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Impact Of 2012 Olympics On Hospitality Essay

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2012 Olympics and its impact on the hospitality industry of London.

Research Background / Context

On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the bid team had stressed throughout their campaign that the games would benefit the whole of Britain.

The proposed research is on the impact of the hosting of the 2012 Olympics in London and its impact specifically on the hospitality industry. Other studies have been done on …show more content…

Athens 2004 would have benefited from its investment in urban regeneration and transport infrastructure. Before the Games Sydney 2000 was a great city to visit and now is better again after its Olympic experience. Atlanta 1996 was located within 2 hours flying time from major US cities. It was a major domestic convention hub before the Games with comparatively few international visitors. But as inbound statistics reflect, Atlanta is still a major domestic convention hub with no hard evidence of an Olympics afterglow in the inbound market.

Barcelona 1992 achieved incredible tourism-image transformation but the hotel market in the post-Olympic era was badly over-supplied for several years. Whereas Seoul 1988 opened its inbound tourism industry. The city added several hotels and infrastructure investment which dramatically improved the tourism appeal and till now Seoul remains a strong hotel market. As seen here Barcelona and Seoul were the two most successful cities in creating additional inbound traffic. But the point to note was that both these cities had low-profile tourism at the time of hosting the games and so they had much to gain from the hosting of the games.
When we refer to the term Hospitality we normally refer to the relationship between a guest and a host.

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