Marketing can be defined as a managerial and social process whereby groups and individuals obtain what they need or desire through the creation of a product, offering it and exchanging the product of value with others. Some of the marketing concepts include needs, wants, and demand; products; cost, value, and satisfaction; transactions and exchanges; networks and relationships; markets; marketers and prospects. A need is a state by which basic satisfaction is deprived. A need is usually a biological concept that is not created by the marketer. Examples of needs are thirst, safety, shelter, food and clothing. Wants, on the other hand, can be defined as the desire for a particular satisfaction of need that is considered to be another level of need. An example of a want is when an individual is in need of food; he would want the food to be prepared in a particular way and would want the food to be fish or chicken. Demand, on the other hand, is a want of a particular product backed by the ability as well as willingness to buy the product. A product can be defined as goods and services that bring forth the satisfaction to human needs, wants and value. Cost satisfaction, on the other hand, is defined as the consumer estimates and the capacity of the product to satisfy another need. For one to get the value of something then there must be something that he is able to give up the opportunity cost. Different products cost differently depending on the level of satisfaction perceived.
Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx
Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others.
SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand suffered a sharp and prolonged decline in sales. The Marketing Manager must re-evaluate the brand's marketing strategy and marketing management orientation to determine if they need revision.
Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.
marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
According to American Marketing Association (IMA) defines marketing as “the process of planning, and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
Need as a concept is ‘the starting point for study of social policy is: how societies evolved ways of meeting the basic needs of their population?’ (Glennerster, H., 2003, p.2). This concept needs to be differentiated from a want, which is something
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)
Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.
Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.
Marketing concept is management philosophy according to which a company 's goals can be best achieved through determination and satisfaction of the customers ' stated and unstated needs and wants. The economic environment is difficult and with many challenges, and marketing is the tool of business methods to deal with those challenges in business. Marketing is also the tool of helping companies to recommend new products and services.
Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.