VII. STRATEGY
A. Company Vision, Mission and Values
B. Goals and Objectives (Strategic & Financial)
Goal * To be the top manufacturer on the contraceptive market that will be well known throughout the country as well as other countries. With the use of high quality materials in the entire Durex product the safety and pleasure of the customer is assured.
Objective * To fear of unplanned pregnancy, and to give the customer a sure way of being protected from harmful transmitted diseases Provide Safe Sex for the people who use the product without the
C. Corporate Strategy / Business Strategy
D. Marketing Strategies
1. Segmentation, Targeting & Positioning
SEGMENTATION
Since condom use typically begins young and
…show more content…
The difference between these groups is the range of products that is offered to each group. Since our first group is consisted mostly of people who either haven’t had sex at all, or have had a small number of intercourses, we have developed a plan of promoting only our basic and most popular products from our condoms line, since we think that the27 interest for the remaining part of the product line wouldn’t be so big to make it profitable. These most popular products include Durex classic, extra safe and select. These products will be offered to all the members of this group, but the emphasis will be on the people who have already had some sort of sexual experience. The reason for such targeting is our goal to encourage young people’s consciousness about STDs and importance of condoms, as well as creating a habit of condom using. That’s why, as we already pointed out, we have developed a promotional strategy which is mostly based on young people’s education and creation of condom awareness. Our goal is also to remove the “taboo” sign of the topics about sex so that we could show people how to come out of the shadow and improve their sex life. Our second group is consisted out of people who have had quite a few sexual experiences and are more interested into enhancing their sexual life. The products that are offered to this group are basically all of theDurex products,
Trojan Brand condoms use their commercials to target young adults, therefore impacting the young minds in society, by enforcing the idea that casual sex is ok as long as you have protection.
Unprotected sex is becoming increasingly common today which brings an increase in the risks of the effects; including pregnancy, social discrimination, and various diseases. The majority of unprotected sex is acted upon within teenagers. However, adults act upon this feat as well. While performing sexual proceedings, you use a condom to prevent the corrupting effects due to unprotected sex from happening to you. In the absence of using a condom, the effects are amplified. Most people are aware of the consequences of unprotected sex, although, the choice of using a condom to protect you during sexual intercourse is still not always the prevailing decision. Furthermore, people may not be fully aware of the serious impacts of
For example, pregnancy is a target where the nation wants to reduce how many young girls get pregnant. To reduce this contraception is purchasable in every supermarket, pharmacy’s etc… In addition, there are companies that give away free contraception to reduce teenage pregnancy. Not only does contraception help prevent pregnancy but prevents people catching sexually transmitted diseases like HIV, Chlamydia and syphilis.
The variable “‘‘percent protected intercourse’’ by isolating the total number of condom protected vaginal and anal acts by total protected and unprotected vaginal and
Significant mean differences were found for condom use with a main partner, F (8, 242) = 9.32, P=.0001, but not with other partners (P=.08). A follow-up ANOVA with the advantages and the disadvantages of condom use with a main partner detected significant differences for the mean pros score across motivational readiness, F (4, 122)= 14.86, P=.0001. Results from a follow-up Tukey test indicated that mean scores for advantages were significantly lower for respondents who reported no intention to start using condoms as compared with individuals with higher levels of motivational readiness. No significant differences were detected for the disadvantages across motivational readiness for condom use with main partners (P=.30) (Grimley
Opposition of the Abstinence-Plus program centers around the belief that by comprehensively informing students about sex, and responsible practices, in addition to supplying contraceptives, will send a message that not only is it okay to have sex but here have a condom to do it with. In some cases, they actually suggest the importance of telling students that condoms are “ineffective and do not work“ (Teenage Sexuality 205). Over the past few decades, several attempts have been made to “scare” teenagers away from sex. “In the sex-education video No Second Chance, a young man asks the teacher what if he does not to wait until marriage to have sex. She replies, “Well, I guess you’ll just have to be prepared to die” (Talk About Sex 117). The intended message was that condoms do not work in effectively preventing HIV. This is
The second construct for this social marketing campaign is product. In this case, the product is the behavior change of utilizing condoms during sex. As a result, this campaign aims to change how individuals view condoms (Cruz, 2017b). Additionally, an important objective of this campaign is to showcase the benefit of condoms in reducing STI’s.
Among the advantages for the use of condoms and spermicide is the effectiveness rivals that of the birth-control pill when used correctly and
Fennel’s results showed that many individuals in the study expressed similar concerns about their sexual pleasure when using contraception. The striking majority of complaints came from using condoms. She found that both men and women disliked using condoms, with more men reporting stronger displeasure when using them. While individuals expressed that they had liked certain other contraceptive methods, not a single participant had expressed liking condoms. Many men indicated that condom use made it difficult for them to reach orgasm due to lack of sensation. Some women also mentioned that latex condoms could be a
Some of the different types of birth control include barrier methods, their purpose is to physically block sperm from entering the uterus. Barrier devices can be most effective when used with a spermicide which acts as a “sperm killer” and can be purchased in forms of gels or creams. The most common contraceptive method used worldwide is male condoms because they’re easy to use, economical, and don’t require medical supervision. Condoms also offer some protection against sexually transmitted diseases, or STDs. STD prevention is already a great reason to use condoms as a form of protection during intercourse.
The Ad council AIDS campaign wasn’t successful launched the against AIDS campaign, low acceptance by the publicity due to promiscuity and mislead people to have casual sex and create thinking that use condom can be avoid risk with AIDS infection. Woman group felt the ads only emphasize responsibilities on woman but not on man and the men group suspected the credibility use of condoms may not able to prevent AIDS efficacy.
This report discusses the testing of the durability of the Ultra-Thin Lifestyle, Trojan, and Durex Condoms by putting ball bearings in each condom until it broke for 3 trial runs. They are commonly known as a rubber layer used when having intercourse and is considered a safe haven because it helps prevent pregnancies and sexually transmitted infections—in this case, we used ultra-thin rubber sheaths. Our hypothesis was that if Lifestyle cost more than Durex and Trojan, then Lifestyle would have the most durability. We gathered our materials which included gloves, sealed condoms, ball bearings, and a plastic bin. We took the mass of one ball bearing before starting to know how to calculate how much intake each condom can endure and started putting them into each condom until it broke. Our findings were that the durability of each brand was extremely inconsistent during the three-trial experiment. In addition, it meant we
On Tuesday, November 12, I attended Laci Green’s Best Sex Ever event at Hub 302. Laci Green, a sex educator on YouTube came to UCR to give us a talk/lecture on how to enjoy sex to the fullest extent while being completely safe with it. As we waited in line, the people from WELL walked around with a trolley that had a lot of condoms to advocate safe sex. Laci Green presented with a lecture that included many pictures of male and female parts. She explained how we feel pleasure when there is stimulation. Many of the information in the event were stuff we learned in class. She started off with the anatomical parts of both gender. Then she talked about the different condoms that are available on the market that help with the protection from sexually
Viagra had a five-year lead on the market when Eli Lilly introduced Cialis. Eli Lilly’s market strategy was to highlight the extended duration of thirty-six hours opposed to four hours with Viagra. Eli Lilly planned to provide physicians with an ample number of free samples and more education FDA testing results that showed no side effects, education on benefits of taking Cialis. This strategy aimed at establishing a reputation of distinctive features that set their product above the completion. The above described strategy is known as product differentiation and positioning (Moseley,
How do you have sex? This paper isn’t asking for specific positions but rather do you practice “safe sex” with condoms and other methods of protection. A leader in the consumer world of safe sex is Trojan brand condoms. A lot of people have heard of Trojan brand condoms. They are a leading brand in many sex related items such as condoms and vibrators. Research of my own doing suggest that sex related items isn’t all they’re selling in their advertisements. Trojan brand was founded by by Merle Leland Youngs in 1916. Merle Leland Youngs was first working with the Fay and Youngs Company, but went on to become the Youngs Rubber Corporation. After a couple of company changes the company now resides with the Church & Dwight Company, the proud owners of other well known brands such as Arm & Hammer and Nair hair remover.