History And History: A Case Study Of Pepsico

With the previous merger with the Frito-Lay Company, and acquisitions of Pizza Hut, Taco Bell, and Kentucky Fried Chicken, PepsiCo successfully ventured into different segments in the food services industry, but was also able to create synergies with its soft drink product. PepsiCo also attempted to integrate into trucking transportation and bottle manufacturing in the 1970s.

PepsiCo, Inc. operates as a food and beverage company worldwide. Through its operations, authorized bottlers, contract manufacturers and other partners, the company makes, markets, sells, and distributes various foods and beverages, serving customers and consumers in approximately 200 countries and territories. The company also owns Frito-Lay company and Quaker Oats. It has bottling and distribution facilities in Asia, North

Pipers operate in the snack industry whose global sales amounted to £2,975 billion in the end of the first quarter in 2014. According to a report by Nielsen (2015), Europe and North America recorded the most snack sales at £133 billion and £79 billion respectively. The snack sales in North America had a growth rate of 2% while in Europe, the growth in sales is flats. Other regions that recorded high snack sales across the globe include Asia-Pacific with £37 billion sales, Latin America with £24 billion sales and Middle East/Africa with £5.5 billion worth of sales (Nielsen

Many brands and products fall under the PepsiCo umbrella. With over 22 brands generating at least $1 billion in retail sales, including Doritos chips, Quaker oatmeal, Gatorade sports drinks and Mountain Dew soda (Esterl ,2014). Less than half of PepsiCo’s sales are from the sale of soft drinks. Despite the fact that beverage sales make up less than half of all incoming revenue, PepsiCo is often seen as a soft drink manufacturer. (Trefis Team 2015).”

However, no matter what the advertisements claim, the statistics concerning the shares and value of each company cannot lie. The Coca-Cola Company dominates the soft-drink market by owning four of the global top five soft-drink brands, which include Coca-Cola, Diet Coke, Fanta, and Sprite. The Coca-Cola Company makes or licenses more than 400 drink products in more than 200 nations. In 2006, Coca Cola’s sales reached 24,088 million dollars and had a net income of about 5,080 million dollars, with 71,000 employees working in the company. PepsiCo, Incorporated is the largest snack maker and second largest soft-drink maker in the world. It sells beverages and snacks in approximately 200 nations as well. In 2006, its sales reached 35,137 million dollars and had a net income of $5,642 dollars with 168,000 employees working in the company. With these numbers, one can assume that Pepsi is earning more profit if wages payouts are not considered, but Pepsi has a large number of workers working for

PepsiCo Inc. was established in 1965 with the merger of Pepsi-Cola and Frito-Lay. Ever since, the company has been expanding its line of products via acquiring other companies and creating new brands. For example, PepsiCo introduced the Doritos brand of tortilla chips in 1966, which became an instant hit. Furthermore, in 1998 PepsiCo acquired Tropicana Products. Over the past 50 years, PepsiCo has entered over 200 countries such as Japan, Russia, and India even though domestic sales in the United States were very strong. In 2015, the company employed around 110,000 people in the United States and over 263,000 around the world

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Although Coke Cola has a well known and successful brand in its beverage products, PepsiCo has a better chance of maintaining its positions in the global market due to its diversity among its various brands.

Frito-Lay, a division of PepsiCo based in Plano, TX, is the world’s largest producer of salty snacks (Solomon, Marshall, & Stuart, 2012). The company brands include Fritos, Lay’s, Doritos, and Cheetos. C. E. Doolin purchased and began selling Fritos in San Antonio, TX in 1932. Herman W. Lay, a potato chip manufacturer began selling his product that same year in Nashville, TN. The two companies later merged in 1961 to become Frito- Lay, Inc. A final merger in 1965 with Pepsi-Cola Company, created the now recognized name of PepsiCo. PepsiCo has four divisions under its umbrella including Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International, and Quaker Foods North America. With a multitude of snack options and limited

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. PepsiCo Inc. was merged by Pepsi-Cola and Frito-Lay in 1965. PepsiCo is an American multination industry that selling food and beverage. PepsiCo Inc. is the second-largest organisation that produces food and beverage in the world.

PepsiCo is situated in a soft drink industry that is dominated by Coca Cola. By the time it got into the market

Pepsi Company produced Pepsi-Cola product for 65 years before they diversified into the production of food items and brands (“The Pepsicola Story”). They produced chips brands like Lay’s, Doritos, Fritos, Cheetos which became popular among the children and young adults. They also produced Quaker oats (“The Pepsicola Story”). In fact, Pepsi’s largest profit or income comes from food brands (“Pepsi’s 22 Billion Dollar Brand”). Lay’s is the second most profitable brand in the Pepsi Company. In 2011, due to its popularity and consumer acceptance, Lay’s generated an income of $9 billion from sales worldwide (“Pepsi’s 22 Billion Dollar Brand”). Another food brand, Doritos, posted large profits to become the second most profitable food brand (“Pepsi’s 22 Billion Dollar Brand”). “Pepsi’s 22 Billion Dollar Brand” article reported that Doritos broke the $1 billion sales in the early 1990’s and this brand’s popularity has continued to grow at a rate of 7.25%. The Quaker Oats brand differs from the other