How People Can Be Manipulated Into Buying A Product

It is wrong and unethical to target uninformed consumers. it is unethical, because it misleads consumers into buying something that isn't entirely what they are told, it can cause a loss of business for the company or producer, and it is an abusive power.

Marketers for Tesco are required to decide how reliable the information they have obtained is. Also they need to take into consideration, if the research contained had different respondents or different set of data points, would the results be similar.

A drug manufacturing company conducted a survey of customers. The research question was as follows: Is there a significant relationship between packaging

I didn’t have a plan when trying to go about finding a certain group of people to survey so, as I saw people I just handed them the survey and asked them to fill it out and give it back to me. I had a total of 16 answered surveys, the respondents ages ranged from 18 years old to 26 years old. The first question of my survey asked about the latest cases they either heard or read about. After analyzing the response, most responders, about 50%, heard about the Ferguson Case and a few heard about the shooting in Savannah. Questions number two and three asked where they got the info and how many times they used or visited the resources and site(s) that they indicated in the previous question. I

I strongly agree with all of the statements that I stated above. If the surveys had only been composed of those questions, the results have been the same to me. Honestly I don't know why but these statement seems like common sense to me to strongly

The researcher will assume that the respondents will answer all survey questions and that the questions will be answered honestly. The researcher will assure the respondents that the survey will be handled anonymously and that it will be confidential.

I utilized both open-ended and close-ended surveys to show and establish credibility. With close-ended questions, my respondents were able to choose from a numerous amount of choices to establish their answers. Even more, with the open-ended questions my respondents did not feel limited and instead they were able to tell me anything they believed to be relevant to my study. Most importantly, I was able to gather any possible information that my respondents desired me to know. On April 17th, 2018 I created an online survey on a website known as Survey Monkey. I sent the survey link to my respondents through social media and messages to gather their opinions on certain breeds. I created four different questions to be answered. Three out of the four were open-ended and only one was a close-ended question. My study is opinion-based therefore it is a must to have as many questions that do not limit the respondent but instead allow them to not feel limited with their responses. The four questions I asked my respondents

“Problems researched with the use of appropriate methods greatly enhance the value of the research.” (Sekaran, 2003) Data can be collected through interviews, questionnaires, observations, and through other techniques, like projective tests. In even more detail, interviews can be conducted in a variety of different ways such as over the phone, through the computer, interviews through the electronic media, and face-to-face. Questionnaires can be conducted personally or administered electronically. “Interviewing, administering questionnaires, and observing people and phenomena are the three main data collection methods in survey research.” (Sekaran, 2003) As stated before, data can be collected in many different ways; however the value of the research is only greatly enhanced when personal opinions and bias is left out of the collection of data.

In survey design and administration, there are various approaches, which can be utilized to assess validity and reliability of a survey instrument. These approaches are used to make certain that the survey instrument accurately captures the data that is need as well as provides reliable results of over time (Phillips, Phillips, Aaron, 2013). To assess, the validity and reliability of a survey instrument, researchers conduct a review of validity and reliability during survey pilot testing (Phillips et al., 2013).

Fixating the quantitative form of data: Since there is almost no probability of inaccuracies in qualitative information, you possibly want to modify numbers as well as tables within your assignment. I must say that there is no chance of survey questionnaires to be incorrect but the placement of numbers and equations in your paper could be inaccurate.

For my primary research, I decided to conduct a survey. The survey was conducted via Survey Monkey, an online survey program that allows you to create and take surveys. The survey was available online for anyone to take and I manually sent out the link to everyone in my contact list. The survey had no specific target audience to get people of all ages and both genders. No names were taken for this survey. The true intent of the survey was informed to the participants in advance to avoid any biases or confusion. The disclaimer provided was - This survey is anonymous and is being conducted for educational purposes. Your responses may be used as part of a research assignment. Thirty people answered to the survey. The survey consisted of ten questions, which were:

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

What additional information would you want to know about the survey before you accepted the results of the study?

Determine what percentage of consumers have a positive response to readily available nutritional information, and 3. Determine manner Fresh Impressions should display and report to consumer’s new nutritional information. Alternatives to research including: introduce a new product, change Fresh Impressions packaging, introduce new advertising (commercials, print ads, radio).

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.