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Human Sexuality and Young People

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VII. STRATEGY

A. Company Vision, Mission and Values

B. Goals and Objectives (Strategic & Financial)

Goal * To be the top manufacturer on the contraceptive market that will be well known throughout the country as well as other countries. With the use of high quality materials in the entire Durex product the safety and pleasure of the customer is assured.

Objective * To fear of unplanned pregnancy, and to give the customer a sure way of being protected from harmful transmitted diseases Provide Safe Sex for the people who use the product without the

C. Corporate Strategy / Business Strategy

D. Marketing Strategies

1. Segmentation, Targeting & Positioning

SEGMENTATION
Since condom use typically begins young and …show more content…

The difference between these groups is the range of products that is offered to each group. Since our first group is consisted mostly of people who either haven’t had sex at all, or have had a small number of intercourses, we have developed a plan of promoting only our basic and most popular products from our condoms line, since we think that the27 interest for the remaining part of the product line wouldn’t be so big to make it profitable. These most popular products include Durex classic, extra safe and select. These products will be offered to all the members of this group, but the emphasis will be on the people who have already had some sort of sexual experience. The reason for such targeting is our goal to encourage young people’s consciousness about STDs and importance of condoms, as well as creating a habit of condom using. That’s why, as we already pointed out, we have developed a promotional strategy which is mostly based on young people’s education and creation of condom awareness. Our goal is also to remove the “taboo” sign of the topics about sex so that we could show people how to come out of the shadow and improve their sex life. Our second group is consisted out of people who have had quite a few sexual experiences and are more interested into enhancing their sexual life. The products that are offered to this group are basically all of theDurex products,

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