How Technology Can Improve Their Mental Cognition

1162 Words5 Pages
Franky Nassivera
In a time, where scientists are able to create both usable limbs and organs with the use of a 3d printer; it comes as no surprise that people would also turn to technology to improve their mental cognition as well. Companies like Lumosity, CogniFit, and CogMed are constantly advertising for their products ability to boost a person’s intelligence. This however may not be the case. In one of Lumosity’s most recent advertising campaigns, it states that “No matter why you want a better brain, can help. It’s like a personal trainer for your brain. Improving your performance with the science of neuroplasticity, but in a way that just feels like games. Start training with right now, and discover what your brain can do.” (4) Statements like this make Lumosity seem almost like a miracle drug. This thought is enhanced when before this statement, actors are stating why they would want to use the product. With quotes like “I did it to be quicker.”, “To stay sharp.”, and “To remember people’s names.” (4) it allows the viewer to associate those results with Lumosity without actually seeing any evidence. With over 50 million members and over 1.1 billion games played, Lumosity has created an empire over the “brain game” industry: “growing its user base about 200% year-over-year from 80,000 members in October 2007.” (5) With all of these new users, there should be plenty of information to support the claim that these games improve
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