A discussion of how the governments have a specific impact on the company and its industry.
Starbucks like many corporations are registered with the government. Every, business no matter how big or small is taxed by the government. Recently in Europe, specifically in Amsterdam the Dutch government wants Starbucks to pay back millions of dollars. Starbucks originally struck an agreement that lowered the amount that they would have to pay in taxes. Now the Netherlands are told to take anywhere from 20 to 30 million euros in taxes from the coffee giant. However Starbucks have appealed the European Union’s decision on having to paying this many taxes. To put this large sum of euros in perspective, about $1 American equals about 0.9446 Euros (Deutsch). That is a huge sum to be wanting back, after Starbucks Corporation struck a deal to avoid paying those taxes.
Another recent story that has hit the net, is that in the United States approximately 70 Starbucks locations are gearing up to serve alcohol. Starbucks is attempting to expand their brand, by offering “evening programs”. This would include a variety of wines and beers, plus alcohol appropriate snacks. Snacks such as crackers and cheese, plus other dishes (Smith,2015 ). The government can have an impact on Starbucks and its venture to try and offer alcohol, especially if the company tries to take this venture beyond the United States. Canada for example has different alcohol laws, than its neighbor. This in turn can
When Starbucks first became a Public Traded Company in 1992, there were only 165 stores open at that time. The company set a goal for growing 125 stores per year and rapidly expanded until reaching 11,000 U.S. stores in 2008 (Starbucks website). When Starbucks first opened, it focused on the experiential. At its best, the coffee giant truly represented the ‘”third place” between home and work where a customer can chat with the barista, order a drink to his specification, then settle in for conversation, socializing, and relaxation (Wikipedia). People were not paying $3 per latte because it tasted that much better than Starbucks’ competitors. They were paying it because they could go into a Starbucks and get that European café feeling and then take the
Political –how changes in government policy might affect the business, like a decision to subscribe building new houses in an area could be good for a local brick works.
This section provides the context for the issue / organization being examined. It is necessary and important that the class be given a feel for the type of organization and industry being examined, the marketplace in which that industry operates, and the overall business environment in which the discussion and analysis will take place.
I believe that Starbucks have to understand the employment rules and regulations at the host government, one example which show that how much critical to understand the
It is clear from the list above that political factors often have an impact on companies and how they do business. Organisations need to be able to respond to the current and anticipated future legislation, and alter their marketing policy appropriately.
National governments in coffee growing countries have a major investment in Starbucks. Some of these countries include Costa Rica, Guatemala, Kenya, Nicaragua, and Tanzania. Starbucks strive to be responsible for its
The current democratic administration is saying that American corporations are being reckless by moving their operations overseas, making less jobs available here. I will be discussing the following questions. What is the purpose of having operations elsewhere? How do tariffs and taxes affect how corporations handle business? How do subsidies benefit or harm American corporations? How does the American corporate tax rate affect the price of goods in America? Do corporations need to pay more or less in taxes? I will also be talking about the main goal of corporations and how this goal affects stakeholders.
When governments amongst nations conduct in international business, it exposes them to increased risks and costs through unfair trade and bribery in order to obtain a competitive advantage or power. Mercantilism explains why the government intervention of international business increases the chances of these risks. Mercantilism is the theory that explains, the government will maintain their economy and trade to promote their own domestic industry at the cost of the other country leading to unfair trade (Pettinger,2016). As all governments will not play by the same rules, there is an increase in risks such as unfair tariff policies or bribery in order to gain a competitive advantage. In fact, many governments across nations will use these unfair actions to gain an increase in power. Hill (2015) states that nations like China are striving for a more neo mercantilist policy (a more modern theory of mercantilism where economic power is the equivalent to a trade surplus) to gain a trade surplus. During most of the 2000s, their exports have been increasing whereas their imports have not grown because they have been limited by an import substitution policy. While China is able to benefit from the trade surplus, it is at the cost of another nation where the money that will be paid for those imports will decrease. Therefore, government intervention in international business increases risk like unfair trading to gain a competitive advantage. The government also increases the cost of
The political/legal segment focuses on the influences groups and organization has on the government and how the government influences them as well. While this country is still faced with a down economy, Starbucks CEO, Howard Schultz, wants to set a trend and “redefine the role of business in society” (Dolan, 2011). He is asking for companies to get involved in the education and training for society’s workforce in an effort to help decrease the unemployment rates and put people back to work. He believes it is the responsibility of the business community “to serve the communities where we do business by helping to improve, for example, the quality of citizens’ education, employment, healthcare, safety, and overall daily life….” ((Dolan, 2011). In addition, The Starbucks Foundation is partnering with
Analysts agree that TNCs have altered the international relations principles that were once dominated by nation-state relations (Kline, 2005).Transnational Corporations have in many ways exploited the weaknesses in the territorially guarded national laws. In many developing countries, organizations affiliated to external control have challenged and in some instances threatened government sovereignty. Economically stable countries such as the United States of America, have attempted to extend their influence to other countries of the world through TNC. This situation is what led to governments endorsing the non-interference policy in national political affairs (United Nations, 2003). Interesting to note is the role that non-governmental organizations played in this debate. Nongovernmental organizations have been known to not only exert political pressure on governments with little democratic space, but also collaborate with TNCs in this quest. (Heinrich, 2001). For example, many NGOs sort the active involvement of TNC in removal of the apartheid regime in South Africa. This in return, has created tension between these governments and the NGOs with the NGOs calling for the increased political involvement of the TNCs.
Starbucks Corporation is a multinational coffee conglomerate that opened their first store in Seattle’s Pike Place Market in Seattle, Washington in 1971. Over the course of the next 40 years, Starbucks has grown in leaps and bounds in not only opening more stores domestically and internationally but also in selling a variety of some of the world’s best coffee and tea blends available. The selling of Starbucks products does not only happen in their stores, it also happens in grocery, convenient, and specialty stores across the world. With the growth of the Starbucks Corporation came the responsibility of ethical and financial compliance to their organization, their shareholders, and the multitude of government agencies they deal with
In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.
Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertise to provide 100% fair trade coffee when it is not truly 100% fairly traded. Third, they use hormone added milk that is detrimental to the human body as well as the environment. Fourth, they set unrealistic, unattainable recycling goals, so they were unachievable; in turn, their trustworthiness is hindered and their reputation is tarnished. Lastly, it was revealed that Starbucks discovered ways to avoid paying taxes in the UK. To this day, Starbucks continues to be recognized as an ethical company. Although sometimes controversial, they are innovatively striving to positively change the ways of society and business operations.
Strategic planning is the process of gathering information from stakeholders, market players, professional entity, and government agency. The purpose of gathering information is formulating a realistic and a workable framework that any organization can implement and work with. Evaluation of information is a key aspect in determine the kind of plans that the organization wish to a chive over certain a period. Strategic planning ensures the implementation is, crafted well, and parties involved be acquitted with it. Developing a good Strategic plan helps a company to implement its missions and visions effectively, and helps the company to evaluate
This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.