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Home Depot Essay

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Home Depot

STRENGTHS
- Strong market position
- Higher returns than competitors
- Balanced brand mix

- WEAKNESSES

Sub optimal capital structure
- Product recall

OPPORTUNITIES
- International presence
- Growing popularity of power tools
- Increasing online sales

THREATS

- Intense competition - Slowdown in US housing market - Rising labor wages in the US

|The Home Depot Inc. (HD) |
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|2455 Paces Ferry Rd. …show more content…

The net profit was $4,395 million in FY 2008, a decrease of 23.7% over 2007.

History

Bernie Marcus and Arthur Blank formed 'The Home Depot ' (then MB Associates) in 1978 in Atlanta, Georgia. The company went public in 1981 and was listed on the NASDAQ stock exchange. The Home Depot stock moved from NASDAQ to the New York Stock Exchange three years later in 1984.
The company opened its first super-sized store in 1986. The company launched its first Expo Design Center in San Diego in 1991
Overview
Home Depot is the world 's largest home improvement retailer and the second largest retailer in the US, based on net sales for the fiscal year ended January 2008. Home Depot stores average about 105,000 square feet of enclosed space with approximately 23,000 additional square feet of outside garden area. The company operates 2,234 stores in total including 2,193 Home Depot stores in the US (including the territories of Puerto Rico, the Virgin Islands and Guam), Canada, China and Mexico. However, tight labor markets, government mandated increases in minimum wages and a higher proportion of full-time employees resulted in an increase in labor costs, which would increase the overall costs and affect the company 's margins.

Business Description [pic]
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Chapter: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Section: 1
Home Depot is one of the world 's largest home improvement retailers
Home Depot is one of the

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