The first ad would more than likely target a male audience between the age of 35 to 55 and females between the age of 40 to 50. Each segment would either have no kids or older kids who are no longer in the home and the truck would constitute as the 2nd car.
For the male the truck would most likely serve as the leisure vehicle. It would be used to meet up with the fella’s on poker night, tailgating at a football game or driving up rugged terrain for a weekend fishing or camping trip. Least not forget the occasional request for helping someone move.
A female would purchase this truck for more useful purposes. She would most likely be a homeowner with needs for light hauling such things as house wares, groceries or gardening items. Both a male and female will have many useful excursions with purchasing this vehicle.
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This truck will surely support the manly excursions while tackling a women’s need for simplicity. Its strong presence will lead from the front and open the road up with the freedom to move as you please.
The Chrysler 200 would appeal to an older more established segment of men and woman. As I don’t believe to many women dream of owning a Chrysler 200, it would be more of a male dominated purchase. With at least 20yrs or more in their careers, the men purchasing this vehicle desire a vehicle that is equally impressive as they are established. Purchasing this vehicle should be relatively easy as this segment would be financial stable.
Where desires and wants meets your need for comfort, this car will not disappoint. Its stealth presence will surely deliver and excite your need for showmanship. as it delights your senses with miles of
From the color, to the pictures and elements, and even the timing of the ad all did a great job being geared toward their specific buyers. The intended audience for this advertisement was car buyers, male or female, in the age range of eighteen to thirty-five who live an active lifestyle but enjoy luxury products and comfort. There is a lot of context that leads to this conclusion, like the type of magazine, the articles near the ad, and the time that this magazine came out. The magazine that this ad was found in was Sports Illustrated. From this we can draw the conclusion that the intended audience are people interested in sports articles, and people who are interested in sports are generally also active to some extent. Jeep a good job in locating where this intended audience would be, another place you might find an advertisement similar to this one would be in an outdoor magazine, that would cover their intended audience extraordinarily. Jeep also did a great job in the timing of this ad, this issue of sports illustrated in June of 2015. June is the ideal time for someone who young and outdoorsy to look at this car and want it because the weather is perfect for the setting this car is meant to be in. People are generally more active and gear towards an outdoor lifestyle during this time of the year as apposed to if this ad came out in December. This is the perfect timing for this
There’s nothing like the Dodge Ram 1500. It’s tough, rugged, and will turn heads. If you have ever wanted a truck that has exceptional towing capabilities, then don’t hesitate for a test drive. Never before has there been such a well-defined truck.
The double-cab layout is new, featuring forward-hinged rear doors, and replaces the extended cab option from previous years. This new design should make it faster and easier for rear passengers to enter and exit the truck. In addition, there are five different truck bed lengths, though availability relies on which one of four trim levels you’ve selected.
Again, this is the most well-known variety. As the name suggests, it consists of a truck with a wide flatbed area for your vehicle to rest on. Small ramps allow the crew to drag or drive your car up into the flatbed. Typically, this is regarded as the safest towing vehicle
It’s the ultimate package: a sporty vehicle that can’t wait for weekend getaways that still translates to your everyday lifestyle.
The Chevrolet K 2500 is a three-quarter ton, four-wheel-drive pickup truck that has a long history that goes back to 1960. It is a popular truck for farm work or at construction sites since it can haul debris, hay and other heavy objects, and it has the ability to tow trailers or equipment.
This SUV is good for big families and if you travel a lot because it’s comfortable. It’s true that this SUV cost more than the regular car but you get more features with it, it’s safer, and more powerful. The best way to choose which type of vehicle to get is to see which one is going to work in long run for you and your family.
She seems happy to be driving, yet she is not even looking at the road. The woman is also driving alone, which was not common for a woman to be driving, let alone by themselves. It is also pointed out that the two boys are whistling at something, but she is not sure what they are whistling towards. The lady seems vibrate and ecstatic that she is able to drive this luxurious, red car. The lady, even in a cartoon, is seem to be beautiful, and that draws the attention of men wanting to buy the car; however, this could also draw the attention of a woman, because now that a woman is driving in the ad, maybe their husbands would let them drive more. Also, in the wide variety of cars it shows women driving those as well, no men are ever shown driving the cars. This ad would not have been persuasive in today’s times because it is sexualizing the woman driving, and not focusing more on the car; however, back then this ad would have made people’s heads turn whenever they saw the ad, and they would immediately look into the
There are few materialistic items in this world that can seriously make me emotional about its appearance and its practicality. The 2016 F-250 Platinum series truck that sat on the dealership lot, in Hillsboro, Kansas is one of those items. This white behemoth of shaped metal is one of the most stunning vehicles ever made even for a truck.
How does advertising use of gender effect our views of males as consumers in the auto industry? Auto advertisements, specifically truck advertisements, use an all-male platform from the voice describing the truck, the physique of the male looking at or driving the truck, to the male purchasing the truck from another male, thus leading us to the great assumptions that males are the consumers of the vehicle being advertised. This assumption that men are the consumers of trucks begins at a very young age. As David Buckingham stated in Childhood in the Age of Global Media “…this is a very pink and blue market” (46) With this type of advertising beginning at such a young age, it is easy to see how advertisements in the auto industry, specifically
Often times, when we think about automobile owners and buyers we think of men. Sports cars and trucks are tailored to the “manliness” of the automobile industry. The reality is, there are more women drivers than men, “women purchase, or are involved in purchasing around 85% of all vehicles.”
The commercial that I chose to write about is for the Subaru Impreza. In this commercial there is a young man and his 14 year old dog. They are going on a road trip completing a bucket list for the dog. The product in this commercial is the Subaru Impreza, which is an automobile.
The world is run by advertisements. Advertisements are an essential part of businesses and influences millions of people in their everyday choices. They are used to showcase certain products to the common people. A strong ad can result in many people purchasing a certain product while a weak advertisements can have the opposite effect. The first ad for this assignment is for a van with the funny message, “Picks up five times more woman than a Lamborghini”, and an image of guy having a good time with five attractive young ladies. The second ad is for the popular TV show Game of Thrones. The ad depicts a picture of a powerful dragon which is printed in the New York Times. Dragons have become the emblem of the show and has become the show’s most recognizable traits. The two advertisements chosen for this assignment do a good job of showcasing their product by using creative thinking and humor to reach an audience, and this distinguishes them from other ads.
The drag brake helps the truck for crawling. The drivetrain durability is more enhanced with the design of the motor.
By depicting their automobile in such a situation, the Dodge Company has made it seem as though owning their sports car is like diving into a fountain of youth. How else could this white haired, balding, old man have scored such a ripe attractive young woman? Aside from his apparent wealth, she must want him for his car. Aging has a direct correlation with decrease in both sexual attractiveness and libido. It would seem to be very appealing for an older man to be able to marry a young, sexy woman, and this advertisement claims that ownership of this automobile makes an old man more desirable. Financially endowed males are the target audience of this advertisement. It