How Does California Fitness Violate The Ama Code Of Ethics

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California Fitness was being named by the Consumer Council in 2016 for unethical and aggressive sales tactics to force consumers purchase membership and training packages. The sales practices of California Fitness had seriously violate the American Marketing Association(AMA) Code of Ethics.Firstly, it violated honesty.According to the AMA code, the company should honor explicit and implicit commitments and promises.The staff had promised to offer 7 days cooling-off period and instalments to the new consumers.However,then the consumers wanted to cancel the payment, they found out the company wouldn’t provide the 7 days cooling-off period or instalment payment

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