Keeping up to date with the current impacts affecting the Events Industry is crucial to successful events. According to Bowdin et al (2011), he believes it is essential to have an up to date awareness of the ever changing trends affecting the wider community as these trends will in turn influence the operating environments for events. The current significant trends which have already had a large impact on the events industry and continue to do so are technology and social media. These are both dominated by generation Y referred to by Bowdin et al (2011, p. 395) as ‘Digital Natives’. Generation Y have also been described by Beech, Kaiser and Kaspar (2014, p. 63) as ‘currently the fastest growing cohort in the working population’. There are …show more content…
Goldblatt (2000, p. 3) predicted ‘with the advance of technology, individuals are seeking more “high touch” experiences to balance the high tech influences in their lives’. In October 2017, Facebook launched their VR app Oculus Venues which will be used to watch several events from anywhere in the world. Solaris (2017) believes event attendance through VR will be the biggest change in the events industry. He considered this as ‘A way to capitalize on those that cannot attend events’. Samsung Gear VR launched a new pay per view revenue stream in March 2017. They will be streaming NCAA March Madness’ 6 final games in full VR using multiple camera angles and special commentary at a specific price. Although it’s hard to estimate how many viewers there will be, (EventMB 2017) have estimated there are at least 5 million Gear VR headsets already sold which goes to show the popularity with consumers. (EventMB 2017) also state ‘several sports and music events have already made use of VR as a tool for bringing an immersive experience to remote viewers’. Technology advancements have recently been on a hasty rise. Similarly, the developments and influence of social media have also been rapidly progressing. Social media is described by Martin and Cazarré (2016) as ‘any communication platform, used by Internet-based technologies and for any hardware platforms that enable their users to exchange information at any given time and place’. Some of the most
Contextual factors in events management refers to different characteristics that can play into the way that events are conceived, planned or delivered. These characteristics can impact the success or failure of an event and therefore need to be taken in consideration throughout the events planning process. They can be categorised into six main areas including social, environmental, legal, political, physical, technological and organisational. Using The Sydney Gay and Lesbian Mardi Gras (SGLMG) as an example, I will identify three of these contextual factors that would need to be considered when conceiving, planning and delivering an event such as the Mardi Gras.
In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.
This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of
Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.
Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great
The 21st century is defined by its obsession and advancements in technology, the younger generation in particular. Technology plays as a key factor in most lives, social media especially. Among the most popular of social media are Facebook, Twitter and Instagram, all with the main purpose to share or view personal information and experiences, communicate with others and meet new people on social or professional grounds. There are several positives and negatives effects associated with social media, making it a topic of debate whether it is creating more good or harm for today’s society.
Social Media has grown to be one of the world’s most popular use of communication.
Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after
In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.
Social Media is an important communication tool via a series of Websites and Applications used by millions of people which facilitates the creation and the sharing of content and information, which allows people to develop contacts and relationships to connect with each other efficiently through modern technology such as computers and mobile phones to fulfil people’s social needs. The “Social,” in Social Media refers to interacting with other people through sharing and receiving information and the “Media,” refers to the instrument of communication e.g. phone. Social Media is important since it has connected millions of people and Social Media is one of the dominant ways we communicate with each other. As of 2017 over 2.8 billion people use Social Media worldwide. It is hard to remember communication prior to the emergence of social media.
Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.
The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.
The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.