Holden Marketing Mix

1768 Words Apr 1st, 2013 8 Pages
Assessment 2 Marketing mix Review and Recommendations Report

My brand is V6 Holden Commodore
Short review about Holden in Australia;-
The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world.
Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturing operations in the northern Adelaide suburb of Elizabeth and it is represented by more than 300 dealerships nationwide.
Holden's Vehicle Operations produce 45 variants from two architectures, including HSV, from six vehicle body styles for
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* Target Audience and Positioning Holden Commodore Target Market is the Loyal Customers who have bought Holden Commodore Vehicles in the past and still buying it now which is attracting more people to buy these cars. Holden commodore target market is the young people and the adults from the middle class in the big markets in the big cities, which everyone can see those cars and buy it with medium prices. Holden commodore positioning is great in the Australian market comparing with the other brands cars in the market, people is starting to buy more commodore cars by time because of their high quality performance and the strong body with the different lifestyle inside the car from the colours and the leather seats with some other awesome features. Holden commodore cars are getting more attention than before that because of the new technology used in those cars which makes the Holden commodore highlighted among the other cars, Holden Commodore started to gain a greater interest from the female market, by introducing the new Candy Pink option in their new colour range.

Our loyal customers 69%

* Marketing mix elements

The V6 Holden Commodore safety features (Product)
Marketing mix elements of Holden V6 commodore:Driver front airbag

Certain airbags
Passenger’s front airbag

Safety Cell

Side Impact Airbags
Electronic stability

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