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Starwood Hotels Mission Statement

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Starwood Hotels and Resorts Case Summary

Starwood and its competitors Vision and Mission Statement

Vision
At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. Create experiences that combine the magic of software with the power of Internet services across a world of devices We recognize and seize opportunities for growth that builds upon our strengths and competencies N/A

Mission
IBM main activity is to find solutions to its wide range …show more content…

STRATEGIC MANAGEMENT Page 5

Starwood Hotels and Resorts Case Summary

Strengths
1. IBM is capitalizing on the global warming-triggered revival of interest in nuclear power as an alternative to coal-fired plants 2. IBM has plan for Transferring itself to a innovation-centric globally integrated corporation that focus on new high profit high value added business and service 3. Using a very unique approach to engage their employees in an online intranet using its Jam technology 4. IBM is well known for its sale-centered business culture as it continues to hire its executives and managers from its sales force 5. 13 acquisition were completed, enabling IBM expand its software and service business 6. IBM is known to have more patent than any other American technology company 7. IBM’ s revenues increased 7% to $69.92B in 2007 8. Net income from continuing operations increased 9% to $6.46B 9. EPS has been increased steadily to $6.06 in 2006 10. ROE has a good reputation which means 33% in compare with actual rate, which almost 24%

Weaknesses
1. Return on Assets is started to make a gap with industry and can be a potential for further problem (9.19% to 11.75%) 2. Account Receivable Turnover has the negative gap with industry which means increasing in Collection period almost more than 2 times 3. Debt Equity Ratio which shows the

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