Sales - Apple has a specific functional area based on sales. The sales department of a business handles how the products will be sold and helping customers find a suitable product for their needs. They organise sales promotions (or advertising), respond to customer enquiries about their products, and negotiate discounts for customers; which enhances customer satisfaction and keeping customer records up to date. E.g. Apple found that distributing their phones to sell at other shops would broaden their market and create a lot of word of mouth which would be essential to the growth of the business. The shops they distribute the phones to always try to find ways to discount their customers which always creates customer satisfaction.
Apple Inc. is a company which designs, manufactures and sells PCs, digital music players, smartphones and other related products. The company was established in 1977 in California, US (Apple, 2014). According to Apple’s global supply network structure, the raw materials are mainly from US, Europe, China and other Asian countries. Next, all these materials will be sent to an assembly centre in China. After that, there will be two moving directions of these products. One way is to direct deliver products to customers who have already ordered products online through UPS or FedEx; the other rest products will be arranged in Apple’s warehouse in California. Once Apple stores and other retailers need
Apple Inc. is a multinational corporation which deals in computer software product and consumer electronics. Apple Company’s famous product includes the Mac OS X operating system, the iTunes media browser, iLife suite of multimedia and creativity software and the iWork suite of productivity software. The company is operating in nine countries with 250 retail store and also operating an online store where software and hardware products are sold. The employees of Apple are about 35,000 worldwide and had worldwide annual sales of US$32.48 billion in year ending September 29, 2008 as fiscal year. Apple has established unique reputation in the consumer electronic industry by its distinctive advertising campaigns and comprehensive aesthetic
Apple is the one of the top company in technology innovation. Now the company started recycling of their old iPhones that will help to reduce the electronic garbage from the environment. According to Tim Cook, iPhone 6 and iPhone 6 plus will be available in more than 116 countries by the end of 2014. The demand of the iPhone 6 and iPhone 6 plus is very high but the company is unable to meet the demand that is a loophole for the organisation. Apple Inc supply products all over the world around 200 countries. The company distributes its product through international suppliers that help in expansion of the business all over the world. Every time Apple comes with new
Apple has benefitted significantly from globalization and from technology change. For example, the company started primarily as an American company, but globalization has allowed Apple to become a multinational operation. The company only derives around one-third of sales form the Americas according to the annual report, a figure that includes Canada and all of Latin America in addition to the United States. The company therefore can be said to sell globally. Sales in Asia-Pacific were growing especially fast, and the company has numerous flagship stores in the region.
Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple 's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by iPhone in 2007, iPad in 2010, and now Apple Pay and Apple Watch in 2014.
Apple products are designed in California USA and manufactured in different foreign countries such as China, Taiwan, Korea, Mongolia, and Europe which produce part of the devices, most of the raw material ‘Earth Minerals’ to produce these items can be found in China. Since technology has a lot of benefits in human’s life, the demand has been increase year by year which make business to expand and hiring more people in the company. From 2005 to 2015 the number of full-time employee’s has been increase more than 80 thousands.
Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models
Despite the excellent performance from the company in term of their products’ innovation and design, and supply chain functions; Apple is still facing the threats from many existing and emerging competitions from the industry such as Samsung, HTC, Xiaomi, Dell and et cetera. Even though the range of products and services by Apple is broad, the fierce competitors have driven the company to further enhance in its supply chain functions; understanding that the product itself can no longer satisfy the customer groups and no longer be able to sustain a business over a long
In addition to selling itÕs products directly to consumers thru their website, Apple utilizes third-party wholesalers, resellers, and value-added resellers. Apple also runs a retail division, with 165 retails stores in operation at the end of FY2006.
Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5 additional fortune 500 indentures to utilize the iPhone.
As mentioned earlier, Apple’s supply chain relies on third party suppliers and outsourcing to produce their devices. This strategy can become extremely risky in satisfying demand when resources are limited to one supplier, as seen in the company’s recent failing in meeting demand for the
Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of
Apple Computers was in need of a new retailing strategy and a more widespread adoption of its products. The 2005 annual report mentions that “One of the goals of the retail initiative is to bring new customers to the Company and expand its installed base through sales to computer users who currently do not own a Macintosh computer and first time personal computer buyers.” As a result, Apple has undertaken store based retailing with heavy emphasis on making the customer test the products first hand before purchasing a product. A visit to the Apple Store shows that they have a combination of a free flow layout and a loop layout. According to the company “this helps to guide a consumer’s
Until now, Apple Inc. operates 408 retail stores in 14 countries, which are regarded as the most popular stores worldwide. Apple has more than 72 thousand staff and 30 thousand of them are engaged in retailing service. In May 2013, it is the first time that Apple Inc. is on the Fortune 500 list about top ten companies.