Opportunity:
· increasing concern about healthy lifestyle
Larson’s Father has connections in the retailed food industry
Loblaws are willing to cooperate with HLG
·
Threat:
· Plenty of indirect competitor
· Economy recession
· Need 2 years for CFIA inspection
Strength:
· Long shelf life
· Patented product, and has exclusive right to resell in Canada
· High nutrition value 99.7%
· Strong relationship with Loblaws
· History of success in selling this product
· Tasteless as an ingredient, so it can increase the nutrition value without affecting the taste
·
Exploit:
The company should emphasize that nutrifusion contains natural ingredients that can increase the nutritional value
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fierce competitive environment. leader of nutrition industry: Anway, USANA, Nuskin. marketing strategy: health life, natural product. leader of nutrition: large corporation, long history, lots of loyal customers, provide different products with different functions. strong advertising strategy. worldwide.
Competitor analysis: Direct competitors: Amway, USANA, Nuskin. competitor assessment (Exhibit). Nutrifusion competitive advantage-low (in canada).
Internal Analysis
Product: easy to be replaced by other substitute product.supplements, such as vitamin, fruits and vegetables. no switching cost
Quantitative (Financial)
Breakeven point: HLG should have a sales volume at 5252g to achieve its breakeven point. Otherwise, it cannot survive in the first year operation.
If sales volume is the same as HLG and Loblaws estimated, HLG could have a net profit of $51,743, which achieves its target profit $50,000. Also, HLG will have enough cash to distribute dividends.
If the sale decreases 20%, although HLG will still generate a net profit of $26,695, it is not able to achieve its target sales level. The sufficient cash is not enough to distribute dividends.
Compared the ROI, if the sale volume was the same as they predicted,the ROI is 1.03, which means that HLG could have a positive net present
• Net profit margin has been negative and no major patterns over the 9 year period on net profit since the trend of the industry is based mostly on economic factors, and whether or not they secure contracts. Due to high percentage of COGS they are only left with a net profit of $980 or
Evidently, the people who are a part of the Nutritional community are focused on living a healthy and lasting life. For example, a diet rich in fruits, vegetables, and grain products that contain dietary fiber, particularly soluble fiber, and low in saturated fat and cholesterol may reduce the risk of heart disease (Food). Whether they would like to gain, lose, or maintain their weight they refer to this label which is ultimately the deciding factor as to whether or not they will purchase/use the product.
The gross profit ratio indicates that Next plc was able to maintain their gross profit. It has decreased insignificantly by 0.05%. In 2011
In order to calculate the breakeven point, we use the following equation and budget data:
health claims. Why? Because a health claim of a food product is a strong indication that It 's
Gross profit of 60% has not increased much over past three years it will affect
Given the net sales in 2011 is still higher than 2010, we can assume the problem is most likely with its operating cost management. On the other hand, HH’s assets turnover rate dropping 0.30 from 2010 suggests an inefficiency of generating more sales with its increased assets in 2011.
H. Rate of Return on Net Sales: This ratio is used to find profit made per dollar sale. Company G ascended its percentage (5.43% to 6.13%). Average for the industry is a 4.60% according to Yahoo Finance. Last quartile industry data shows 7.55%, above Company G ratio. Rate of Return on Net Sales is of no concern for Company G.
Given the relatively high level of capitalization required to move into the Canadian retail grocery market and the Internal Rate of Return (IRR) also required, these two factors combined create a formidable barrier to entry for competitors. The exceptions are the well-capitalized global competitors including Carrefour and Wal-Mart. Loblaw’s reliance on stores-as-a-brand, Control Label, and Customer Loyalty provide a unique mix of products which also alleviates potential conflicts with lower-end retailers and their regional strengths and weaknesses.
As the world’s leader in nutrition, health and wellness, Nestlé collaborates with countless companies across different industries (Goldberg, 2012, para. 86). This enables the company to build a global supply chain, allowing Nestle to generate, buy, and sell agreements through collaborations within the local communities in the countries where the company operates.
The revenue is $600,600*1.2= $720,720. The variable cost changes as sales increases and fixed cost stays the same, the gross profit is $175,500. After tax, the net income is $100,557.
Profitability ratios decreasing from 2005 to 2006 although the sales has increased substantially and the net income as well but not in the same percentage of increase due to the high reliance on debt as the interest expense increased as mentioned before.
This Profit Margin ratio is acceptable, though not high. The result means that for each dollar of sales at Sears Co., the company earns only 3.27 cents in 1997, compared to 3.77 cents and 5.78 cents in 1996 and 1995 respectively. This slim and downward trend profit margin obviously won't make its investor happy.
Operating profit margin figures in the table above show the return from net sales[13]. However profit margin ratios are high enough for the 3 years, there is a fall from 12.86% to 11.26% during 2011-12. Sales revenue increases with a higher rate than gross profit so there is a poor
When price is $20.6, the quantity is 1,242,425 and profit is $101, we come near to break even point.