2012 Olympics and its impact on the hospitality industry of London.
Research Background / Context
On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the bid team had stressed throughout their campaign that the games would benefit the whole of Britain.
The proposed research is on the impact of the hosting of the 2012 Olympics in London and its impact specifically on the hospitality industry. Other studies have been done on
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Athens 2004 would have benefited from its investment in urban regeneration and transport infrastructure. Before the Games Sydney 2000 was a great city to visit and now is better again after its Olympic experience. Atlanta 1996 was located within 2 hours flying time from major US cities. It was a major domestic convention hub before the Games with comparatively few international visitors. But as inbound statistics reflect, Atlanta is still a major domestic convention hub with no hard evidence of an Olympics afterglow in the inbound market.
Barcelona 1992 achieved incredible tourism-image transformation but the hotel market in the post-Olympic era was badly over-supplied for several years. Whereas Seoul 1988 opened its inbound tourism industry. The city added several hotels and infrastructure investment which dramatically improved the tourism appeal and till now Seoul remains a strong hotel market. As seen here Barcelona and Seoul were the two most successful cities in creating additional inbound traffic. But the point to note was that both these cities had low-profile tourism at the time of hosting the games and so they had much to gain from the hosting of the games.
When we refer to the term Hospitality we normally refer to the relationship between a guest and a host.
It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.
London is currently hosting the Olympics this year and in preparation back in 2009 the event was predicted to “provide economic gold at a time of economic need,” however hosting the Olympics is an extremely costly business with the upgrades, new sports facilities, and security that it will cost much, much more than expected.
As a sporting mega-event, the Olympic Games have numerous social impacts on the people, not only on those from the host country, but on individuals all over the globe.
The Olympic Games are recognized globally by billions of people. This event is the biggest sporting event not only because it comes once every four years, but also because the world’s best athletes come together to compete for world fame and glory. Hosting the games seems like an honor for most people, however there is numerous risks involved
Are the Olympic Games a waste of money? The Olympic Games are an international event where athletes from every country come together to compete. Many fans and spectators attend this event to cheer for their country. The number of spectators keeps on increasing every four years as the event gets more popular. As this is an international event the cost of hosting it is huge. The total output of the 1976 Montreal Games was $1.48 billion whilst the 2012 London Games was a total of $14.6 billion. Stadiums are built for different disciplines, national representatives are invited to perform in the opening and closing ceremony, as a result the stadiums need a high level of security. Where the hosting country receives the money from, whom it will benefit and what it does to the country, will be the three main points I will be covering in this essay.
With over two hundred countries participating, the Olympic Games is easily considered as one of the largest multisport event known to history. The Olympics are held at a different country, and even more rarely at the same city. For a country to be chosen to host the Olympics, the country’s National Olympic Committee (the country’s representatives for the Olympics) nominates a city (from the country they represent) that they think has potential in hosting the Olympics nine years prior to when they wish to host the Olympics. It is a two year process that consists of: Application Phase, Candidate Phase and the Election of the Host City. The country that wins the election is given seven years to prepare for the Olympics. (International
Mihalik, B. J. (2000). Host population perceptions of the 1996 Atlanta Olympics: Attendance, support, benefits and liabilities. In J. Allen, R. Harris, L.
Britain has been over the news due to the British exit the European Union, which this event is known as Brexit (Hunt, 2016). This decision brought a large impact on every country in Britain, but the Britain has not started negotiate with European Union about adapting regulations to minimize their negative consequences. Before people can list potential impacts of Brexit on Britain’s tourism, it is important for people to understand how well the Britain was doing in the tourism industry. In addition, it is important to analyze and understand what type of tourism impacts on Britain. So, people would know how Brexit will change its policy and what impacts will bring to their current life. It will provide an idea of how the changes of regulations will impact different countries and the region. Thus, it provides an understanding of how tourism helps to develop the Britain in terms of environmental impacts, socio-cultural impacts, and economic impacts.
The Olympic Games are a set of friendly competitions that bring countries from all around the world together, but many social, political, and economic problems in the past and present including racial and sexual discrimination and apartheid have prevented the Olympic Games from fulfilling their promise to bring countries together.
The legacy of the 2012 London Olympic Games left a lasting impression on the world stage. After all, the opening and closing ceremonies, and the games themselves were an unforgettable experience for millions of people across the globe. However, it was the host city and the British Isles that truly benefited from this monumental event.
Higham (1999) discusses that there are numerous problems, which will be evaluated with hosting an Olympic games such as, development issues, local resident issues, short-term affects, and security issues. In terms of development issues, there is a significant cost dealing with large scale sporting events, and economic benefits are generally received more by big time business interests not the host community. So the host community doesn’t benefit as much as they potentially could by hosting the
The current research paper covers the main effects of global tourism, both positive and negative. International tourism is a significant sector of business. For some countries it is one of the main sources of national income. The most important positive economic effects of tourism are as follows: increase in budget revenues, production expansion, stimulation of investments, and improvement in the population’s welfare. Tourism influences social and cultural lives of people in a positive way by stimulating the development and revival of local cultures and encouraging intercultural exchange.
Moreover, London is really one unique type of city and they've got everything it needs for its people and its visitors: new work opportunities, new chances for business and people, excellent opportunity for shopping, opportunity to travel the great attractions found in this city, an unforgettable experience. London's Lord Mayor Boris Johnson wants to create a "party atmosphere" and wants the London 2012 Olympics to excel in a different way. There are plans to use the whole of the city to create a fantastic atmosphere. It is his intention that central London will be the place where people come to hang out and spend their money before they go to the various Olympic sites around London, thus creating a party and festival atmosphere. It is sure that the Olympics will bring a very nice atmosphere and will bring the multicultural people together.
1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the
In the more developed world, every industry in the rapid development. This is a high-speed development in the 21st century, especially tourism and hospitality. It is a big trend in tourism industry, lots of people because Olympic Games, stars, attractions and movies are fascinated. Because of this kind of industry, it will be a high salary in tourism and hospitality. Also, it will increase income tax, marking, local communities, great attractions, historical staff and natural environment. This paper will talk about Olympic Games impact tourism and hospitality why they rise taxes and marketing, and why impact local communities in order to increase their international tourism and hospitality in the local society.