How Soda Companies Reduce The Consumption Of Soda Drinks Essay

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After reviewing the problem it is clear that our organization cannot sit back idly and hope for the best. Soda companies have continued to struggle with the political interference in the market. In the past few years, nations all over the world have passed taxes on soda beverages. France passed a tax on soda and sales dropped by 3%. In Mexico, sales dropped by 2% after a similar tax was passed. And though the drops in sales are alarming, it is not event the biggest threat. Ultimately, the goal of the politicians is to drastically decrease the consumption of soda drinks. Their attempt to pass these taxes is a power play to make soda beverages viewed as similar to cigarette companies. It is imperative that we do everything in our power to stop these taxes from occurring. So far we have been successful in combating taxes in San Francisco and New York City. We have done this through a combination of business and political actions. Through our research we have been able to come up with a comprehensive list of strategies to counteract the soda tax. This list can be broken down into two main areas, business actions and political actions. Political: The political strategies would be utilized to strike down all efforts to pass a soda tax or any other legislation aimed at reducing the consumption of Coca Cola products. These strategies would include political marketing, and financial donations. Option 1: Political Marketing In this approach we would attempt to external with our
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