How Social Media Changed The Hospitality Industry

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There is no doubt that social media is one of the greatest inventions over the past decades of the human history. With the increase in the number of smart phones and tablets users the use different social media platforms for the purpose of creating new contacts and sharing experiences. The purpose of the social media platforms is easy connection. Social media does not only focus on helping people to improve living conditions, but also helps business owners to reach out more customers than before. This paper will take into account to talk about how social media changed the hospitality industry. The purpose of this paper is to study how social media change the behavior of customers within hospitality industry and how hospitality businesses is effected by social media.
Based on the research conducted by Noone, “social media is the combination of various internet tools that enable users to generate, exchange and modify content continuously” (Noone, Mcguire&Rohlfs, 2011). Social media is based mostly on social networking. “The concept of social networking has evolved, much like other innovations and is becoming increasingly sophisticated with advancements in technology.” (Edosomwan,Prakasan,Kouame,Watson,& Seymour,2011).
Putting it simply, the function of social media could be defined as being a place which allows people to share information, audio, videos, pictures and texts with their friends online. There are a lot of different social media platforms which includes
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