Identity Boundary Definition

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The Identity Boundary. Living in a society, each individual gets tagged with various identities. Identities can differentiate from a lot of aspects, such as occupation, gender, nationality and race. However, most of people can only view the world from their own perspectives, and tend to trust people inside the identity boundary while being suspicious of outsiders. The division of department in Newskool Grooves make employees identify themselves from other departments. Furthermore, the different departments are set up in different countries, which will enhance the identity boundary. For example, the marketing staff of Newskool Grooves may consider that the design department does not understand the information they collect from customer at all.

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