This book has served its purpose and is speaking to families, friends, wives, husbands, and children on being aware and conscious of the reality that surrounds them. This novel amazed me with the political and historical content surrounding the Latino community, and it is extremely powerful as it shows independence in its own culture. The novel uses its content to bring awareness of Latino ethnic identity, their way of life, and defines social factors from within. (Barajas 2014)

Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times.

The Latino and Hispanic population continues to increase at a lower rate every year in the U.S., they account for a large portion of the population. However, it hasn’t change the portrayal of Latinos in the media. Often, the Latino community is shown in a negative light that doesn’t represent the reality of this community. The main goal of this paper is to show and understand how the media portray Latinos and ways to solve the problem.

When looking at political campaigns in recent years there has been increasing evidence in the parties’ campaigns for the support of this racial group as they are being targeted in the campaigns in a strategic manner, by campaigning in Spanish or supporting citizenship, or heavy focus on Hispanic candidates from the parties for examples the Republican focus was on candidates such as Marco Rubio and Ted Cruz.

In accordance with the New York Times article ‘’27 Million Potential Hispanic Votes. But What Will They Really Add Up To?’’ writed by Marcela Valdes, the hispanic vote is determined for a such of circumstances, which explained through different testimonies in different contexts; starting with a background about one of the most important political issues in America today.

Dr. Jason Richwine discusses the Latino’s absorption and integration into the American culture. He compares the Latino nation with other countries’ immigrants that has rose out of poverty, while the Hispanics have not been rising up out of the lower class after several generations have passed. Richwine mentions that American prejudice might be influencing the Hispanic immigrants not striving. For example, he states, that “popular explanations from the

This book is about the emerging health issues in the Hispanic population. It includes information about population statistics of Hispanics in the United States, determinants of health, health care coverage, and emerging issues. The National Academies organized a meeting on Hispanic health issues, and brought together experts in demography, public health, and sociology. This resource provides studies for any researchers looking to learn more about the health issues affecting Hispanics. The credibility of this book seems to be reliable as this has studies and ideas from a variety of people, not just one individual. And there are plenty of tables and graphs inserted in the text to help give a visual sense of what the facts are saying. The only weakness would probably be that it was not published recently, but it is still a useful source of information.

A diverse minority group of Latino and Spanish-speaking peoples has played an important part of what it means to be American and what it means to be a citizen in the United States today. Moving into the future, in order to analyze the trajectory that this group is in, we must first understand the group’s history in the United States and in territories that would become the United States. In addition, we must look at the origins of the most recent wave of Latino immigration in order to understand their current effect on American society and the intersection between both minority and majority groups. Finally, we get to the apex of this investigation: what lies in the future for Latino Americans in the United States? Although Latino

Tienda, Marta, and Faith Mitchell. Preface. Hispanics and the Future of America. Washington, D.C.: National Academies, 2006. 191. Hispanics and the Future of America. Web.