History of Aldi, Its Core Business and Philosophy

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History of ALDI, its core business and philosophy Established in 1913 in Germany, ALDI operates what are known in the grocery business as "limited-assortment" stores or "hard discounters." ALDI has taken this retail concept, which features low overhead and scanty selection, to its leanest, meanest extreme. Unlike the vast majority of supermarket chains, ALDI store carries about 1,400 regularly-stocked items, including fresh meat, and, in certain locations, beer and wine, of which nearly all are ALDI, select brands. Though the original ALDI concept has been modified somewhat to accommodate the ever-changing tastes and preferences, the core concept and philosophy remains: “Incredible Value Every Day.” By limiting consumer choice, ALDI…show more content…
* The Partnership should recruit and retain loyal customers through their continued trust and confidence in our reputation for value, choice, service and honesty and for behaving as good citizens. * The Partnership should make sufficient profit to sustain our commercial vitality and distinctive character, allow continued development and distribute a share of profits each year consistent with Partners' reasonable expectations. These objectives build on the advantages of our co-ownership structure and demand an appetite for continuous improvement, innovation and enterprise to maintain the vigour of our commercial and democratic capability. They also require the highest levels of corporate governance through effective Audit, Corporate Social Responsibility and Risk Committees. Achieving our three objectives requires us to demonstrate the benefits of co-ownership and the behaviours that differentiate us. Our ability to compete against and outperform conventional companies will be the most important illustration of the effectiveness of our approach to

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