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How One Stupid Tweet Blew Up Justine Sacco 's Life

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During a time when young people do most of their communicating from behind a computer screen, Jon Ronson wrote an article called, “How One Stupid Tweet Blew Up Justine Sacco’s Life.” It is a report consisting of five different stories about people who were publicly humiliated because of their distasteful social media posts. Instead of focusing on the mistakes of the tweeters, Ronson discusses the fairness of their punishment. In order to catch and keep the attention of his young audience, Ronson uses rhetorical devices that will make readers feel emotions like shock and sympathy. Ronson begins the article with the story of Justine Sacco. He opens with an enumeration, a rhetorical device that makes a point with a lot of detail. “As she made the long journey from New York to South Africa, to visit family during the holidays in 2013, Justine Sacco, 30 years old, and the senior director of corporate communication at IAC, began tweeting acerbic little jokes about the indignities of travel” (How One Stupid… 1). This gives the audience all of the information about Justine Sacco that they need, and also makes them want to continue reading to find out what the tweets said. He follows this opening with quotations of Justine’s actual tweets. Ronson knew that if he wanted to change the way people used social media he had to get the attention of the generation that uses it the most. He does this by not overwhelming the audience with facts. Instead he gives them the information

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