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Hofstede 's Value Dimensions Of Culture

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When we talk about eastern and western culture, two countries are the perfect example. China and the United States of America. Although each has cultures distinctively different from each other, it has not interfere with their business cooperations and cultural exchanges. On the contrary, “more than a billion dollars of goods and services flow between two contries each day” ( Baden, 2013). What factors within the culture promoted such business cooperation between two countries? What factors could interfere with such intercultural exchange? This article will duscuss the similarities and differences between two countries with the use of Hofstede’s value dimensions of culture. Green Hofstede’s “cultural framework has provided the catalyst for many studies throughout the social science, and has helped shap marketing though” (Blodgett, Bakir, & Rose. 2008). His cultural framwork includes five dimentions. Power distance, individualism or collectivism, masculinity or femininity, uncertainity avoidance and short-or long-term orientation. Add five dimentions together, it becomes a comprehensive complex that can help individuals perform efficient communications while take into the consideration of cultural differences (Baack, 2012). The result from the comparison suggests the similarity of two countries reside on Masculinity versus feminity. Both scored high above 60 (see Appendix A for statistics), China and the U.S are the country both favor masculinity, or males dominate matters

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