The renowned and impact of Scottish whiskey is it always an asset today for the Scottish economy relative to new producer countries?
Introduction
After several visits to distilleries and wine tastings, I started asked me about the differences with whiskey from other countries, which made the difference and the renowned Scottish whiskey and of course if it were today always true and how to fix it if it is not the case.
Indeed Scotch Whisky is regarded, rightly, as the product "ambassador" of Scotland, allowing the country to stand in a hyper-competitive global tourism market where every country competes ingenuity to promote itself and attract as many tourists as possible. Indeed, each bottle of Scotch sold worldwide publicity office made for the Scottish territory, showcasing its various terroirs.
We will start with this issue by dealing first
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We will then continue on a second part about the Scottish economy and the impact the whiskey on it and the strength of this product meet its foreign competitors.
The last part will be focused on new ways of Scotland to regain the top spot in terms of quality of whiskey and my recommendations for improvements in this market.
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Part 1: Presentation of Scottish whisky
Chapter 1: History of Scottish whisky
Today, whiskey ranks as the most popular spirits in the world. It became a familiar product, known even in the remotest areas of the planet. Its origin dates back to the tenth century and is the product of the Arab alchemists that would have discovered at that time the alcohol distillation process to create cosmetics and other fragrances. However, Arab did not consume the alcohol and its use as a drink was popularized in Europe by the Moors. Thus, in the twelfth century people began to distil spirits from grapes, grains, fruits or vegetables. The first "aqua vitae" (water of life) produced from fermented
Meaning when a tax is placed on a certain item, whiskey, in this demand model the producer, the farmers, would pay most of the tax. At the time the federal government saw whiskey as a luxury and so placed the tax on the distillers, raising the price of production in return decreasing the amount produced. They saw they could pay off their debt, by taxing the whiskey, and the producers of whiskey would pay for the debt for them. Therefore, the National debt incurred during the Revolutionary war and, the supply and the demand of whiskey are related. It was shown that only the distillers who produced less would pay more because of the tradeoff of equity end efficiency, meaning that because of the debt from the war, the government needed a way to pay for the debt and taxed whiskey. Concluding that the supply and demand elasticities of whiskey are completely due to the taxation put on the whiskey to pay for the
The assignment for this week was to write a paper based on the case Global Wine War 2009: New World versus Old. We experienced that it was an interesting case considering both Porter’s five forces model and Resource-Based theory, because they give two different perspectives of competitive advantage: Outside in and Inside out. Besides that we could have a closer look at innovations and what they mean for the competitiveness in the world wine market. In this paper we make an effort in explaining what the main aspects
1) Evaluate the structure of the global wine industry? How and why is that structure changing? What threats do these changes present for Robert Mondavi?
The dynamics of the global wine industry are better understood through a brief history of wine as well as an overview of the wine making process. Some countries have longer historical and cultural ties with wine then others and that can affect the quality and perception of the product in the eyes of the consumer. Also, the conditions in which the wine grapes are raised and the processes used to make the wine can create a superior wine and therefore a competitive advantage.
The tax on whiskey developed tension between the east and the west because of their differences on politics. Slaughter reinforces his claim by establishing the relationship between the easterners and westerners; mainly by giving examples of what they thought about each other. Slaughter explains that the easterners thought that the westerners were
What is the first thing someone would think about when whiskey is mentioned? A fun Saturday night out? Maybe, but it they probably did not think about the Whiskey Rebellion of 1791. This Rebellion was resisted by farmers who were accustomed to distilling their excess corn to make alcohol in four small counties in both Pennsylvania and Western Pennsylvania. This Rebellion was met full force with troops set by George Washington. This event was a prime example of the battle between State’s Rights versus Federal Authority as illustrated in the book, Founding Brothers written by Joseph J. Ellis. Even today, the battle continues between the States and the Federal Government regarding the issue of legal marijuana. This issue started 2012 when the
Distilled spirits were created by Arab chemists by distilling wine and using the residue as medicine.
Part two of the book sets the chronology of events regarding the excise tax on distilled spirits, which was to be an intricate part of Hamilton's financial planning aimed at righting the fiscal ship of the new nation. It is made up of five
The Official Gateway to Scotland. (2014). Retrieved November 3, 2014, from Scotland web site: www.scotland.org
For the most part the Scottish did real well for themselves once they were in America. A fair went on to have children who became presidents; Andrew Jackson was one of those children. Along with Andrew Jackson there were a few more Scots to help sign the Declaration of Independence. Many presidents later would be of Scottish decent. Many went on to become successful tobacco and cotton farmers. Many went on to settle and discover the American West
The Whiskey Excise Tax hit rural farmers especially hard, and they started crying foul almost immediately after passage. It was criticized for being an “unreasonable economic hardship and as an ominous intrusion by central authorities into local affairs” (Gould, 1996, 405). These “westerners” felt as if they were being unjustly victimized by this tax. Most farmers during this period in American history worked extremely hard just to make ends meet, so operating a whiskey distillery offered them a source of extra income. In the minds of these western farmers this tax left them at a competitive disadvantage with eastern farmers. Western small-time farmers generally had small whiskey distillers. These frontier distillers could not run as efficiently as the larger distillers in the east, so their tax burden was much greater. For this reason many of the western farmers felt that Secretary Hamilton had set up a system that was giving tax-breaks to the larger eastern-based distillers. This sentiment is often echoed in today’s world- that the federal government promotes “big business” (Holt, 2004, 30). The cause of much of this rile and frustration, however, stems from the age-old
Who or what is the first thing that comes to mind when the word whiskey is mentioned? Jack Daniel’s or a fun Saturday night out? Perhaps, but most likely not the Whiskey Rebellion of 1791. This Rebellion resulted from the passage by Congress of an excise tax to be applied to distilled liquor and was led by Pennsylvania farmers. Occurring from 1791 to 1794, the Whiskey Rebellion ended when President Washington sent close to 13,000 soldiers to the relatively small area to stop the protesters.(Page 141) This event is a classic example of the struggle between States’ rights and Federal Authority, which Joseph J. Ellis illustrates in the book Founding Brothers. Even today, the battle of power continues between the States and the Federal Government
In 1791, Congress created an excise tax to help aid the nation debt that had accumulated from previous warfare. Many people from many places in the nation did not like this tax because it was interfering in the way they made money. Whiskey was extremely valuable to them and was a main source of income through bartering and even served as currency. Not only was whiskey important for the economy but it was also used for many purposes in daily living, from
The Irish whiskey industry in particular has suffered tremendously in the 20th century. in 1779, Ireland had 1,200 distilleries that accounted for nearly 60% of the world market. However, into the 80s, there were only two remaining distilleries. At its lowest point, Irish whiskey sales accounted for only 2% of scotch whiskey sales, and seemed that it would inevitably be obsolete. However, there was a
The Republic of Poland, also known by its shortened name of Poland, has strong ties to the United States. America has been a very powerful ally to Poland for many years. The spirits sector of Poland’s alcohol market is quickly growing with the vodka segment as one of the country’s largest sources of income. As a lucrative business already established in the US and attempting to enter Polish markets, we will enter a joint venture with Pernod Ricard, a very successful alcohol and spirits company with operations here in America and abroad in Poland. Through an in-depth look at Poland’s spirits market we will provide support for why we are choosing to enter Poland through a joint venture and how we plan to control our abroad operations. A strategic plan detailing how we will use our joint venture and then market, position, price, and promote our products are also included..